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All Journal Socia : Jurnal Ilmu-Ilmu Sosial INFORMASI Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Komunikator Jurnal Abdimas Madani dan Lestari (JAMALI) Journal of Tourism and Creativity International Journal of Communication and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi MEDIAKOM : Jurnal Ilmu Komunikasi
Febriansyah Kulau
Universitas Al-Azhar Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Counter-discourse: Membincang gerakan Deinfluencing di tiktok menggunakan kacamata aktivisme digital Kulau, Febriansyah; Zarkasi, Irwa Rochimah
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.26559

Abstract

Penelitian ini menganalisis gerakan deinfluencing di media sosial TikTok di Indonesia sebagai sebuah bentuk counter wacana terhadap budaya konsumerisme digital. Tujuan penelitian adalah untuk mengidentifikasi dan memetakan kecenderungan naratif yang berkembang dalam gerakan tersebut. Metode yang digunakan adalah observasi digital dengan pendekatan analisis tematik terhadap konten deinfluencing. Hasil penelitian mengungkapkan bahwa gerakan deinfluensing bukanlah fenomena yang counter wacana saja, melainkan dapat dibedah kedalam tiga tema besar. Pertama, resistance, yang merepresentasikan perlawanan otentik melalui dekonstruksi narasi konsumerisme. Kedua, consumerist reappropriation, yaitu kooptasi kritik menjadi strategi pemasaran baru untuk produk alternatif. Ketiga, trend-surfing, dimana wacana deinfluensing dimanfaatkan semata untuk meningkatkan visibilitas dan membangun personal brand. Temuan ini menyimpulkan bahwa deinfluensing di Indonesia merupakan medan pertarungan wacana yang kompleks, yang menampilkan dialektika terus-menerus antara aktivisme otentik dan komodifikasi dalam ekosistem platform digital.
Digital Sociopreneur untuk Pemberdayaan Masyarakat melalui Inovasi Komunikasi Pemasaran Digital di Kampung Cibayawak, Desa Pagelaran, Banten: Indonesia Arianti, Gusmia; Zarkasi, Irwa Rochimah; Kulau, Febriansyah; Sunarmo; Haroni, Nanang; Hanafi, Des
Jurnal Abdimas Madani dan Lestari (JAMALI) Volume 08, Issue 1, Maret 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/jamali.vol8.iss1.art14

Abstract

Digital transformation has opened up new opportunities for Micro, Small, and Medium Enterprises (MSMEs) to expand their markets; however, limited digital literacy remains a major obstacle in many communities, including Cibayawak Hamlet, Pagelaran Village, Banten. This community service program is designed with the spirit of digital sociopreneurship by optimizing digital technology to create social value while empowering the local economy. Through the active involvement of young people, students, and lecturers, this program not only transfers technical skills but also fosters social awareness to help MSMEs advance in digital marketing. The focus of the activity is training in producing creative short video content for TikTok and improving product packaging design. Content quality evaluation was carried out using a 12-indicator validation sheet (scale 1–5) on seven videos created by participants. The results showed that ethical and legal compliance and audio/image quality were key strengths, while titles and captions, editing and transitions, and message sharpening still needed to be strengthened. This program emphasizes the role of young people as agents of digital change capable of bridging the technology gap at the community level. Practical recommendations such as storyboarding, keyword-based caption writing, and lightweight editing templates are offered as step-by-step solutions to help MSMEs produce content relevant to social media trends. With a digital sociopreneurial approach, this program not only enhances marketing skills but also builds a collaborative ecosystem between academics, young people, and local businesses for digital-based economic independence.
Co-Authors Aini, Syarifah Nur Aini, Syarifah Nur Awanis Akalili Az- Zuhaida Benni Setiawan Bintan Auliya Qurrota A'yun Chatia Hastasari Cut Meutia Karolina Dyna Herlina Suwarto Eugenius Damar Pradipta Firly Annisa Gusmia Arianti Hanafi, Des Haroni, Nanang Ilham Hilal Ramadhan Intana, Lila Ryan Priatama Sukirno, Zakaria Lantang Sukirno Sunarmo Syarifah Nur Aini Zarkasi, Irwa Rochimah