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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Journal of Social Commerce Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Journal of Ekonomics, Finance, and Management Studies
Putra, Harmanda Berima
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Journal : Jurnal E-Bis: Ekonomi Bisnis

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Kualitas Layanan dan Citra Perusahaan Terhadap Kepuasan Pengguna Jasa Pelayanan Kesehatan RS Hermina Semarang amalia, Reza; Putra, Harmanda Berima
Jurnal E-Bis Vol 9 No 2 (2025): Vol.9 No.2 2025
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-bis.v9i2.2577

Abstract

ABSTRACT The increasingly competitive health service competition requires hospitals to continue to improve the quality of service and strengthen the image of the institution in order to maintain patient satisfaction. This study aims to analyze the effect of service quality and corporate image on user satisfaction at Hermina Pandanaran Hospital, Semarang. This study uses a quantitative approach with 180 patients selected through purposive sampling techniques. Data collection was carried out through questionnaires, and data analysis used multiple linear regression with the help of SPSS version 23. The results of the study indicate that service quality and corporate image have a positive and significant effect on patient satisfaction. The dimensions of service quality assessed include reliability, empathy, assurance, and accessibility, while corporate image includes the values and personality of the institution. The average value of respondents shows a good perception of the hospital's service and reputation. This study concludes that consistent improvement in service quality and positive corporate image are key factors in creating patient loyalty and satisfaction. These findings can be a strategic basis for hospital management in improving services and maintaining public trust. ii. Keywords: service quality, corporate image, patient satisfaction, hospital
Co-Authors Amalia, Reza Annisa, Intan Tri Anwar Mansyur Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Hayuningtias, Kristina Anindita Indra Nur Wicaksana Kodriyah, Laela Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mutiara Sabila Hudiya Lael Ningsih, Artina Nungki Pradita Nur Rizka Luffiana Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Puspitasari, Ratih Ayu Robertus Basiya satria nugraha Silvia, Gina Siska Liana Solly Aryza Sovi Iriyanti Wachid, Ainullah Wisna Rizki Ramadan