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All Journal Jurnal Media Wahana Ekonomika IJBE (Integrated Journal of Business and Economics) Jurnal Bina Manajemen Journal of Management - Small and Medium Enterprises (SME's) Yumary: Jurnal Pengabdian kepada Masyarakat Jurnal Ilmiah Wahana Pendidikan Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Annals of Human Resource Management Research Innovative: Journal Of Social Science Research Jurnal Pengabdian Kolaborasi dan Inovasi IPTEKS Journal of Management, Economic, and Accounting JURNAL MANAJEMEN DAN INVESTASI (MANIVESTASI) Journal of Social Work and Science Education Journal of Multidisciplinary Academic and Practice Studies
Nurkardina Novalia
Universitas PGRI Palembang
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Faktor Harga dan Digital Marketing Sebagai Penentu Minat Beli Konsumen Rantiani, Rantiani; Novalia, Nurkardina; Puspita, Santi
Jurnal Media Wahana Ekonomika Vol. 22 No. 2 (2025): Jurnal Media Wahana Ekonomika, Juli 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i2.16451

Abstract

ABSTRAK   Penelitian ini bertujuan untuk menganalisis Pengaruh Harga dan Digital Marketing terhadap Minat Beli Konsumen pada Produk MM Store di Tugu Mulyo, Ogan Komering Ilir. Penelitian ini menggunakan metode kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada Responden. Hasil Uji t menunjukan ada pengaruh harga terhadap minat beli konsumen dengan nilai signifikan 0,05 (0,002 < 0,5) yang artinya secara Parsial Harga mempengaruhi Minat beli Konsumen. sedangkan Digital Marketing dengan nilai signifikansi 0,001<0,05 artinya secara parsial digital marketing mempengaruhi minat beli konsumen. dari hasil pembahsan uji f secara simultan diperoleh nilai signifikansi 0,000< 0,5 artinnya Ho ditoak dan Ha diterima, maka dapat disimpulkan bahwa ada pengaruh yang signifikan antara harga dan digital marketing terhadap Minat beli konsumen pada produk MM Store di tugu mulyo Ogan Komering Ilir.   Kata Kunci: Harga, Digital Marketing, Minat Beli Konsumen.     ABSTRACT   This research aims to analyze the influence of price and digital marketing on consumer purchase interest in MM Store products in Tugu Mulyo, Ogan Komering Ilir. This research uses quantitative methods with data collection techniques through questionnaires distributed to respondents. The t-test results show that price influences consumer purchase intention with a significant value of 0.05 (0.002 < 0.05), meaning that price partially affects consumer purchase intention. Meanwhile, digital marketing has a significance value of 0.001 < 0.05, indicating that digital marketing partially affects consumer purchase intention. The results of the F-test analysis show a simultaneous significance value of 0.000 < 0.05, meaning Ho is rejected and Ha is accepted. It can be concluded that there is a significant influence of price and digital marketing on consumer purchase intention towards MM Store products in Tugu Mulyo, Ogan Komering Ilir.   Keywords : Price, Digital Marketing, Consumer Purchase Intention.
Mewujudkan Kinerja Optimal: Studi Lingkungan Kerja dan Disiplin di Kantor Kementerian Agama Palembang Putri, Windi Yanti; Hendri, Edduar; Novalia, Nurkardina
Jurnal Media Wahana Ekonomika Vol. 22 No. 1 (2025): Jurnal Media Wahana Ekonomika, April 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmwe.v22i1.16474

