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All Journal Jurnal Mantik Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) JOEL: Journal of Educational and Language Research International Conference on Health Science, Green Economics, Educational Review and Technology (IHERT) Jurnal Penelitian Pendidikan Indonesia Management and Business Progress
Cahyadi, Lukieto
Sekolah Tinggi Ilmu Ekonomi Bina Karya
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Other

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Pengaruh Labelisasi Halal, Harga, dan Kualitas Produk Terhadap Keputusan Pembelian Tteoboki: Studi Kasus Pada Konsumen Kims Tapokki Anti, Risti; Siahaan, Rumiris; Cahyadi, Lukieto; Napitu, Resna
Management And Business Progress Vol. 4 No. 1 (2025): Management and Business Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v4i1.231

Abstract

This study aims to determine the Effect of Halal Labeling, Price and Product Quality on Tteokbokki Purchase Decisions (Case Study on Consumers of Kims Tapokki). This type of research is a quantitative method approach, sampling technique using accidental sampling technique and data collection by distributing questionnaires to 96 respondents Kims Tapokki. While the method of data analysis using multiple linear regression analysis.From the results of this test, it can be concluded that based on the results of the analysis of hypothesis 1, it can be seen that tcount (2.181) > ttable (1.985), as well as the significance value of 0.032<0.05, it can be concluded that the first hypothesis is accepted, meaning Halal Labeling (X1 ) affects the Purchase Decision (Y), hypothesis 2 can be seen that tcount (3.837) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the second hypothesis is accepted, meaning that the price (X2) affects the Purchase Decision. (Y), hypothesis 3 can be seen that tcount (8.455) > ttable (1.985), and the significance value is 0.000 <0.05, it can be concluded that the third hypothesis is accepted, meaning that Product Quality (X3) has an effect on Purchase Decision (Y), and hypothesis 4 it can be seen that Fcount (82.434) > Ftable (2.70), and a significance value of 0.000 <0.05, it can be concluded that the fourth hypothesis is accepted, meaning Labelis Halal ation (X1), Price (X2), and Product Quality (X3) have a joint (simultaneous) effect on Purchase Decision (Y).
THE TECH STOCKS' PARADOX: UNRAVELING THE UNEXPECTED DECLINE AMID INDONESIA'S DIGITAL ECONOMY BOOM Syahputra, Andry; Gunawan, Didik; Cahyadi, Lukieto
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 7 (2025): JUNE
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i7.763

Abstract

This study aims to analyze the influence of digital economy growth, macroeconomic factors, and stock liquidity on the stock prices of Indonesia’s technology sector during the period of January 2021 to December 2024. Employing a quantitative approach, this research utilizes the Structural Equation Modeling-Partial Least Squares (SEM-PLS) method processed through the SmartPLS software. The study relies on secondary monthly data, including digital indicators such as private funding value and internet user growth, macroeconomic indicators such as interest rates and exchange rates, and liquidity indicators such as trading volume and frequency. The results indicate that digital economy growth has a positive and significant effect on technology sector stock prices, while macroeconomic factors show a negative and significant impact. Meanwhile, stock liquidity does not exhibit a significant effect. These findings offer new insights into the dynamics of technology stocks in Indonesia, which do not always align with digital development, and highlight the critical role of macroeconomic conditions in investment decision-making. This research is expected to contribute to the development of digital financial strategies in the national context. Keywords: Digital Economy, Macroeconomics, SEM-PLS, Stock Liquidity, Stock Price
PENGUATAN MANAJEMEN UMKM DI DESA PAYA LOMBANG KEC. TEBING TINGGI KAB. SERDANG BEDAGAI Dian Purnama Sari; Dara Mustika Saragih; Sri Suci Novianti; Dea Novita Sari; Anita Zahra; Bagus Prayogi; Mangasi Sinurat; Lukieto Cahyadi; Bobby Hartanto; Aisyah Siregar
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40418

Abstract

Penguatan manajemen UMKM memerlukan penerapan berbagai strategi yang dirancang untuk meningkatkan efisiensi operasional, daya saing, dan keberlanjutan. Salah satu strategi yang krusial adalah pengembangan sumber daya manusia. Melalui pelatihan dan pendidikan yang berkelanjutan, pemilik UMKM dapat memperoleh keterampilan dan pengetahuan yang diperlukan untuk mengelola UMKM dengan lebih efektif. Pelatihan meliputi manajemen keuangan, pemasaran, manajemen rantai pasokan, serta penggunaan teknologi digital. Peningkatan kapasitas manajerial ini akan membantu UMKM dalam membuat keputusan yang lebih baik dan strategis.
SOSIALISASI PEMBUATAN BANK SAMPAH DAN BAHAYA NARKOBA PADA MASYARAKAT DI KELURAHAN PERSIAKAN KECAMATAN PADANG HULU KOTA TEBING TINGGI Musparina Musparina; M. Dian Wijaya; Abdella Putri; Bayu Eka Prawira; Dwi Aqil Andryan; Ayunda Syahfitri; Aisyah Siregar; Lukieto Cahyadi; Rusmewahni Rusmewahni; Indra Welly Arifin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 (2024): Vol. 5 No. 6 Tahun 2024
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v5i6.40419

