Claim Missing Document
Check
Articles

Found 21 Documents
Search

BRANDING DAN PEMASARAN OLINE PADA USAHA TELUR ASIN DI DESA DONOHARJO, KECAMATAN NGANGLIK, KABUPATEN SLEMAN, DI YOGYAKARTA Aulia Hapsari Juwita; Selfia Bintariningtyas; An Nurrahmawati; Dian Perwitasari; Miftachul Ma'Arif
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 9 (2023): SWARNA: Jurnal Pengabdian Kepada Masyarakat, September 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v2i9.846

Abstract

Telur asin adalah olahan telur bebek yang diasinkan. Makanan telur yang memiliki kandungan nutrisi dibandingkan telur ayam. Telur asin banyak digemari oleh masyarakat sebagai salah satu penambah lauk untuk makan. Usaha telur asin dapat dijadikan sebagai salah satu cara untuk memperoleh pendapatan tambahan. Usaha ini berawal dari keterbatasan masyarakat dalam berkegiatan pada saat awal pandemi Covid 19. Inisiatif menjual produk telur asin tersebut di prakarsai oleh ketua RT setempat dan bersifat home industry. Selama 2 tahun ini cara penjualan mitra dengan sistem preorder atau akan disiapkan jika ada permintaan konsumen. Usaha ini terbilang kurang berkembang karena belum memiliki brand dan hanya dipasarkan dilingkungan sekitar sedangkan usaha ini memiliki potensi lebih. Selain itu, Mitra mengaku belum mengetahui bagaimana cara memasarkan produk telur asinnya ini melalui media sosial. Oleh sebab itu, pengabdian ini bertujuan memberikan sosialisasi branding dan pemasaran online usaha telur asin di Desa donoharjo, Kecamatan Ngaglik, Kabupaten Sleman, DI Yogyakarta sehingga dapat meningkatkan jumlah penjualan produk di kemudian hari.
Pemahaman Efisiensi Usaha UMKM Produk Makanan Halal di Mojolaban Sukoharjo Yunastiti Purwaningsih; Tri Mulyaningsih; Selfia Bintariningtyas; Arif Rahman Hakim; Mulyadi Mulyadi
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 6 No 1 (2024): Edisi Maret
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v6i1.2410

Abstract

Dua masalah terkait efisiensi keuangan dan pemasaran digital masih menjadi persoalan yang mendasar bagi usaha mikro dan kecil (UMKM). Paper ini bermaksud dicarikan jalan keluar agar usaha yang dijalankan menjadi lebih efisien melalui kegiatan pengabdian. Tujuan pengabdian adalah memberikan pengetahuan dan aplikasi tentang efisiensi usaha terutama pada sisi keuangan dan pemasaran bagi Usaha Kecil Mikro dan Menengah produk makanan halal di Kecamatan Mojolaban Sukoharjo.     Kegiatan yang diprakarsai Fakultas Ekonomi dan Bisnis Universitas Sebelas Maret dengan anggota UMKM Baitul Maal wa Tamwil (BMT) Fadhilah Sentosa. Metode pelaksanaan kegiatan meliputi pelaksanaan pelatihan dan pendampingan yang terdiri 3 (tiga) hal, yaitu: Pertama, Pelatihan pemahaman konsep efisiensi usaha. Kedua, pelatihan pemasaran digital untuk usaha agar lebih efisien Ketiga, pelatihan pengelolaan dan pencatatan keuangan untuk efisiensi usaha. Hasil kegiatan pengabdian menunjukkan 100 persen peserta sudah memahami konsep efisiensi secara benar sesuai dengan teori dan bisa mempraktekkan kegiatan pemasaran dalam dunia usahanya.
KEMISKINAN, PENDIDIKAN, PENGANGGURAN, DAN DISPARITAS PENDAPATAN DI PROVINSI DAERAH ISTIMEWA YOGYAKARTA Nadina Salsabila Anfa; Selfia Bintariningtyas
Jurnal Ilmu Ekonomi dan Pembangunan Vol 22, No 1 (2022): Jurnal Ilmu Ekonomi dan Pembangunan
Publisher : EP FEB UNS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jiep.v22i1.88606

