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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS Journal of Economics, Business, & Accountancy Ventura JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Primanomics : Jurnal Ekonomi & Bisnis J-MAS (Jurnal Manajemen dan Sains) EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Abdi Ilmu eCo-Buss Jurnal Akuntansi Barelang JURNAL ILMIAH KOHESI Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science Jurnal Abdimas Bina Bangsa Jurnal Ekonomi Jurnal Ekonomi dan Manajemen Indonesia eCo-Fin Jurnal Puan Indonesia JUPADAI : Jurnal Pengabdian Kepada Masyarakat JURSIMA Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah SCIENTIA JOURNAL : Jurnal Ilmiah Mahasiswa
Nora Pitri Nainggolan
UNIVERSITAS PUTERA BATAM
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Journal : Jurnal Ilmiah Ekonomi Manajemen : Jurnal Ilmiah Multi Science

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PENGARUH KUALITAS PELAYANAN DAN KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN PADA PT ANEKA TATA NIAGA Hermanto Hermanto; Nora Pitri Nainggolan
Jurnal Ilmiah Ekonomi Manajemen: Jurnal Ilmiah Multi Science Vol 11, No 01 (2020): Jurnal Ilmiah Ekonomi Manajemen
Publisher : Universitas Muhammadiyah Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52657/jiem.v11i01.1193

Abstract

The purpose of this study was to determine the effect of service quality and product quality on customer satisfaction at PT Aneka Tata Niaga using slovin sampling technique with a margin of error of 5% of 155 customers so as to produce 112 respondents who are customers at PT Aneka Tata Niaga. Data collection methods are questionnaires. Data quality test in this study uses the validity and reliability test, the classic assumption test and the influence test in this study using multiple linear regression analysis and coefficient of determination analysis (R2), while the hypothesis testing in this study uses (t test) and (F test ) by using SPSS version 23 software program. the results show that service quality has a partially significant effect on customer satisfaction and product quality has a partially significant effect on customer satisfaction, and service quality and product quality together have a significant simultaneous effect on customer satisfaction at PT Various Commerce. Keywords: Service Quality, Product Quality, Customer Satisfaction
Co-Authors Angelyn Angelyn Anita Wahyuni Atika Yusniari Aulia Francisca Febrianti Benny Benny Djoko Soelistya EDUARDO SINAGA elvi rahmi elvi Eric Eric Erni Yanti Natalia Fadhilla Rizqa Febi Pangain Tua Siregar Febriana Valentin Manalu Femendy, Femendy Gunartik Gunartik Hermanto Hermanto Heryenzus Heryenzus Heryenzus Heryenzus, Heryenzus Intan Utna Sari Intan Utna Sari Intan Utnasari Jenifer Jontro Simanjuntak Leli Sumanti Lubis MEGA SIFTI MINARTI Meta Hariska Tanjung Monica Putri Mortigor Afrizal Purba Muhammad Anano Nur Aisyah Nur Hanna Amran Otinia Zega Purba, Tiurniari Reny Wilija Sihite Retno Purwani Setyaningrum Suhardi Suhardi Tiurniari Purba TIURNIARI PURBA Vargo Christian L. Tobing Veronika Veronika Yoga, Yoga Syahputra Zesvin Zesvin