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All Journal Agriprima : Journal of Applied Agricultural Sciences JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) International Journal Of Science, Technology & Management (IJSTM) Journal of Humanities, Social Science, Public Administration and Management (HUSOCPUMENT) International Journal of Educational Review, Law And Social Sciences (IJERLAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal of Social And Economics Research journal of social and economic research
Saparso
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THE INFLUENCE OF PRODUCT QUALITY AND PERCEIVED VALUE, MEDIATED BY BRAND TRUST ON CONVERTING MACHINE PURCHASE DECISIONS IN INDONESIA’S FLEXIBLE PACKAGING INDUSTRY Indra Mandala; Bernard Tirto Widjaja; Saparso
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 4 No. 2 (2024): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v4i1.1441

Abstract

This research aims to analyze purchasing decisions for flexible packaging converting machines involving the influence of product quality and perceived value mediated by brand trust. Data were obtained using census techniques with the entire population as a research sample from 22 companies in Indonesia's flexible packaging industry that have used SBP brand converting machines, then analyzed using PLS-SEM SmartPLS 4 based on the p-value. The results indicate that the product quality variable does not have a significant effect on brand trust and purchasing decisions. The perceived value variable has a positive effect on brand trust and purchasing decisions. As an independent variable, the brand trust variable has a positive effect on purchasing decisions. However, the brand trust variable is unable to mediate the variables of product quality and perceived value on purchasing decisions
The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch) Saparso; Soegeng Wahyoedi; Santoso
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.353

Abstract

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.
Co-Authors Agus Margiwiyatno Arief Sudarmaji, Arief Bernard T Widjaja Bernard T. Widjaja Bernard Tirto Widjaja Hari Kuncoro, Purwoko Haryono, Budi Hery Winoto TJ Indra Mandala Inggrid Trisnawaty Wibowo Julianty Arisandi Nasution Korayan, Jeremi Zefanya Mevander Mark Muntu Miki Effendi Rilie Tirza Liliroyor Sagai Roland Andi Setia Santoso Sevirasari, Nindy Soegeng Wahyoedi Wani Devita Gunardi Wijaya, Arry Wilujeng Hidayati