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PERANCANGAN ZINE UNTUK MENINGKATKAN KESADARAN MASYARAKAT TENTANG PENTINGNYA PERAN PETUGAS KEBERSIHAN DI KOTA BANDUNG Saksono Putri, Kendra Sevira; Nastiti, Nisa Eka; Gumilar, Ganjar
eProceedings of Art & Design Vol. 10 No. 6 (2023): Desember 2023
Publisher : Telkom University

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Petugas kebersihan memiliki peran dalam menciptakan lingkungan yang bersih dan nyaman untuk semua orang, namun hal ini diterima masyarakat tanpa timbal balik yang positif. Hal ini dikarenakan oleh rendahnya kesadaran masyarakat tentang pentingnya peran petugas kebersihan dan peran dari masyarakat itu sendiri untuk mendukung petugas. Bahkan, rendahnya kesadaran masyarakat mampu menimbulkan stigma negatif dalam pandangan masyarakat dan menyebabkan adanya perlakuan kurang menyenangkan dari masyarakat terhadap petugas kebersihan. Oleh karena itu, diperlukan media yang dapat meningkatkan kesadaran masyarakat akan pentingnya peran petugas kebersihan untuk mengurangi pandangan negatif dari masyarakat. Penelitian dilakukan di Kota Bandung, menggunakan metode kualitatif sebagai metode utama penelitian, didukung dengan kuesioner, dan penelahaan data yang didapatkan dilakukan dengan metode design thinking. Hasil dari penelitian dan perancangan ini diharapkan dapat membantu meningkatkan kesadaran masyarakat di Kota Bandung untuk mengurangi pandangan negatif dan mulai memperlakukan petugas kebersihan dengan baik.Kata kunci: Petugas kebersihan, Kota Bandung, kesadaran masyarakat.

PERANCANGAN BUKU INTERAKTIF CARA MEMAINKAN WAYANG GOLEK UNTUK ANAK USIA 6 – 9 TAHUN DI KAMPUNG SENI JELEKONG Suhendi, Fadia Ramdhilla; Nastiti, Nisa Eka; Alifaprilina Supriadi, Olivine
eProceedings of Art & Design Vol. 11 No. 3 (2024): Juni 2024
Publisher : Telkom University

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Jelekong Art and Culture Village is one of the places to preserve wayang golek in Bandung Regency. Padepokan GiriHarja is a wayang golek art group in Jelekong. There is one puppeteer named Adhi Kontea Kosasih Sunarya Putu GiriHarja 2who actively opens puppetry training for children. According to Adhi, not many children can play wayang golek because of several factors. The main factor is the lack of education on how to play wayang golek. By creating educational media that is suitable for children to read. The purpose of designing this final project is to be able to find out how to make educational media on how to play wayang golek and educate children aged 6-9 years to play wayang golek. The research data was collected through direct observation to Jelekong Art and Culture Village, interviews, documentation, and literature studies with qualitative research methods. Keywords: wayang golek, how to play, Jelekong, children, educational media.

Perancangan Kemasan Borondong Andreprok 202 Bagi Dewasa Muda Di Luar Jawa Barat Ni Wayan, Valentina Gayatri Dewi; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8371

Indonesia is a country rich in diversity, one of which is the diversity of traditional foods. However, traditional food has beenshifted by more attractive contemporary food so that the younger generation is less interested in eating traditional food,one of which is the packaging factor. The people of West Java, especially the Sundanese, have a variety of traditionalfoods, one of which is borondong. There are quite a number of borondong MSMEs in Ibun Subdistrict, most of which areless aware of the importance of visual identity, as well as inappropriate selection for packaging. These are the problemsfaced by Andeprok 202. Therefore, this research aims to design packaging with a distinctive visual identity and choosethe right packaging for Andeprok 202 products. The methods used in data collection are observation, interviews, literature,questionnaires, which are analyzed by visual analysis, comparison matrix, and SWOT analysis. This design is expected tobe a solution to the problems faced by Andeprok 202, so that the packaging can be characterized and can maintain productdurability, which can help borondong compete as a traditional food in the midst of the rise of contemporary food.

Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Utami, Tiara; Alifaprilina Supriadi, Olivine; Eka Nastiti, Nisa
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8375

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.

Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Aprilhani Suparyono, Zellita; Eka Nastiti, Nisa; Alifaprilina Supriadi, Olivine
KalaTanda Vol 6 No 1 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i1.8376

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.

Perancangan Kemasan Produk Sumadira Marantie Untuk Dewasa Muda Di Kota Bandung Tiara Utami; Olivine Alifaprilina Supriadi; Nisa Eka Nastiti
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8727

Sumadira Marantie is an MSME that produces herbal drinks, namely jamu. This product has a packaging and marketingsystem that is still limited to young adults. This happens because the potential of Sumadira Marantie’s herbal products isnot accompanied by a brand identity. Therefore, it is necessary to update the packaging to increase young adults’ interest inherbal products. In this design using data collection methods observation, interviews, questionnaire surveys and literaturestudies then analyzed using visual analysis methods, similar comparison analysis, and SWOT analysis. The data searchwas conducted on Jl. Kp Caringin RT 01 RW 06 Mekarmaju Village, Kec. Pasirjambu, Bandung Regency, West Java. Thevisual identity is expected to help the process of recognizing and disseminating information about Sumadira Marantie to thepublic, especially young adults. Of course, this work can serve as an effective visual communication media for local brands,especially those related to herbal products. Where plants for traditional medicines are Indonesian cultural heritage that mustbe preserved.

Perancangan Destination Branding Sebagai Sarana Desa Pariwisata Dan Budaya Zellita Aprilhani Suparyono; Nisa Eka Nastiti; Olivine Alifaprilina Supriadi
KalaTanda Vol 6 No 2 (2024): Kalatanda
Publisher : Universitas Telkom

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/kalatanda.v6i2.8729

Indonesia’s cultural diversity is enormous, not only culture but history, and also united customs. Jelekong Arts Village is avillage in Bandung Regency which has an abundance of cultural and artistic diversity, the people of Jelekong themselveshave also been trained in arts that have been passed down from generation to generation. Examples of culture and art in theJelekong Art Village include painting craftsmen, Wayang Golek craftsmen, and even Wayang Golek performances. However,unfortunately, interest in visitors to the Jelekong Art Village has greatly decreased and the people there do not have strongand interesting information media, so that many Jelekong people have not continued their culture and art and there are stillmany people from Bandung and outside Bandung who do not know about the Jelekong Art Village. With this, the researchthat has been carried out uses a qualitative method which is based on the theory of Visual Communication Design byobtaining data through observation activities, surveys, question and answer activities with the Jelekong community andliterature regarding the Jelekong Art Village. With the final result in the form of destination branding as an informationmedium for the Jelekong Arts Village so that the people of Bandung and also outside Bandung have an interest in theJelekong Arts Village and have a lot of curiosity about the Jelekong Arts Village.

Redesigning Cireng Chips Product Packaging in an Effort to Increase Brand Awareness Syafikarani, Aisyi; Muthmainnah, Ligar; Nastiti, Nisa Eka; Purwaningtyas, Abigail Nike
Jurnal Abdimas Vol. 29 No. 1 (2025): June 2025
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/tmj9pj55

Gorciuk is an MSME that produces Cireng Chips with tapioca as the raw material. One of the local ingredients that is gluten-free and the seasoning is without MSG. This product was initially only intended and served for children with disabilities who had to reduce Gluten and without MSG which is one of the addictive ingredients and is not recommended for excessive consumption. Now foods with low Gluten content and without MSG are also quite sought after because many consumers are starting to pay attention to healthy food. With the high interest of consumers in the market, Gorciuk has begun to expand the types of products produced. Currently, Gorciuk markets its products with 2 flavor choices, namely pecel seasoning and salted cheese. However, the high interest of consumers is still not balanced with a representative packaging design, therefore Gorciuk currently needs to redesign the Product Packaging that they sell in order to increase Brand Awareness. The current condition is that Gorciuk markets its products only with simple packaging in the form of ordinary plastic that is not attractive and does not characterize their own typical cireng chips. This obstacle is the reason for the PKM team in implementing the Packaging Design grant using the DKV principle at Gorciuk. The Community Service Team consisting of three lecturers and students will design and apply the principles of DKV to Gorciuk.

