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All Journal International Journal of Economics, Business and Accounting Research (IJEBAR) Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Lentera Pengabdian Hut Publication Business and Management Servqual: Jurnal Ilmu Manajemen
Syamsuddinnor, Syamsuddinnor
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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The Influence of Prices and Products Customer Satisfaction Helmiyanur, Helmiyanur; Sampurnawati, Sampurnawati; Syamsuddinnor, Syamsuddinnor; Sucipto, Sucipto; Jahri, Muhammad; Meyandie Nasution, Muhammad Darwis
Hut Publication Business and Management Vol. 3 No. 3 (2024): Hut Publication Business and Management
Publisher : PT. Hanken Sukses Jaya

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Abstract

This research includes quantitative descriptive research. The aim is to determine the influence of price (X1) and product (X2) on consumer satisfaction (Y). Where the object of the research is the Acil Enor Canteen which is one of the School Canteens at SMA Negeri 13 Banjarmasin. The population is all students at SMA Negeri 13 Banjarmasin with a total of 713 people. Through the Slovin Formula, the sample size of this study was obtained for 88 students with an error rate of 10%. The data collection technique uses a questionnaire with the Likert Scale and the purposive sampling method. Meanwhile, the data analysis uses Multiple Linear Regression with the SPSS 26 tool. The results of this study show that Price has a significant effect on Consumer Satisfaction at the Acil Enor Canteen, by 37.75%. Products have a significant effect on Consumer Satisfaction at the Acil Enor Canteen by 63.23%. Then Price and Product have a significant effect together on Consumer Satisfaction at Acil Enor Canteen by 52,89%.
THE INFLUENCE OF WORK MOTIVATION, WORK DISCIPLINE, JOB SATISFACTION, AND WORK SPIRIT ON EMPLOYEE OF PERFORMANCE PT. ALFABIYA MITRA UTAMA BANJARMASIN Saifullah, Ahmad; Agustina, Titien; Syamsuddinnor, Syamsuddinnor; Jatmika, Dodik
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 3 No. 6 (2024): May
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v3i6.1974

Abstract

Employee performance is the core of human resource management. Employee performance is influenced by work motivation, work discipline, job satisfaction, and work spirit. Research into the influence of Work Motivation, Work Discipline, Job Satisfaction, and Work Spirit of PT Alfabiya Mitra Utama Banjarmasin employees needs to be carried out to determine their influence on employee performance. This research uses a quantitative approach with explanatory research. The research population consisted of 40 employees of PT Alfabiya Mitra Utama Banjarmasin. The sampling technique uses saturated or total samples. Data collection uses a questionnaire. The data analysis technique uses multiple linear regression analysis. The results of the research regression analysis show that the F table value in df 4 and df 32 in the F table is 0.12 with a significance of 0.000. The calculated F value reached 245.352. work motivation, work discipline, job satisfaction, and work spirit for the performance PT Alfabiya Mitra Utama Banjarmasin employees are simultaneously accepted because F count > F table and the significance is 0.000 <0.05. Work motivation influences employee performance because the significance is 0.019<0.05. Work discipline influences employee performance because the significance is 0.036<0.05. Job satisfaction influences employee performance because the significance is 0.033 <0.05. Job satisfaction influences performance because the significance is 0.000<0.05. Work motivation has a dominant influence on performance. So work motivation, work discipline, job satisfaction, and work spirit influence the performance of PT Alfabiya Mitra Utama Banjarmasin employees partially and simultaneously.
PENGARUH HARGA, KUALITAS PELAYANAN, DAN KELENGKAPAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Studi kasus pada Minimarket Berkah Mart (B-Mart) Banjarmasin) Putra Cahyo Islami, Dandy; Syamsuddinnor, Syamsuddinnor; Alfiannor, Alfiannor
Servqual: Jurnal Ilmu Manajemen 2025: Edisi Khusus
Publisher : CV. Anugerah Duta Perdana

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan kelengkapan produk terhadap keputusan pembelian konsumen pada Minimarket Berkah Mart (B-Mart) Banjarmasin. Jenis penelitian ini adalah kuantitatif dengan teknik pengumpulan data melalui observasi dan kuesioner kepada 99 responden. Analisis data dilakukan dengan regresi linier berganda, uji t, dan uji F. Hasil penelitian menunjukkan bahwa secara parsial harga, kualitas pelayanan, dan kelengkapan produk berpengaruh signifikan terhadap keputusan pembelian konsumen. Secara simultan, ketiga variabel tersebut juga berpengaruh signifikan terhadap keputusan pembelian konsumen. Temuan ini menegaskan pentingnya strategi harga yang kompetitif, peningkatan kualitas pelayanan, dan kelengkapan produk dalam meningkatkan keputusan pembelian konsumen.
ANALYSIS INFLUENCE MIX MARKETING, QUALITY SERVICES AND DIGITALIZATION TO SATISFACTION PATIENTS AT NIRWANA GENERAL HOSPITAL BANJARBARU Sari, Istiqamah Kiftiana; Agustina, Titien; Syamsuddinnor, Syamsuddinnor
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 3 (2025): IJEBAR: Vol. 9, Issue 3, September 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i3.18770

Abstract

This study aims to analyze the influence of the marketing mix, service quality, and digitalization on patient satisfaction at Nirwana General Hospital in Banjarbaru. This research is a quantitative study using descriptive analysis methods. The population was 37,490 outpatients. Using the Slovin formula, sample of 108 people. Data analysis technique using questionnaire with a Likert Scale. The data analysis technique uses multiple linear regression. Research results show that 1) Mix marketing influential significant to satisfaction patients at Nirwana Hospital Banjarbaru. 2) Quality service No influential significant to satisfaction patients at Nirwana Hospital Banjarbaru. 3) Digitalization No influential significant to satisfaction patients at Nirwana Hospital Banjarbaru. 4) Mixed marketing, quality services and digitalization in a way simultaneous influential significant to satisfaction patients at Nirwana Hospital Banjarbaru. Keywords: Marketing Innovation, Service Quality, Digitalization, Satisfaction Patient, Hospital
Co-Authors Alfiannor, Alfiannor Ansyari, Saleh Dodik Jatmika Domini, Zeclin Misericordias Erma Puzi Astuti.A Fatimah, Mita Helmiyanur, Helmiyanur Jahri, Muhammad Maurisa, Maurisa Muhammad Agus Muljanto Muhammad Darwis Meyandie Nasution Muhammad Riyan Putra Cahyo Islami, Dandy Putri, Amelia Priani Rasuma, Riski Rezti, Rezti Saifullah, Ahmad Sampurnawati Sampurnawati Sari, Istiqamah Kiftiana Sucipto Sucipto Titien Agustina Wahab, Abd