Abstract

Narkoba merupakan tantangan serius  dimasyarakat terutama bagi generasi muda di Indonesia. Kurangnya pengetahuan akan obat-obatan berbahaya ini dan dampaknya yang serius baik dari segi kesehatan dan ancaman hukuman yang diterima. Artikel ini membahas mengenai kegiatan yang dialkukan oleh mahasiswa dalam membantu mencegah dan menanggulangi bahaya narkoba melalui sosialisasi dan aksi yang dilakukan bersama Badan Narkotika Nasional (BNN). Dengan mengorganisir sosialisasi dan aksi bersama BNN, mahasiswa dapat meningkatkan kesadaran masyarakat terhadap dampak buruk narkoba, serta memberikan informasi tentang pencegahan dan rehabilitasi. Selain itu mahasiswa juga melakukan tambahan kegiatan yakni sosialisasi pengelolaan Bank Sampah dalam membantu menyelamatkan kerusakan lingkungan. Harapan dari kegiatan PKM ini adalah menumbuhkan Kesadaran sosial bagi masyarakat mengenai bahaya narkoba dan mampu mengelola Bank Sampah menjadi kegiatan yang dapat menambah pendapatan terutama bagi kelompok ibu rumah Tangga di  khususnya di kelurahan Persiakan Kecamatan Padang Hulu, Kota Tebing Tinggi.
The Pengaruh E-WOM dan Kualitas Produk dalam Membentuk Citra Merek dan Keputusan Pembelian: Implikasi Bagi Daya Saing Produk Vantela di Ekonomi Digital Annissa Azzahra; Rizky Ananda; Markahasa Timbul; Lukieto Cahyadi
Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien) Vol. 6 No. 01 (2026): Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (Jasmien)
Publisher : Cattleya Darmaya Fortuna

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54209/jasmien.v6i01.2397

Abstract

Penelitialn ini bertuljulaln ulntulk mengalnallisis pengalrulh Electronic Word of Moulth (E-WOM) daln kulallitals produlk terhaldalp citral merek sertal kepultulsaln pembelialn produlk Valntelal paldal plaltform Shopee. Selalin itul, penelitialn ini julgal mengulji peraln citral merek sebalgali valrialbel medialsi dallalm hulbulngaln alntalral E-WOM daln kulallitals produlk terhaldalp kepultulsaln pembelialn. Penelitialn menggulnalkaln pendekaltaln kulalntitaltif dengaln metode explalnaltory resealrch. Daltal diperoleh melalluli penyebalraln kulesioner kepaldal 96 responden yalng pernalh membeli sepaltul Valntelal di Shopee daln dialnallisis menggulnalkaln Strulctulrall Equlaltion Modeling–Palrtiall Lealst Squlalres (SEM-PLS) dengaln balntulaln softwalre SmalrtPLS. Halsil penelitialn menulnjulkkaln balhwal E-WOM daln kulallitals produlk berpengalrulh positif daln signifikaln terhaldalp citral merek sertal kepultulsaln pembelialn. Citral merek julgal terbulkti berpengalrulh positif daln signifikaln terhaldalp kepultulsaln pembelialn. Halsil penguljialn medialsi menulnjulkkaln balhwal citral merek tidalk malmpul memedialsi pengalrulh E-WOM terhaldalp kepultulsaln pembelialn, nalmuln malmpul memedialsi pengalrulh kulallitals produlk terhaldalp kepultulsaln pembelialn. Temulaln penelitialn menulnjulkkaln balhwal kulallitals produlk menjaldi falktor yalng palling dominaln dallalm membentulk citral merek daln meningkaltkaln kepultulsaln pembelialn konsulmen. Penelitialn ini memberikaln implikalsi balhwal peningkaltaln kulallitals produlk sertal pengelolalaln komulnikalsi digitall yalng efektif melalluli E-WOM dalpalt menjaldi straltegi penting dallalm memperkulalt dalyal saling produlk lokall di eral ekonomi digitall.
Co-Authors Abdella Putri Aisyah Siregar Ananda, Putri Andini Anita Rizki Anita Zahra Annissa Azzahra Anti, Risti Ayunda Syahfitri Bagus Prayogi Bayu Eka Prawira Bobby Hartanto Cahyadi, Willy Dara Mustika Saragih Dea Novita Sari Dewi, Ririn Fitria Dian Purnama Sari Dwi Aqil Andryan Gunawan, Didik Indra Welly Arifin M. Dian Wijaya Mangasi Sinurat Markahasa Timbul Musparina Musparina Nurdini, Yuni Resna Napitu Rizky Ananda Rusmewahni Rusmewahni Siahaan, Rumiris Siregar, Aisyah Situmorang, Anderson Hasiholan Sri Suci Novianti Syahputra, Andry