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengkaji dampak lingkungan kerja dan disiplin kerja terhadap kinerja karyawan di Kantor Kementerian Agama di Palembang. Lingkungan kerja yang kondusif dan disiplin yang efektif adalah dua elemen penting yang memiliki potensi untuk meningkatkan produktivitas Kerja karyawan di tempat kerja. Metodologi yang digunakan dalam penelitian ini adalah kuantitatif, menggunakan pendekatan deskriptif korelasional. Pengumpulan data melibatkan pembagian kuesioner kepada 51 karyawan yang bekerja di Kantor Kementerian Agama di Palembang. Analisis data mencakup pemanfaatan regresi linier berganda untuk memastikan dampak setiap variabel independen pada variabel dependen. Temuan penelitian mengungkapkan hubungan positif dan signifikan antara lingkungan kerja dan kinerja karyawan. Demikian pula, disiplin kerja menunjukkan pengaruh positif dan signifikan terhadap kinerja karyawan. Secara kolektif, lingkungan kerja dan disiplin kerja berkontribusi pada 65% dari varians dalam kinerja karyawan, dengan persentase sisanya dipengaruhi oleh faktor-faktor yang belum dijelajahi. Penelitian menunjukkan bahwa peningkatan lingkungan kerja, seperti perbaikan tata letak spasial, pencahayaan, dan kualitas udara, ditambah dengan penegakan disiplin kerja yang konsisten, dapat mengarah pada peningkatan kinerja karyawan di Kantor Kementerian Agama di Palembang. Implikasi praktis dari penelitian ini menggarisbawahi perlunya manajemen organisasi untuk memprioritaskan pengembangan lingkungan kerja yang kondusif dan peningkatan disiplin kerja untuk mencapai kinerja yang optimal. Kata Kunci: Lingkungan Kerja, Disiplin Kerja, Kinerja Pegawai, Kantor Kementerian Agama Palembang.   ABSTRACT This study aims to examine the impact of the work environment and work discipline on employee performance at the Ministry of Religion Office in Palembang. A conducive work environment and effective discipline are two important elements that have the potential to increase employee work productivity in the workplace. The methodology used in this study is quantitative, using a correlational descriptive approach. The data collection involved distributing questionnaires to 51 employees working at the Ministry of Religion Office in Palembang. Data analysis includes the use of multiple linear regression to ascertain the impact of each independent variable on the dependent variable. The findings of the study reveal a positive and significant relationship between the work environment and employee performance. Similarly, work discipline shows a positive and significant influence on employee performance. Collectively, work environment and work discipline contribute to 65% of the variance in employee performance, with the remaining percentage influenced by factors that have not yet been explored. Research shows that improved work environments, such as improvements in spatial layout, lighting, and air quality, coupled with consistent enforcement of work discipline, can lead to improved employee performance at the Ministry of Religious Affairs Office in Palembang. The practical implications of this study underscore the need for organizational management to prioritize the development of a conducive work environment and the improvement of work discipline to achieve optimal performance. Keywords : Work Environment, Work Discipline, Employee Performance, Office of the Ministry of Religious Affairs of Palembang.
KINERJA & KOMPENSASI DALAM SOROTAN: MENELISIK AKAR KONFLIK KERJA DI PT. MELANIA INDONESIA BANYUASIN Made Satria Darma; Novalia, Nurkardina; Totok Sudiyanto
Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen, dan Akuntansi Vol 5 No 1 (2025): Surplus: Jurnal Riset Mahasiswa Ekonomi, Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas IBA Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35449/surplus.v5i1.1026