Abstract

Distribusi pendapatan masyarakat yang tidak merata dapat menimbulkan masalah tambahan, seperti kemiskinan dan kecemburuan sosial di antara masyarakat, yang pada gilirannya dapat menyebabkan perilaku kriminal jika tidak ditangani dengan cepat. Penelitian ini bertujuan untuk mengidentifikasi penyebab disparitas pendapatan di Provinsi Daerah Istimewa Yogyakarta sepanjang tahun 2011 hingga 2021. Analisis regresi data panel digunakan dalam penelitian kuantitatif ini. Data sekunder dikumpulkan melalui teknik pengumpulan data berupa studi literatur dari sumber terpercaya seperti artikel ilmiah, jurnal, dan website pemerintah (seperti Badan Pusat Statistik Daerah Istimewa Yogyakarta dan Badan Perencanaan dan Pembangunan Daerah (Bappeda) Provinsi Daerah Istimewa Yogyakarta) yang dianggap relevan dengan tujuan kajian. Temuan menunjukkan bahwa antara tahun 2011 dan 2021, disparitas pendapatan di Daerah Istimewa Yogyakarta secara signifikan dipengaruhi oleh kemiskinan, tingkat pendidikan, dan pengangguran. Pengangguran memiliki pengaruh yang positif tetapi tidak signifikan, sedangkan kemiskinan dan pendidikan keduanya memiliki pengaruh positif yang signifikan.Kata Kunci: Disparitas Pendapatan, Gini Ratio, Kemiskinan, Pendidikan, PengangguranJEL Klasifikasi: D31, D31, I32, I21, J64
Poverty and SMEs: A New Pradigm of SDGs Development Lukman Hakim; Aulia Hapsari Juwita; Selfia Bintariningtyas; Danur Condro Guritno
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 11 No. 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v11i2.3943

Abstract

Poverty alleviation and micro-small enterprises are the essential topics in discussing the paradigm of Sustainable Development Goals (SDGs). Micro and small businesses are considered as a panacea to alleviate poverty. So the relationship between poverty and the existence of micro and small enterprises is theoretically unidirectional. In other words, if poverty increases, micro, and small enterprises will also increase. To see the effect of poverty on micro and small businesses, this study will use the Village Potential Data (Podes) 2018 with a total of 8559 villages/wards in Central Java Province. Apart from poverty, this study will also examine the effect of technology as represented by the number of electricity customers, health from the number of supporting health centers, and finally education represented by the number of Public Elementary Schools (SDN), State Junior High Schools (SMPN) and State Senior High Schools (SMAN). By using multiple regression models, an interesting relationship is found. Those that have a unidirectional relationship to micro and small enterprises are poverty, technology, health, and primary education (SDN). The role of education in the growth of micro and small businesses strengthens Duflo's thesis (2001) on the effect of education on reducing unemployment which earned him the Nobel Prize in 2019. Meanwhile, junior and secondary education for its effect on micro and small enterprises is negative. This showed that the impact of secondary education is that it provides the possibility to work in other sectors outside of micro and small enterprises
Analysis Of Effect Of Roadside Parking Space Retribution To Local Own-Source Revenue Of Temanggung Regency Priska Erlyn Oktaningrum; Selfia Bintariningtyas
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 11 No. 2 (2021)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v11i2.4152

