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All Journal Journal of Urban Society´s Arts Journal of Visual Art and Design ANDHARUPA PRofesi Humas Brikolase : Jurnal Kajian Teori, Praktik dan Wacana Seni Budaya Rupa Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Gelar : Jurnal Seni Budaya Journal of Pragmatics Research Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Indonesian Journal of Community Services Narada : Jurnal Desain dan Seni Mavis : Jurnal Desain Komunikasi Visual Journal of Linguistics, Culture and Communication
Yudhanto, Sigied Himawan
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Religion Arts Humanities Automotive Engineering Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Public Health Social Sciences Other

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Journal : Journal of Visual Art and Design

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Multimodal Discourse Analysis of Studio Ghibli Movie Posters: (Study of Studio Ghibli Movie Posters 1984-2023) Yudhanto, Sigied Himawan
Journal of Visual Art and Design Vol. 16 No. 2 (2024): Journal of Visual Art and Design
Publisher : ITB Journal Publisher, DRPM ITB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/j.vad.2024.16.2.6

Abstract

Ghibli Studio's animated film posters are visually beautiful, with a unique, alluring art style that reflects the story's essence. The images of the posters are eye-catching and portray nuances and emotions that have become very iconic in the world of animation. This research method used Fairclough's critical discourse analysis model and Kress and van Leeuwen's visual grammar in the context of visual semiotics to find the meaning behind the posters of Studio Ghibli animated films. The research method used was multimodal discourse analysis combined with a descriptive qualitative approach and quantitative narratives. The purpose of this study was to identify the use of a specific visual language in Studio Ghibli film posters, employing the visual grammar framework of three metafunctions in semiotics as an explorative tool to find out how these elements can strengthen visual messages and themes within the multimodal discourse analysis framework. The contribution of this research is the examination of the visual and textual aspects of film poster media to increase public awareness of the importance of discourse analysis in interdisciplinary science, namely the combination of visual communication design and systemic functional linguistics (SFL).
Co-Authors Aji, Restu Ismoyo Ariesa Pandanwangi Artanto, Aphief Tri Broto, Ibnu Kuncoro Faizal Risdianto Hermansyah Muttaqin, Hermansyah Jauhari Jauhari, Jauhari Marutama, I Gusti Ngurah Tri Nidyah Widyamurti Prayoga, Dedy Eka Timbul Setyawan, Alfan sigit purnomo adi Sutejo, Aris Timbul Prayoga, Dedy Eka Widyamurti, Nidyah