PERANCANGAN BUKU EDUKASI TENTANG BAHAYA TUBERKULOSIS BAGI MASYARAKAT DI KABUPATEN BANDUNG Oktaviana Zulaika; Bambang Melga; Nisa Eka Nastiti
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Tuberkulosis merupakan penyakit menular yang masih menjadi isukesehatan serius di Indonesia, termasuk di Kabupaten Bandung. Berdasarkan dataDinas Kesehatan Kabupaten Bandung tahun 2023, Kecamatan Baleendah mencatatjumlah terduga tuberkulosis tertinggi. Namun, penyebaran informasi mengenaituberkulosis di ruang publik dan media sosial masih sangat terbatas, sedangkantingkat literasi kesehatan masyarakat relatif rendah. Penelitian ini bertujuan untukmerancang media edukasi berbentuk zine dengan pendekatan desain komunikasivisual yang komunikatif, visual, dan mudah dipahami. Metode yang digunakanadalah kualitatif deskriptif dengan teknik pengumpulan data berupa observasi,wawancara dengan tenaga kesehatan, penyebaran kuesioner kepada 85 responden,serta studi literatur dan analisis proyek sejenis. Hasil menunjukkan bahwa meskipunsebagian besar masyarakat telah mengenal tuberkulosis, informasi yang diterimamasih bersifat umum dan jarang disampaikan melalui media yang menarik. Bukuedukasi dipilih karena mampu menyajikan informasi secara terstruktur, mendalam,dan dapat digunakan sebagai referensi jangka panjang. Media ini dirancang untukmeningkatkan kesadaran mengenai bahaya tuberkulosis, pentingnya pengobatantuntas, serta mendorong perilaku hidup sehat melalui pendekatan visual yanginklusif dan partisipatif. Kata kunci: Desain Komunikasi Visual, Media Edukasi, Perilaku Hidup Sehat,Tuberkulosis, Buku Edukasi.

PERANCANGAN BUKU ILUSTRASI KULINER TRADISIONAL KHAS KOTA YOGYAKARTA UNTUK ANAK 9-11 TAHUN Lulu Nuryasfia Amanda; Bambang Melga Suprayogi; Nisa Eka Nastiti
eProceedings of Art & Design Vol. 13 No. 1 (2026): Februari 2026
Publisher : Telkom University

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Makanan tradisional khas Yogyakarta merupakan bagian penting dariidentitas budaya yang perlu dilestarikan. Sayangnya, dokumentasi mengenaimakanan khas ini masih terbatas, terutama dalam bentuk media edukatif yangmenarik bagi anak-anak. Perubahan pola konsumsi dan meningkatnya popularitasmakanan cepat saji menyebabkan berkurangnya minat anak-anak terhadap makanantradisional. Oleh karena itu, diperlukan pendekatan interaktif seperti buku ilustrasiuntuk mengenalkan makanan tradisional dengan cara yang menarik dan mudahdipahami. Buku Ilustrasi dipilih karena media visual terbukti lebih efektif dalammembantu anak-anak memahami konsep baru. Selain itu, buku ini menggunakan duaBahasa, yaitu Bahasa Indonesia dan Bahasa Jawa untuk mendorong penggunaanBahasa daerah. Studi dalam perancangan buku ini mencakup wawancara denganpara ahli, kajian literatur, serta observasi preferensi anak-anak terhadap bukubergambar. Hasil penelitian menunjukkan bahwa elemen visual yang kuat, Bahasasederhana, serta warna dan karakter yang menarik membuat buku lebih efektifsebagai media pembelajaran. Penelitian ini menekankan pentingnya media visualdalam mengajarkan anak-anak tentang makanan tradisional khas Yogyakarta.Dengan pendekatan kreatif melalui buku ilustrasi, diharapkan anak-anak lebihmengenal dan menghargai makanan tradisional serta budaya lokal mereka. Selainitu, proyek ini dapat menjadi inspirasi bagi pengembangan media edukatif lain yangbertujuan melestarikan budaya Indonesia.Kata kunci: buku ilustrasi, kuliner tradisional Yogyakarta, media edukasi, pelestarianbudaya

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