Abstract

This study aims to determine (1) The influence of Roadside Parking Space Retribution to Local Own-source Revenue of Temanggung Regency (2) The potential of Roadside Parking Space Retribution of Temanggung Regency on March 2021 (3) The trend of Roadside Parking Space Retribution of Temanggung Regency on March until May 2021 (4) The effectiveness and efficiency ratio of Roadside Parking Space Retribution revenue of Temanggung Regency on 2017 until 2020. This research uses a descriptive quantitative approach. The secondary data was obtained from the Department of Transportation, consisting of the target data for parking retribution, collection fees and the realization of parking retribution that are used in significance test analysis, potential secondary data, trend analysis, effectiveness analysis and efficiency analysis, while the primary data is obtained directly from interviews with parking attendants to calculate the parking potential of primary data. The results of this study are (1) The Roadside Parking Retribution significantly influenced to Local Own-source Revenue of Temanggung Regency (2) The potential of Roadside Parking Retribution could be developed in order to reach its maximum potential (3) Economic forecasting showed that the next three period downward trend will likely occur (4) The effectiveness ratio of Roadside Parking Retribution revenue categorized as very effective and the efficiency ratio categorized as very efficient. It would be best for Department of Transportation of Temanggung Regency to do an annual survey once a year and to improve awareness on how to use a ticket parking among the people.
EDUKASI GIZI IBU: UPAYA PREVENTIF MENEKAN ANGKA STUNTING DI KABUPATEN SUKOHARJO JAWA TENGAH Nurinasari, Hafi; Anisya Nur Widya; Soetrisno; Selfia Bintariningtyas
Empowerment Journal Vol. 5 No. 1 (2025): Maret
Publisher : Universitas 'Aisyiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30787/empowerment.v5i1.1904

Abstract

Stunting merupakan masalah kesehatan yang menjadi isu prioritas di Indonesia, khususnya di Kabupaten Sukoharjo, dengan prevalensi sebesar 19,8%, melebihi target nasional 14%. Edukasi gizi bagi ibu hamil dan ibu dengan balita menjadi strategi utama dalam pencegahan stunting. Penelitian ini bertujuan untuk mengevaluasi efektivitas program edukasi gizi dalam meningkatkan pemahaman ibu terkait gizi seimbang dan pencegahan stunting dalam 1000 Hari Pertama Kehidupan (HPK). Penelitian ini menggunakan metode pre-eksperimental dengan desain one group pre-test dan post-test yang diolah menggunakan Orange Data Mining dan SPSS 22. Data dikumpulkan dari 37 peserta seminar penyuluhan gizi di Kecamatan Kartasura. Hasil penelitian menunjukkan peningkatan signifikan dalam pemahaman peserta, dengan rata-rata nilai pre-test 58,37 meningkat menjadi 74,05 pada post-test (p<0,05). Hasil ini membuktikan bahwa edukasi gizi yang terstruktur dan interaktif, efektif dalam meningkatkan literasi gizi ibu. Oleh karena itu, diperlukan program edukasi gizi yang berkelanjutan untuk menekan angka stunting dan meningkatkan kualitas kesehatan ibu dan balita
Pendampingan Go Digital Beras Organik Poktan Sejahtera Desa Kaibon Kabupaten Madiun Bintariningtyas, Selfia; Juwita, , Aulia Hapsari; Hakim, Lukman; Mulyanto, Mulyanto
KUAT : Keuangan Umum dan Akuntansi Terapan Vol 7 No 1 (2025): Edisi Maret
Publisher : Politeknik Keuangan Negara STAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31092/kuat.v7i1.2718

