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All Journal Jurnal Bisnis dan Ekonomi Managament Insight: Jurnal Ilmiah Manajemen Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business J-MAS (Jurnal Manajemen dan Sains) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management Performance Dialektika: Jurnal Ekonomi dan Ilmu Sosial Management Studies and Entrepreneurship Journal (MSEJ) Jurnal E-Bis: Ekonomi Bisnis Journal of Management and Bussines (JOMB) Jurnal Orientasi Bisnis dan Entrepreneurship PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Business Studies and Management Review Komunita: Jurnal Pengabdian dan Pemberdayaan Masyarakat Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Serat Acitya Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Putra, Harmanda Berima
Universitas Stikubank
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Public Health Social Sciences Other

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Pengaruh Motivasi Belanja Hedonis terhadap Pembelian Kompulsif Nur Rizka Luffiana; Harmanda berima putra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 6 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah (in Press)
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i6.1696

Abstract

This research aims to analyze the influence of hedonic shopping motivation on compulsive buying. This research data collection method uses primary data. The population used in this research is consumers who have shopped at Transmart. This research uses purposive sampling technique while the sample size in this research is 170 respondents. This research model uses the Structural Equation Modeling (SEM) Partial Least Square (PLS). The results showed that shopping for ideas and social shopping have a positive effect on compulsive buying. Meanwhile, satisfaction seeking, adventure seeking, role shopping and shopping value do not have a significant effect on compulsive buying.
The influence of memorable tourism experiences, place attachments and place identity in enjoying local culinary food on the revisit intention the old city of Semarang Satria Nugraha; Harmanda Berima Putra
Jurnal Ekonomi Vol. 13 No. 01 (2024): Jurnal Ekonomi, Edition January - March 2024
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study investigates influence of memorable tourist experiences, place attachment, and place identity local culinary delights while revisit intention the Old City of Semarang. The type of data used is primary data is data obtained directly from sources or respondents. The sample in this study were tourists in the Old City of Semarang 186 respondent. The sampling technique is convenience sampling. Where the target population meets the criteria. The research results show that a memorable tourist has a positive revisit intention. Place attachment has a positive effect on revisit intention. Place identity has a positive effect on the revisit intention.
Pengaruh Kepemimpinan Autentik CEO Terhadap Komitmen Afektif dan Symmetrical Internal Communication: Studi pada Perusahan Plywood Temanggung Chike Amanda Selsa; Harmanda Berima Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.4565

Abstract

This study aims to examine the influence of CEO authentic leadership on symmetrical internal communication and employee affective commitment in the context of a plywood company. This research uses quantitative methods by distributing questionnaires to 190 plywood company workers around Temanggung. The results of analysis using regression analysis show that authentic leadership has a positive effect on affective commitment and symmetrical internal communication in the context of plywood companies in Temanggung.
Pengaruh Ulasan pada Minat Berkunjung: Peran Mediasi Persepsi pada Situs Web Indra Nur Wicaksana; Harmanda Berima Putra
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 5 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i5.7162

Abstract

This study aims to analyze the influence of reviews on visiting interest through perception as a mediating factor in the context of a website. The research involved 170 respondents who intended to visit a tourist destination and had previously viewed at least one review from a tourism website. Structural analysis results indicate that reviews have a positive influence on visiting interest, reviews positively affect perception, perception positively influences visiting interest, and perception successfully mediates the relationship between reviews and visiting interest.
Pengaruh Keterhubungan Sosial Dan Citra Destinasi Wisata Tersembunyi Terhadap Niat Kunjung Wisata Melalui Rasa Takut Tertinggal Pada Mahasiswa Mohamad Ridwan Abadi; Harmanda Berima Putra
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7564

