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The Role Of Brand Image In Mediating Service Quality And Promotion Towards Decisions To Buy Car On Credit In The Covid-19 Period (Study Case At Pt Maybank Indonesia Finance Dki Jakarta And Tangerang Branch) Saparso; Soegeng Wahyoedi; Santoso
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i5.353

Abstract

This study discusses the role of brand image in mediating service quality and promotion of car purchase decisions on credit during the Covid-19 period at PT Maybank Indonesia Finance. This research was conducted by using the probability sampling method with the type of simple random sampling. Researchers distributed questionnaires to 100 Maybank Finance consumer respondents in DKI Jakarta and Tangerang. Data analysis using Smart PLS analysis. The results of the analysis conclude that service quality has a positive and significant influence on purchasing decisions. It can be said, good service quality will affect the decision to buy a car on credit at Maybank Finance. The promotion has a positive and significant influence on purchasing decisions. It can be said that the company's promotions will influence the decision to purchase a car on credit at Maybank Finance. Service quality has a positive and significant influence on brand image. Good service quality will form a good brand image in the minds of consumers. The promotion has a positive and significant influence on brand image. If the promotion is increasing, it will affect the company's brand image. Brand image has a positive and significant influence on purchasing decisions. A good brand image will influence the decision to buy a car on credit at Maybank Finance. Brand image is also proven to have a role in mediating service quality on purchasing decisions.
The effect of microorganisms, manure, and citronella on the Pb and Cd content in heavy metal-contaminated soil and potato yields Tamad; Maryanto, Joko; Saparso; Kurniawan, Ruli Eko Kusuma; Surono; Hanifa, Hana; Leana, Ni Wayan Anik; Amar, Haidar; Raharjo, Hardi Rahmat
Journal of Degraded and Mining Lands Management Vol. 13 No. 2 (2026)
Publisher : Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15243/jdmlm.2026.132.10039

Abstract

The Dieng region in Central Java, Indonesia, is a major horticulture commodities center, covering approximately 3,000 hectares of Andisols. Since the 1980s, long-term use of organic and inorganic fertilizers as well as pesticides has led to the accumulation of heavy metals, such as lead (Pb) and cadmium (Cd). Pb contents in Andisols generally remain below the Environmental Protection Agency (EPA) standard, except in Sikunang, and Cd exceeds the standard in both Sembungan and Jojogan Wonosobo. In potato tubers, Pb content exceeds the SNI 7378-2009 threshold in Wonosobo and Pekasiran Banjarnegara, while tubers from other areas are below standard. The Cd content in tubers from Jojodan and Kalilembu Wonosobo, as well as Pekasiran and Kepakisan Banjarnegara, also surpasses the standard, but in other areas, it is below standard. The use of remediators composed of chicken manure enriched with Pseudomonas sp, Dark Septate Endophytes (DSE), and Citronella (Cymbopogon nardus) as phytoremediators reduced Pb and Cd levels in both soil and potato tubers. Therefore, the best remediation strategy for mitigating heavy metal contamination included the combination of Pseudomonas sp., DSE, and citronella. These treatments did not significantly affect potato yield. The correlation among variables shows that Pb and Cd levels in potato tubers were influenced by the respective soil concentrations. However, no correlation was observed between soil heavy metal content and tuber yield.