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The Role of Management Information System Innovation as a Catalyst to Enhance Profitability in the Contemporary Digital Business Era Muhamad Malik Mutoffar; Achirsyah Bahar; Fahrina Mustafa
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v13i1.13510

Abstract

Digital business has become a phenomenon dominating the global market, influencing various industries, and changing the way companies operate and interact with customers. This research aims to examine the crucial role of innovation in MIS as a catalyst for enhancing profitability in digital businesses. The research method employed is a qualitative literature review conducted by gathering data from Google Scholar within the timeframe of 2003 to 2024. The study findings indicate that innovation in management information systems (MIS) plays a vital role in enhancing profitability in digital businesses in the contemporary era. Through the implementation of advanced information technology, businesses can create added value, improve operational efficiency, and respond to market changes more quickly. Innovation in MIS also enables the development of new business models, enhances customer experiences, and creates a more sustainable business environment.
Role of ChatGPT as an Innovative Tool for Data Analysis and Market Trend Prediction in Business Information Systems Muhamad Malik Mutoffar; Sri Kuswayati; Tarsinah Sumarni; Rimba Krisnha Sukma Dewi; Erni Nurjanah
Jurnal Minfo Polgan Vol. 13 No. 1 (2024): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The advancement of information and communication technology has fundamentally transformed the business landscape. Businesses are increasingly reliant on data to make effective, market-oriented decisions. Within the context of business information systems, ChatGPT can be utilized as an innovative tool to optimize data analysis processes, provide deeper market insights, and even make predictions about future trends. The aim of this research is to explore and test the potential of ChatGPT as an innovative tool in analyzing data and predicting market trends within the context of business information systems. This research employs a literature review approach with a qualitative methodology and descriptive analysis. Data were obtained from Google Scholar for the period of 2003-2024. The study results indicate that in an era where data has become the most valuable asset for companies, the ability to analyze and understand data effectively is key to success. In this context, the role of ChatGPT as an innovative tool for data analysis and market trend prediction in business information systems becomes highly significant. ChatGPT possesses the capability to comprehend and process human language with a high level of complexity, thus enabling it to harness data in various beneficial ways for companies.