Abstract

A person's intention to take action or make decisions will be influenced by many factors, both from within themselves and external factors. The intention to visit among students will be influenced by social connectivity and the image of hidden tourist destinations. The purpose of this research is to analyze the effect of social connectivity and the image of hidden tourist destinations on the intention to visit tourism through the fear of missing out. The sample of this study consists of students from the Faculty of Economics and Business at Stikubank University. Data collection techniques used a questionnaire distributed via Google Forms. Data analysis techniques used SEM-PLS. The research results show that partially, social connection and destination image have a significant effect on the intention to visit. The fear of missing out mediates the effect of social connection on the intention to visit. However, the fear of missing out does not mediate the effect of the hidden destination image on the intention to visit.
Dari Sikap hingga Niat: Studi TPB atas Penggunaan Pengisi Daya Kendaraan Listrik di Rumah Feby Rante Limbong; Harmanda Berima Putra
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 5 No. 3 (2025): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v5i3.7825

Abstract

This study analyzes customers’ intentions to use home electric vehicle (EV) charging services at PT PLN (Persero) UP3 Serpong by applying the Theory of Planned Behavior (TPB) framework. The research focuses on the influence of subjective norms, perceived behavioral control, and attitudes on intention. Using a quantitative method and purposive sampling, data were collected from 160 large household customers through questionnaires and analyzed using PLS-SEM. The results show that perceived behavioral control has a positive effect on both attitudes and customer intentions, whereas subjective norms have no significant effect. Furthermore, attitudes have a positive effect on intention and mediate the influence of perceived behavioral control, but do not mediate the effect of subjective norms.
EXPLORING THE DIFFERENTIAL IMPACT OF VARIOUS USER-GENERATED CONTENT TYPES ON PURCHASE INTENTION THROUGH AWARENESS Aquinia, Ajeng; Sutedjo, Bambang; Widyasari, Suzy; Hayuningtias, Kristina Anindita; Putra, Harmanda Berima
Journal of Business Studies and Management Review Vol. 9 No. 1 (2025): JBSMR, Vol 9 No.1 December 2025
Publisher : Management Department, Faculty of Economics and Business, Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jbsmr.v9i1.49848

Abstract

This study investigates the role of brand awareness as a mediating variable between user generated content (UGC) and purchase intention among generation z consumers of local beauty brands. Employing a quantitative research design, data were collected from 206 respondents through online questionnaire and analyzed using partial least squares structural equation modeling (pls-sem). The measurement model shows high reliability and validity across all constructs, confirming the robustness of the data. The findings reveal that UGC has significant positive effect on both brand awareness and purchase intention, while brand awareness also positively influences purchase intention. Furthermore, the analysis confirms that brand awareness partially mediates the relationship between UGC on consumer behavior is strengthened through enhanced brand recognition and familiarity. these result highlights the crucial role of UGC in shaping consumer perception and purchase decision within the digital beauty market. The study highlights that generations Z consumers who are highly engaged with social media, respond more positively to authentic peer generated content than to traditional advertising. Therefore, local beauty brands are encouraged to utilize UGC-based marketing strategies to build stronger brand awareness and foster higher purchase intention among their target audience.
Strategi Digital Marketing: Pengaruh E-WOM dan Iklan Media Sosial terhadap Niat Beli Konsumen Produk Kosmetik Sovi Iriyanti; Harmanda Berima Putra
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7116

Abstract

This study aims to examine the influence of Electronic Word of Mouth (E-WOM) and social media advertising on consumers' purchase intention. The research employs a quantitative method. It involves 146 respondents who intend to purchase cosmetic products from a specific brand in Semarang City. The data were analyzed using multiple linear regression analysis with SPSS. The regression analysis results indicate that Electronic Word of Mouth (E-WOM) has a positive effect on consumers' purchase intention, and social media advertising also positively influences consumers' purchase intention.
Penguatan Branding Produk Kampung Jajan Pasar Melalui Kemasan Inovatif, Pemasaran Media Sosial dan Legalitas Produk Halal Kristina Anindita Hayuningtias; Harmanda Berima Putra; Endang Tjahjaningsih
KOMUNITA: Jurnal Pengabdian dan Pemberdayaan Masyarakat Vol 5 No 1 (2026): Februari
Publisher : PELITA NUSA TENGGARA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60004/komunita.v5i1.439

