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All Journal Jurnal ASPIKOM Jurnal Pengabdian Masyarakat AbdiMas International Journal of Community Service Learning Polinter Communicare : Journal of Communication Studies Avant Garde International Journal of Environmental, Sustainability, and Social Science Jurnal Dakwah dan Komunikasi Journal of Social Research ASPIRATION Journal Jurnal Locus Penelitian dan Pengabdian Scriptura: Jurnal Ilmiah Komunikasi LEBAH Jurnal Indonesia Sosial Teknologi Komunikologi: Jurnal Ilmiah Ilmu Komunikasi PKM Maju UDA Abdimas Mandalika Jurnal Multidisiplin Indonesia Journal of Communication and Public Relations (JCPR)
Febriani, Erna
Universitas Esa Unggul, Indonesia
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Adaptive and Innovative Behavior of Public Relations Officers During the COVID-19 Crisis: Formulating the 5C Model Dani Vardiansyah; Santi Delliana; Lidya Wati Evelina; Erna Febriani
Scriptura Vol. 15 No. 2 (2025): DECEMBER 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/scriptura.15.2.%p

Abstract

The Covid-19 pandemic disrupted the operational stability of businesses across sectors, forcing Public Relations Officers (PROs) to adapt and innovate rapidly to sustain organizational resilience. This study investigates PRO behavior within organizations ranging from micro, small, and medium enterprises (MSMEs) to national-level institutions, focusing on how communication practitioners navigated crisis-induced uncertainty. Informants were purposively selected PROs who directly managed organizational communication during the pandemic, and data were gathered through in-depth interviews conducted between 2021 and 2022. The urgency of this study lies in the limited empirical documentation of PRO behavioral patterns across organizational scales during COVID-19, despite the pandemic serving as a stress test for crisis communication capacity. Using a postpositivist paradigm and qualitative case study approach, this research employed the Kübler-Ross Change Curve as an analytical indicator to map adaptive and innovative responses. Findings reveal seven behavioral phases: shock, denial, frustration, depression, experiment, innovation decision, and integration; supported by five strategic endeavors: alignment building, communication enhancement, motivation ignition, capability development, and knowledge sharing. The study offers conceptual novelty through the proposed 5C Formula for Adaptation and Innovation, in which changing the paradigm and creating new habits represent adaptive stages. At the same time, creative approaches, channel optimization, and collaborative agreements constitute the innovation stages. This formula contributes an integrative framework for understanding PRO crisis behavior and offers practical guidance for future organizational communication strategies in prolonged disruptive conditions.
Media Relations Strategy of the Directorate General of PSDKP in Responding to Negative Media Coverage: A Case Study of the Vessel Monitoring System (VMS) Wayan Putra Irawan; Erna Febriani
Journal of Social Research Vol. 5 No. 10 (2026): Journal of Social Research
Publisher : International Journal Labs (AHU-0028405-AH.01.14 Tahun 2022)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55324/josr.v5i10.3445

Abstract

The Directorate General of Marine and Fisheries Resources Surveillance (Direktorat Jenderal Pengawasan Sumber Daya Kelautan dan Perikanan [PSDKP]) implements the Vessel Monitoring System (VMS) policy to monitor fishing vessel movements in real time and prevent illegal fishing activities. However, the implementation of this policy has frequently received negative media coverage, ranging from technical issues to complaints from fishing industry stakeholders, potentially affecting public trust in the institution’s credibility. This study aims to examine the media relations strategy of the Directorate General of PSDKP in responding to negative media coverage related to the Vessel Monitoring System (VMS) policy. The study employed a descriptive qualitative approach using a case study method. Data were collected through interviews, observations, and documentation. Based on the Excellence Theory perspective, the findings indicate that the Directorate General of PSDKP implemented a media relations strategy through relationship management, strategy development, and network building. In addition, to support its media relations strategy, the Directorate General of PSDKP utilized an owned-media publication strategy through infographic content published on the organization’s official website. However, in its implementation, the organization needs to develop more targeted activities to strengthen media engagement and stakeholder involvement.
Strategi Komunikasi Kang Nong Kota Tangerang dalam Melestarikan Tari Nandak Kang Nong Melalui Lomba Tari Nandak Kota Tangerang (Studi Kasus pada Lomba Tari Nandak Kang Nong Kota Tangerang) M Bakastihaga Pramadhan; Erna Febriani
Jurnal Multidisiplin Indonesia Vol. 5 No. 9 (2026): Jurnal Multidisiplin Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jmi.v5i9.2963

