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All Journal Economic Reviews Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mujtama: Jurnal Pengabdian Masyarakat ManBiz: Journal of Management and Business As-Syirkah: Islamic Economic & Financial Journal
Husenudin, Abdul
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Religion Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Economic Reviews Journal

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Analisis Strengths, Weaknesses, Opportunities, Threats Berdasarkan Indeks Maqashid Syariah (IMS) dalam Penegakan Hukum Ekonomi Syariah di Indonesia Hakim, Abdurrahman; Salistya, Faisal; Husenudin, Abdul
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.740

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of Sharia Economic Law (HES) in Indonesia using the Maqashid Syariah Index (IMS) approach. Although various previous studies have assessed the effectiveness of HES regulations and the performance of Islamic financial institutions, there is still a research gap in the limited use of IMS as a comprehensive measuring tool to systematically analyze aspects of policy and legal structure. IMS, which is based on the protection of religion, life, mind, descendants, and property, provides a more normative, integrative, and maqashid-based evaluative framework in assessing the quality of the implementation of Sharia-based economic law. This study uses a qualitative-descriptive method with a normative-juridical approach and content analysis of regulations, fatwas, court decisions, and performance reports of Islamic economic institutions. The SWOT analysis is compiled based on the results of the IMS value mapping using the parameters of tahdzib al-fard, iqamah al-‘adl, and jalb al-maslahah. The research findings indicate that the main strength of the HES lies in its strong regulatory support and maqasid framework, while its weakness stems from the low implementation of the Islamic Sharia Supervisory System (IMS) in supervision and policy. Opportunities arise from increasing sharia literacy, halal financial innovation, and national policy support. Threats include regulatory disharmony, digitalization challenges, and the low integration of the IMS in institutional performance evaluation. This research contributes to the refinement of Islamic economic law evaluation instruments and provides maqasid-based recommendations for strengthening regulations and policy implementation.
Branding dan Digital Marketing dalam Optimalisasi Laba dan Financial Sustainability UMKM Septiawati, Rohma; Wibowo, Rivan; Apriani Sujaya, Fista; Maemunah, Mumun; Agus Ariffianto, Moch; Husenudin, Abdul
Economic Reviews Journal Vol. 5 No. 1 (2026): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v5i1.1116

Abstract

This study aims to analyze the role of branding and digital marketing in optimizing profit and financial sustainability of Jamu Bu Bekti MSME in Karawang. This research uses a qualitative approach with observation and interview methods with the business owner. The results show that branding builds business identity and consumer trust, leading to increased sales. Digital marketing expands market reach and enhances customer engagement, thereby increasing revenue. The combination of both contributes to profit growth that supports the long-term financial sustainability of MSMEs. Therefore, branding and digital marketing are important factors in strengthening MSME competitiveness in the digital era.
Co-Authors Abdul Aziz Abdurrahman Hakim Agus Ariffianto, Moch Akmalia, Lili Alya Taufiq, Haura Ansori, Moh. Asep Zakariya Apriani Sujaya, Fista Dalimunthe, Ahmad Amin Dian Rahmawati Faisal Hadi, Sholikul Iskandar, Maulana Jamaludin . Khoerunnisa, Asya Mumun Maemunah Nuraeni Nuraeni Pamungkas, Jastin Dwi Putriana, Amin Rois, Ajun Salistya, Faisal Saputra, M Galih Septiawati, Rohma Somantri, Fikri indriana Sukarna Syalumita, Annisa Wibowo, Rivan Wijaya, Siska Putri Zahratunnisa, Azkia