Abstract

Kampung Jajan Pasar Bugen Utara adalah kelompok usaha yang memproduksi aneka jajan pasar. Usaha ini merupakan usaha turun-temurun yang menjadi mata pencaharian utama para anggotanya. Putu Mayang menjadi produk unggulan yang otentik dari kampung bugen utara. Aneka jajan pasar ini dijual di pasar-pasar kelurahan Bangetayu Kulon dan sekitarnya. Walaupun inovasi produk olahan putu mayang sudah dilakukan, namun kemasan produk ini masih sangat sederhana. Pemasaran produknya pun masih konvensional. Dari aspek legalitas , kelompok usaha ini belum memiliki NIB dan sertifikat produk halal. Oleh karena itu, dibutuhkan pendampingan bagaimana mengemas produk dengan menarik, membuat konten promosi di media sosial dan memahami prosedur pendaftaran NIB dan sertifikasi halal. Kegiatan pengabdian ini terdiri dari sosialisasi dan pelatihan. Pada tahap sosialisasi, anggota kelompok usaha diberikan pemahaman terkait pentingnya kemasan dalam pemasaran, strategi pembuatan konten promosi di media sosial dan prosedur pendaftaran NIB dan produk halal. Selanjutnya, anggota kelompok diberikan ketrampilan pengemasan inovatif, pembuatan konten promosi di media sosial serta pendaftaran legalitas usaha melalui pelatihan. Kegiatan pengabdian ini tentu saja memberikan manfaat bagi seluruh anggota kelompok usaha. Melalui kegiatan pengabdian kepada Masyarakat ini, Kampung Jajan Pasar Bugen Utara lebih siap bersaing, menjangkau pasar yang lebih luas dan mampu meningkatkan pendapatan rumah tangga
Pengaruh Citra Merek Terhadap Niat Beli pada Coffee Shop Dimediasi oleh Kepercayaan Merek Ridho Arrafi; Harmanda Berima Putra
Ekonomis: Journal of Economics and Business Vol 10, No 1 (2026): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v10i1.2422

Abstract

This study aims to analyze the influence of brand image on purchase intention through brand trust in Coffee Shop. This research employs a quantitative approach with a sample of coffee lovers who intend to repurchase coffee shop products. By collecting primary data through the distribution of questionnaires to 165 respondents. Data processing uses PLS-SEM software. The analysis results show that brand image has a positive effect on brand trust. Brand trust has a positive effect on repurchase intention and brand image has a positive effect on repurchase intention through brand trust.
Co-Authors Amalia, Reza Anwar Mansyur Aquinia, Ajeng Arief Himmawan Dwi Nugroho Azzahra, Marceline Diva Berlianda Bambang Sutedjo Bambang Sutejo Chike Amanda Selsa Dinesa Rahmavita Ayu Sukma Endang Tjahjaningsih Feby Rante Limbong Hayuningtias, Kristina Anindita Indra Nur Wicaksana Intan Tri Annisa Kodriyah, Laela Kristianti, Saskia Kristina Anindita Hayuningtias Kristina Anindita Hayuningtias Kristina Anindita Hayuningtyas Lutfika Rachmawati Lutfika Rachmawati Mohamad Ridwan Abadi Mutiara Sabila Hudiya Lael Nungki Pradita Nur Rizka Luffiana Nurfatimah, Siti Nuke Pingki Dwi Aprilianingsih Puspitasari, Ratih Ayu Reynaldi Ade Darmawan Ridho Arrafi Robertus Basiya satria nugraha Silvia, Gina Siska Liana Sovi Iriyanti Suzy Widyasari Wachid, Ainullah Wisna Rizki Ramadan