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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Social Commerce Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Journal of Ekonomics, Finance, and Management Studies Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putra, Harmanda Berima
Universitas Stikubank
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Social Sciences Other

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Journal : Performance

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The Role Of Brand Love As A Mediation Of Satisfaction And Loyalty Hayuningtias, Kristina Anindita; Basiya, Robertus; Putra, Harmanda Berima
Performance: Jurnal Personalia, Financial, Operasional, Marketing dan Sistem Informasi Vol 30 No 2 (2023): Performance
Publisher : Faculty of Economics and Business Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jp.2023.30.2.9183

Abstract

This study aims to analyze the role of brand love in the relationship between satisfaction and loyalty. The sample size in this study was 174 respondents who were consumers of skin care products . Based on the results of data analysis using Structural Equation Modeling (SEM), it was found that satisfaction has a positive effect on brand love. Still, satisfaction has yet to be proven to affect consumer loyalty. Meanwhile, brand love proves to have a positive influence on loyalty. Furthermore, brand love does not mediate the relationship between satisfaction and loyalty. Key Words: satisfaction, brand love, loyalty.
Co-Authors Amalia, Reza Annisa, Intan Tri Anwar Mansyur Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Feby Rante Limbong Hayuningtias, Kristina Anindita Indra Nur Wicaksana Kodriyah, Laela Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mohamad Ridwan Abadi Mutiara Sabila Hudiya Lael Ningsih, Artina Nungki Pradita Nur Rizka Luffiana Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Puspitasari, Ratih Ayu Robertus Basiya satria nugraha Silvia, Gina Siska Liana Solly Aryza Sovi Iriyanti Wachid, Ainullah Wisna Rizki Ramadan