Article Per Year (5 Year)
p-Index From 2020 - 2025
2.75
P-Index
This Author published in this journals
All Journal International Journal of Social Service and Research Action Research Literate (ARL) Innovative: Journal Of Social Science Research Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Jurnal Pendidikan Non formal Jurnal Pendidikan Matematika Journal Emerging Technologies in Education Jurnal Pengabdian Masyarakat Jurnal Pendidikan Jarak Jauh Science Information System and Technology KONTAN: Jurnal Ekonomi, Manajemen dan Bisnis JIMAD : Jurnal Ilmiah Multidisiplin Sinergi International Journal of Psychology Jurnal Manajemen dan Ilmu Administrasi Jurnal Ekonomi Akuntansi Manajemen Agribisnis
Mohammad, Wily
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan

 1 
The Effect of Total Views and Total Videos on Super Chat Earnings with Total Subscribers as Intervening Variable among Virtual YouTubers in Vietnam and Thailand Mohammad, Wily; Maulidiyah, Nabilla Ryca
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 1 No. 1 (2023): September
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v1i1.34

Abstract

This quantitative research employs Partial Least Squares Structural Equation Modeling (PLS SEM) using Smart PLS 4 to analyze the financial dynamics of VTuber YouTube channels in the Vietnam and Thailand. The study utilized purposive sampling, comprising 77 channel samples, to explore the relationships between key variables. This research found that Total Subscribers has positive and significant effect to Super Chat Earnings, Total Views has negative and significant effect to Super Chat Earnings, Total Videos has negative but not significant effect to Super Chat Earnings, Total Videos has negative and significant effect to Super Chat Earnings through Total Subscribers, Total Views has negative and significant effect to Super Chat Earnings through Total Subscribers, Total Videos has negative and significant effect to Total Subscribers, and Total Views has negative and significant effect to Total Subscribers of Vietnam and Thailand VTuber YouTube channels
Co-Authors Abdul Wahab Ahmad Ridani Amir, Jafar Arifin, Nofri Yudi Ayunda Rahmawati, Dayyinah Basuki Haryono Dahlan Abdullah Djllong, Andi Fitriani Hartono, Natalia Rumanti Hery Margono Judijanto, Loso Kurdi, Musyarrafah Sulaiman Lusiana, Cindy Mahdi Mahdi, Mahdi Maulidiyah, Nabilla Ryca Muharam, Suhari Muthmainah, Hanifah Nurul Nur Alami, Fathoni Nur, Meilani Nurhasanah, Dian Tiara PAHAR KURNIADI, PAHAR Purnamasari, Etika Rahmawati, Dayyinah Ayunda Ryca Maulidiyah, Nabilla Sadiq, Jafar Siti Nur Azizah, Siti Windriasih, Yeni Yance Manoppo