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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Social Commerce Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Journal of Ekonomics, Finance, and Management Studies
Putra, Harmanda Berima
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : J-MAS (Jurnal Manajemen dan Sains)

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Pengaruh Nilai Iklan Smartphone terhadap Niat Beli Produk Wachid, Ainullah; Putra, Harmanda Berima
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 2 (2024): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i2.2022

Abstract

This study examines the influence of smartphone advertising value on product purchase intentions. This research uses quantitative methods by distributing online questionnaires to 151 Indonesian citizens without specific regional characteristics. The results of the analysis using regression analysis show that informativeness, entertainment and incentives are proven to have a positive effect on advertising value. Meanwhile, credibility and irritation were not proven to have a positive effect on advertising value. And finally, advertising value is also not proven to have a positive effect on purchase intention
Pengaruh Popularitas Influencer terhadap Niat Pembelian Scarlett Whitening Melalui Sikap Influencer Silvia, Gina; Putra, Harmanda Berima
J-MAS (Jurnal Manajemen dan Sains) Vol 9, No 1 (2024): April
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v9i1.1718

Abstract

This research aims to analyze the influence of influencer popularity on purchase intemtions for Scarlett Whitening through the influencer’s attitude. The data collection method for this research uses primary data. The population used in this research is the general public who intend to purchase Scarlett Whitening products. This research uses a purposive sampling technique and the sample size in the research is 150 respondents. This research model uses the Structural Equation Modeling (SEM) model as a test tool, namely Partial Least Square (PLS). the results of this research show that the popularity of influencers has a positive effect on purchase intentions. The influencer’s attitude has a positive effect on purchase intentions and the influencer’s popularity through the influencer’s attitude has a positive effect on purchase intentions.
Co-Authors Amalia, Reza Annisa, Intan Tri Anwar Mansyur Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Hayuningtias, Kristina Anindita Indra Nur Wicaksana Kodriyah, Laela Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mutiara Sabila Hudiya Lael Ningsih, Artina Nungki Pradita Nur Rizka Luffiana Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Puspitasari, Ratih Ayu Robertus Basiya satria nugraha Silvia, Gina Siska Liana Solly Aryza Sovi Iriyanti Wachid, Ainullah Wisna Rizki Ramadan