Abstract

Konsumen beras organik memiliki pangsa pasar berbeda dengan konsumen beras biasa. Beras organik menjadi produk yang yang memiliki segmen pasar yang kompetitif, namun petani mempunyai keterbatasan dalam memasarkan produknya menjadi suatu masalah yang harus diselesaikan oleh petani padi organik pada kelompok tani desa Kaibon. Diperlukan adanya pendampingan mengenai bagaimana pemasaran dan penjualan digital melalui platform-platform digital kepada petani padi organik. Pendampingan dilakukan secara klasikal yaitu memberikan pengetahuan tentang pemasaran digital produk pertanian dan kemampuan untuk melakukan promosi secara digital agar petani dapat memasarkan produk beras organik lebih luas lagi. Kontribusi pengabdian ini diharapkan dapat memberikan pengetahuan dan wadah platform digital yang memfasilitasi promosi maupun penjualan produksi pertanian kelompok tani Sejahtera di Desa Kaibon, Kecamatan Geger, Kabupaten Madiun. Diharapkan pula dapat berkontribusi dalam meningkatkan pendapatan para petani pada kelompok tani Sejahtera.
Analysis of Factors Affecting the Economic Growth of the Districts/Cities of West Java Province in 2017-2021 Wistantri, Cindy Alisa Reninda; Bintariningtyas, Selfia
KINERJA Vol. 27 No. 2 (2023): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v27i2.7168

Abstract

This research was conducted in 2022 to analyze the human development index, labor force participation rate, poverty, CO2 emissions, and the number of MSMEs on the economic growth of districts/cities in West Java province in 2017-2021. The choice of a 5-year timeframe is because, during this period, the districts/cities of West Java province have increased economic growth every year except for 2020 due to the Covid-19 pandemic. Secondary data is an annual report, so researchers do not include 2022 because it has not accumulated a one-year period. The economy of districts/cities in West Java Province is influenced by positive factors such as the Human Development Index, CO2 emissions, and an increasing number of MSMEs. However, the increase in economic growth is inseparable from the problems of increasing the poor population and the unequal labor force in each region. The panel data regression analysis method is used to align the hypothesis with the theory. Developing research that has existed before with differences in location selection and combining variables from various aspects so that differences in results become updates to the factors that influence economic growth in this study.
Mitigation of regional poverty in East Kalimantan: A village level panel data analysis Hakim, Lukman; Bintariningtyas, Selfia; Juwita, Aulia Hapsari; Mulyanto, Mulyanto
Optimum: Jurnal Ekonomi dan Pembangunan Vol. 14 No. 2 (2024)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/optimum.v14i2.8691

Abstract

Poverty is a specific problem so that programs that pay attention to spatial or demographic aspects are crucial to being able to create programs that are right on target in alleviating poverty. Apart from looking at demographic factors, we also analyze technological and institutional factors. This research aims to develop a Regional Poverty Mitigation Model in the province of East Kalimantan. This model is designed to provide a comprehensive framework for understanding and addressing poverty in the region. The focus of this research is specifically on the problem of poverty in the province of East Kalimantan. The data used in this study is the latest data from the 2021 Village Potential (Podes) of East Kalimantan province, which includes 1039 villages. The method used in this study is a quantitative analysis method using panel data which is then performed regression. The results show that geographical variables (regional areas and bordering the sea) have a negative and significant relationship to poverty in East Kalimantan, and technology has a positive and significant relationship to poverty in East Kalimantan. In addition, institutions (health and education) have a positive and significant relationship to poverty in East Kalimantan.
Empowering Single Mothers Group of Jasmine Strand Entrepreneurs Through Marketing and Financial Reporting Training Nurrahmawati, An; Sangka, Khresna Bayu; Perwitasari, Dian; Juwita, Aulia Hapsari; Bintariningtyas, Selfia; Maarif, Miftachul
Jurnal Pengabdian UNDIKMA Vol. 5 No. 3 (2024): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v5i3.9706

Abstract

This community service aims to increase the knowledge and skills of the single mothers in entrepreneurial activity on the Jasmine strand regarding marketing, financial, and administration reporting knowledge. The method stages carried out in this activity were the combination method of interviewing, socializing, discussing, mentoring, and evaluating. The evaluation used a questionnaire, and the results were analyzed using descriptive techniques. The results of this activity showed that the members of this entrepreneurial group understood how to market their product better, conventionally and digitally. These SMEs also now better understand and apply the financial and administration recording matter. The evaluation result shows that most of the audience feels the training is valuable and easy to understand.