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All Journal Socia : Jurnal Ilmu-Ilmu Sosial INFORMASI Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Komunikator Jurnal Abdimas Madani dan Lestari (JAMALI) Journal of Tourism and Creativity International Journal of Communication and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Lektur, Jurnal Ilmu Komunikasi MEDIAKOM : Jurnal Ilmu Komunikasi
Febriansyah Kulau
Universitas Al-Azhar Indonesia
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Counter-discourse: Membincang gerakan Deinfluencing di tiktok menggunakan kacamata aktivisme digital Febriansyah Kulau; Irwa Rochimah Zarkasi
Lektur: Jurnal Ilmu Komunikasi Vol 8, No 4 (2025): Lektur: Jurnal Ilmu Komunikasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/lektur.v8i4.26559

Abstract

Penelitian ini menganalisis gerakan deinfluencing di media sosial TikTok di Indonesia sebagai sebuah bentuk counter wacana terhadap budaya konsumerisme digital. Tujuan penelitian adalah untuk mengidentifikasi dan memetakan kecenderungan naratif yang berkembang dalam gerakan tersebut. Metode yang digunakan adalah observasi digital dengan pendekatan analisis tematik terhadap konten deinfluencing. Hasil penelitian mengungkapkan bahwa gerakan deinfluensing bukanlah fenomena yang counter wacana saja, melainkan dapat dibedah kedalam tiga tema besar. Pertama, resistance, yang merepresentasikan perlawanan otentik melalui dekonstruksi narasi konsumerisme. Kedua, consumerist reappropriation, yaitu kooptasi kritik menjadi strategi pemasaran baru untuk produk alternatif. Ketiga, trend-surfing, dimana wacana deinfluensing dimanfaatkan semata untuk meningkatkan visibilitas dan membangun personal brand. Temuan ini menyimpulkan bahwa deinfluensing di Indonesia merupakan medan pertarungan wacana yang kompleks, yang menampilkan dialektika terus-menerus antara aktivisme otentik dan komodifikasi dalam ekosistem platform digital.
TRANSFORMASI IDENTITAS VIRTUAL PRA DAN PASCA PERCERAIAN: ANALISIS KONTEN INSTAGRAM MICROCELEBRITY Febriansyah Kulau; Awanis Akalili
MEDIAKOM Vol. 6 No. 01 (2022): Mediakom, September 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mdk.v6i01.1068

Abstract

Identity is a reflection of the reality of oneself. This reflection can be represented in the real world or the cyber world. But in cyberculture, the debate about real and virtual reality is a separate discourse. So that the identity represented in the cyber world is often referred to as a virtual identity. With the cyber world, identity is easy to transform, depending on the interests of the owner of the identity. This article will try to discuss the virtual identity transformation carried out by microcelebrity. The transformation is marked by the momentum of the divorce from the microcelebrity. Using qualitative content analysis, this article analyzes the uploads of two microcelebrity, namely Rachel Venya and Vicky Alaydrus on her Instagram. The findings of this article show that both Rachel Venya and Vicky Alaydrus experienced a virtual identity transformation after the divorce. But it was found that in this transformation, Vicky Alaydrus placed himself more as part of the microcelebrity than Rachel Venya. In the first few posts, Rachel Venya put herself as an individual without any soft selling that followed the reveal of her new virtual identity as a microcelebrity.
Co-Authors Awanis Akalili Az- Zuhaida Benni Setiawan Bintan Auliya Qurrota A'yun Chatia Hastasari Cut Meutia Karolina Dyna Herlina Suwarto Eugenius Damar Pradipta Firly Annisa Gusmia Arianti Hanafi, Des Haroni, Nanang Ilham Hilal Ramadhan Intana, Lila Ryan Priatama Sukirno, Zakaria Lantang Sukirno Sunarmo Syarifah Nur Aini Syarifah Nur Aini Zarkasi, Irwa Rochimah