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi Kang Nong Kota Tangerang dalam melestarikan Tari Nandak Kang Nong melalui Lomba Tari Nandak Kang Nong Kota Tangerang. Tari Nandak Kang Nong merupakan salah satu kesenian yang memiliki keterkaitan dengan Kang Nong dan menjadi bagian dari identitas budaya Kota Tangerang. Di tengah perubahan minat masyarakat dan perkembangan media digital, pelestarian tari tradisional memerlukan strategi komunikasi yang tidak hanya mempertahankan keberadaan tarian, tetapi juga memperluas pengenalan dan keterlibatan publik. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh melalui wawancara, observasi, dan dokumentasi dari pihak yang terlibat dalam promosi pariwisata, Kang Nong, serta masyarakat. Excellence Theory ditempatkan sebagai grand theory untuk melihat fungsi komunikasi dalam membangun hubungan antara organisasi/program dengan publik. Model PENCILS digunakan sebagai middle-range theory untuk menganalisis aktivitas komunikasi melalui Publications, Events, News, Community Involvement, Identity Media, Lobbying and Negotiation, serta Social Responsibility. Konsep pelestarian budaya digunakan sebagai applied theory/konsep pendukung untuk melihat penerapan strategi komunikasi dalam menjaga keberlanjutan Tari Nandak Kang Nong. Hasil penelitian menunjukkan bahwa Lomba Tari Nandak Kang Nong menjadi ruang komunikasi budaya yang mempertemukan Kang Nong, Tari Nandak Kang Nong, dan masyarakat secara langsung, kemudian diperkuat melalui publikasi digital dan keterlibatan berbagai pihak. Faktor pendukung meliputi keterkaitan historis Tari Nandak Kang Nong dengan Kang Nong, dukungan Dinas Kebudayaan dan Pariwisata, keberadaan lomba sebagai ruang interaksi publik, antusiasme masyarakat, serta pemanfaatan media digital dan influencer. Faktor penghambat meliputi perubahan pola konsumsi informasi, persaingan dengan budaya populer, keterbatasan jangkauan kegiatan tatap muka, dan luasnya sasaran komunikasi.
Co-Authors Alfira, Alyannida Aloysius Liliweri Andrariladchi, Herdi Arifin Saleh Harahap Aurora Amira Ballian Siregar Cahyaningrum, Dian Erisa Nurmala Dani Vardiansyah Diani, Septi Bela DR. CATUR MSI SURATNOAJI Edy Budi Harjono, Edy Budi Eka Prihartono Erfiningsih, Erfiningsih Erick Pentury Fajarina, Fajarina Fotriyodi, Rivon Guntur Eko Saputro Handayani, Anita Dwi Harlinda Syofyan Hendrawan, Belinda Bilqiis HENI OKTAVIA Herdi Andrariladchi Hildan Muhladin Hong, Thao Ikbal Rachmat Junaidi Junaidi Lidya Wati Evelina Lisa, Yeslyn M Bakastihaga Pramadhan Makroen Sanjaya Mantika, Mariana Evi Maulana, Robik Nisa, Mahwar Alfan Nugroho, Ayub Aji Nur, Syurya Muhammad Nurhasanah Nurhasanah Nurhayati, Kristina Nurlinda, Bellina Dwi Nurmala Nurmala Oktafiani Oktafiani, Oktafiani Pradisti, Stefhanny Pratiwi, Sanita Prawira, Muhammad Saripudin Rahmadina, Syafira Fitria Ramli, Muh. Ruslan Riedho Dharmawan Ronda, Mirza Salman Salman Santi Delliana Sari, Maria Dinda Shellie Paola Chelsie Shellie Paola Chelsie Susanto, Ratnawati Tobing, Lidya Agatha Lumban Utami, Veronika Desi Ratna Wayan Putra Irawan Widya Risma Ilahi Widyawati, Windi Wijaya, Sophian Hadi Yolanda, Yona Dwi Yosheila, Yosheila