Article Per Year (5 Year)
p-Index From 2020 - 2025
1.945
P-Index
This Author published in this journals
All Journal Jurnal Ilmu dan Teknologi Kelautan Tropis Jurnal Riset Veteriner Indonesia (Journal of The Indonesian Veterinary Research) Jurnal Samudra Ekonomi dan Bisnis Instal : Jurnal Komputer TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Pengabdian kepada Masyarakat Indonesia (JPKMI) Journal Indonesia Law and Policy Review (JILPR) International Journal of Integrated Science and Technology Management Analysis Journal Journal of Sharia Business Management Issues in Mathematics Educations (IMED)
Aswin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Veterinary Other

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat

 1 
Pelatihan Penggunaan Media Sosial Pada UMKM Nila Banjar Indah Mailita; Idiannor Mahyudin; Emmy Sri Mahreda; Emmy Lilimantik; Tri Dekayanti; Ulfah Riani, Maria; Aswin
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 5 No. 3 (2025): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat (September)
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v5i3.6231

Abstract

The Nila Banjar Indah MSME has so far relied solely on conventional marketing, such as bazaars run by relevant agencies, to market its products, even though several of its competitors have embraced digital marketing. To compete, this MSME needs to develop digital marketing efforts, particularly on social media. Digital training was conducted as an effort to increase the marketing capacity of MSMEs in Nila Banjar Indah through the utilization of digital technology. During the activity, participants were given a basic understanding of the importance of digital marketing in the modern economic era, as well as practical training on the use of social media, marketplaces, and other digital tools to market processed tilapia products effectively. The extension activities consisted of 4 sessions, namely a pre-test, provision of materials and training, discussions, and a post-test. Before the extension activities were carried out, a pre-test was conducted with a pre-test calculation result of 31% and after the activities were carried out, a post-test was carried out with a calculation result of 69% which indicated that initially some participants did not know much about digital marketing. However, after the extension activities were carried out, several digital marketing tools were created in its implementation through FB, Instagram, and Tik Tok to expand the market. It is hoped that the creation of social media as a digital marketing tool will gradually increase the profits of the Nila Banjar Indah MSME by expanding its market share, which has previously relied solely on existing customers. This digital marketing strategy will help it compete with similar MSMEs and larger companies operating in the same area as the Nila Banjar Indah MSME.
Co-Authors Abdul Malik Ade Riastuti Adhawati, Sri Suro Afrita, Indra Al Jupri Ario Damar Cangara, Arie Syahruni Djadir Emmy Lilimantik Emmy Sri Mahreda Gatot Yulianto Idiannor Mahyudin Irnin Miladdyan Airyq Isnaini Jamilah, Nur Jumatriatikah Hadrawi Kamaruddin Kamaruddin Khairunnisa Kurniawan, Fahmi Mailita Maria Ulfah Riani, Maria Masir, Ummul Ma’arif, Syamsul Meilani Intan Pertiwi Nurdiyah Kurniati Putri Armania Rusli Sitti Fakhriyyah, Sitti Suhendro Syafruddin Ritonga Tri Dekayanti Utami, Nadya Syifa Woro Anglia Banda Sutomo