Abstract

hubungan antar karyawan. Gaji karyawan dan kinerja karyawan merupakan beberapa faktor yang menjadi penyebab konflik kerja. Oleh sebab itu penelitian ini bertujuan untuk menganalisis pengaruh gaji karyawan dan kinerja karyawan terhadap konflik kerja di PT. Melania Indonesia. Penelitian ini menggunakan metode kuantitatif dengan teknik analisis regresi linier berganda. Data diperoleh melalui penyebaran kuesioner kepada 60 karyawan PT. Melania Indonesia yang dipilih menggunakan teknik purposive sampling. Hasil penelitian menunjukkan bahwa gaji karyawan berpengaruh negatif dan signifikan terhadap konflik kerja, yang berarti semakin tinggi gaji karyawan, tingkat konflik kerja cenderung menurun. Sedangkan, kinerja karyawan juga berpengaruh negatif dan signifikan terhadap konflik kerja, yang berarti peningkatan kinerja karyawan dapat mengurangi konflik kerja. Secara simultan, gaji karyawan dan kinerja karyawan memberikan pengaruh signifikan terhadap konflik kerja dengan kontribusi sebesar 65%, sedangkan sisanya dipengaruhi oleh faktor lain yang tidak diteliti dalam penelitian ini.
Determinants Of Taxpayer Compliance In Paying Property Tax In Palembang City Melati, Ima; Novalia, Nurkardina; Emilda, Emilda
Journal of Management, Economic, and Accounting Vol. 4 No. 2 (2025): Juli-Desember
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v4i2.903

Abstract

The main objective of this study is to evaluate the impact of the quality of tax knowledge, the application of tax sanctions, and the level of individual awareness on public compliance in fulfilling their obligations to pay taxes on land and buildings in the city of Palembang. The focus of the respondents in this study is taxpayers residing in Seberang Ulu I District, totaling 1,370 people. The sample size was determined using the Slovin formula, with respondents selected using random sampling without stratification, resulting in 93 participants. The analytical techniques used include quantitative descriptive analysis and multiple linear regression testing. In this study, the independent variables consist of tax literacy, penalties for tax violations, and fiscal awareness, while the level of compliance in paying taxes serves as the dependent variable. Partial testing indicates that neither tax literacy nor tax awareness has a strong relationship with compliance behavior. However, in the combined analysis, the three variables collectively had a significant influence on fiscal compliance behavior. It is hoped that the results of this study can be used as a reference by government agencies in improving the quality of tax services to build taxpayer satisfaction and trust, particularly in the city of Palembang
The Influence of Green Marketing, Consumer Knowledge and Purchasing Power on Environmental Attitudes Maulana, Ahmad; Indrajaya, Nehemia; Novalia, Nurkardina
Integrated Journal of Business and Economics (IJBE) Vol 9, No 3 (2025): Integrated Journal of Business and Economics
Publisher : Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/ijbe.v9i3.1222

Abstract

Global changes in the modern industrial era encourage the importance of environmental sustainability, triggering the popularity of green marketing as a key strategy for companies to advertise sustainable goods. In this dynamic, the level of consumer knowledge and purchasing power also are essential in influencing consumer preferences and choices regarding sustainable products. This study aims to understand the influence of green marketing, consumer knowledge, and purchasing power on environmental attitude in Indonesia, particularly in the Southern Sumatra region. The gathered data of 118 participants were examined through the partial least squares structural equation modeling (PLS-SEM) method to evaluate the proposed hypotheses. The findings revealed that green marketing and purchasing power exert a direct and significant impact on environmental attitude, suggesting that marketing efforts and financial capability play a key role in shaping consumer perceptions of sustainability. In contrast, consumer knowledge does not have a significant direct effect on environmental attitude, indicating that awareness alone may not be sufficient to drive environmentally responsible behavior. These findings contribute to the understanding of factors influencing consumers' environmental attitudes, provide strategic direction for companies aiming to enhance green product adoption, and stimulate further discussion on sustainability practices in Southern Sumatra.
The effect of health, spatial planning and work discipline on employee work effectiveness Kurbani, Adi; Novalia, Nurkardina; Nuarly, Machmud
Journal of Multidisciplinary Academic and Practice Studies Vol. 1 No. 2 (2023): May
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomaps.v1i2.1619

