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All Journal Jurnal Akuntansi dan Pajak Ad-Deenar: Jurnal Ekonomi dan Bisnis Islam Jurnal Ilmiah Edunomika (JIE) Lexeme : Journal of Linguistics and Applied Linguistics Ksatra: Jurnal Kajian Bahasa dan Sastra Forum Bisnis dan Kewirausahaan Al-Mashrof: Islamic Banking and Finance Journal of Management and Digital Business J-EBI Jurnal Ekonomi dan Bisnis Islam Al-Idarah : Jurnal Manajemen dan Bisnis Islam Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal Media Akademik (JMA) El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Jurnal Rekognisi Ekonomi Islam (JREI) Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Manajemen, Akuntansi
Zathu Restie Utamie
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Pengaruh Attractiveness Terhadap Buying Decision dengan Competitive Advantage Sebagai Variabel Moderasi dalam Perspektif Manajemen Bisnis Syariah Husni Ainurridho; Suhendar; Zathu Restie Utamie
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.9813

Abstract

This study examines the effect of attractiveness on buying decisions with competitive advantage as a moderating variable in the context of sharia business management. The research was conducted on consumers of “Sahabat” beef kiosk in Pringsewu using a quantitative approach and SmartPLS analysis. The results show that attractiveness significantly influences buying decisions, and competitive advantage strengthens this effect. In sharia business, ethical attractiveness and trustworthy competitive advantage support purchase decisions with spiritual value.
Co-Authors Akbar Nurul Hidayah Alvi Choiriah Alvin Destian Ronaldi Ani Listiawati Asmalia, Ghina Aulia, Nanda Choiriah, Alvi Dharmawan, Imam Eli Juliana elza pebriyani Erike Anggraeni Ghina Asmalia Ghina Ulfah Saefurrohman Gustika Nurmalia Heni Verawati Husni Ainurridho Husni Ainurridho Indico Yudha Ardhana Indico Yudha Ardhana Khoirul Ma’rub Komala Sari Kurniati, Erlin Lily Mingsi Linda Ainoen Mardiansyah Mia Selvina Muhammad Fahrizal Tanjung Muhammad Fikri Nugraha Kholid Muhammad Iqbal Fasa Muhammad Kurniawan Muhammad Singgih Mutiasari Nur Wulan Nurhayati Nurhayati Rizka Dwi Maretha Ronaldi, Alvin Destian Rosydalina Putri Salwa Fitria Widianti Sania Lisdayanti Shinta Deanova Chareunnisa Suhendar Suhendar Susila Andriyati Tommy Hastomo Weny Rosilawati Yulistia Devi Zuliansyah, A