Abstract

Purpose: This study aims to examine the influence of health, spatial layout, and work discipline on employee work effectiveness. Methodology/Approach: An associative quantitative method was employed with a population comprising 50 State Civil Apparatus (ASN) at the Ogan Komering Ilir Regency Education Office. The sampling technique used was purposive non-probability sampling. Data were collected through primary sources, namely questionnaires distributed to respondents, and secondary sources, including documentation and relevant literature studies. Results/Findings: The results of the t-test indicate that health, spatial layout, and work discipline variables each partially influence work effectiveness. Furthermore, the F-test confirms that these three variables collectively exert a positive and significant effect on employee work effectiveness. These findings suggest that the optimization of workplace health, spatial arrangements, and discipline policies directly contributes to improved performance. Conclusion: Employee work effectiveness is significantly shaped by health, spatial layout, and work discipline, both individually and in combination. Strategic improvements in health programs, office spatial design, and discipline reinforcement can substantially enhance overall performance at the Education Office. Limitations: This study is limited to ASN employees within one agency, thereby restricting generalizability to broader populations. Contribution: The study offers insights for human resource development and provides a benchmark for future academic inquiry. It contributes to academic literature, practical evaluation, and policy considerations, particularly for leadership in enhancing health standards, workplace design, and discipline measures to improve employee effectiveness.
The influence of human resource competence and work ethic on the professionalism of employees at the Large Drug and Food Inspection Center in Palembang Maliah, Maliah; Hidayat, Tamsir; Hendri, Edduar; Novalia, Nurkardina
Journal of Multidisciplinary Academic and Practice Studies Vol. 3 No. 1 (2025): February
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jomaps.v3i3.3290

Abstract

Purpose: This study aimed to determine the effect of human resource competence and work ethic, both partially and simultaneously, on the professionalism of employees at the Palembang Food and Drug Administration. Methodology/approach: The population consisted of 106 employees, including 83 Civil Servants (PNS) and 23 Non-Civil Servants (PPNPN). The sample comprised 83 Civil Servants (PNS) selected using purposive sampling. Data were analyzed using SPSS version 20 with validity, reliability, normality, heteroscedasticity, multicollinearity tests, multiple linear regression analysis, coefficient of determination (R2), t-test, and F-test. Results: The t-test results show that human resource competence has a positive and significant effect on professionalism, while work ethic has a less significant negative effect. The F-test indicates that both human resource competence and work ethic significantly affect employee professionalism at the Palembang Food and Drug Examination Center. Conclusions: Human resource competence positively influences employee professionalism, whereas work ethics have a less significant negative effect. Together, these two factors significantly contribute to professionalism at the center. Limitations: The study was limited to Civil Servants (PNS) at the Palembang Food and Drug Administration and may not apply to other institutions or employee types. Contribution: This study contributes to the understanding of how human resource competence and work ethic influence employee professionalism, particularly in public sector institutions such as the Food and Drug Administration.
Co-Authors Agustiawan, Dima Ahmad MAULANA Ahmad Maulana Anita Sinaga Aryo Arifin , Mohammad Aslamia Rosa Ayu S , Ninin Non Bestari, Ismanur Boneta, Elsa Decaprio, Leonardo Dessi Yunita Dwi Darma Puspita Sari Edduar Hendri, Edduar Emilda, Emilda Erfan Robyardi Fitri, Ressy Dwi Herliyana Herliyana Heryati Heryati Hidayat, Tamsir Indrajaya, Nehemia Jusmani, Jusmani Kurbani, Adi Lilianti , Emma Made Satria Darma Maliah, Maliah Melati, Ima Muhammad Kurniawan Mursalin . Nuarly, Machmud Nurmala , Nurmala Putri, Windi Yanti Rantiani, Rantiani Reina Damayanti Reinaldi, Rizki Repandi Herlambang Reva Maria Valianti, Reva Maria Reza Aditya Rismansyah Santi Puspita Sari, Riana Sistiani Apriana Suhada Suhada Suhada Suhada, Suhada Tantri Tantri Totok Sudiyanto, Totok Tri Darmawati, Tri Vira Rafelinda Wahyu Aji Wijaya Yuliansyah Yuliansyah Yusliani Yusliani