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All Journal Jurnal Manajemen dan Organisasi JURNAL KIMIA SAINS DAN APLIKASI Fokus Bisnis IQTISHADIA Jurnal Mirai Management Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JMD: Jurnal Riset Manajemen & Bisnis Dewantara Accounting and Management Journal International Journal of Economics Development Research (IJEDR) Ilomata International Journal of Management Jurnal Ilmiah Manajemen Kesatuan Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi (JIMMBA) Jurnal Pengabdian kepada Masyarakat Nusantara Iqtishadia: Jurnal Kajian Ekonomi dan Bisnis Islam Ilomata International Journal of Management Jurnal Pengabdian Masyarakat Indonesia Jurnal Ekonomi dan Teknik Informatika Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan JCSE: Journal of Community Service and Empowerment al Kimiya : Jurnal Ilmu Kimia dan Terapan
Anton Prasetyo
Universitas Putra Bangsa
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Public Health Social Sciences Other

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Journal : Jurnal Ekonomi dan Teknik Informatika

 1 
EFEKTIVITAS PROMOSI MELALUI MEDIA SOSIAL PADA UMKM DI KABUPATEN KEBUMEN Miftahul Huda; Anton Prasetyo
JURNAL EKONOMI DAN TEKNIK INFORMATIKA Vol 8 No 1 (2020): JURNAL EKONOMI DAN TEKNIK INFORMATIKA VOL. 8 NO. 1 FEBRUARI 2020
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (649.098 KB) | DOI: 10.37601/jneti.v8i1.126

Abstract

Micro small and Medium Enterprises (MSMEs) are a sector that is very influential on the development of the Indonesian economy. The development of information technology makes it easier for MSMEs to market their products, one of which is through social media. Promotion effectiveness is measured by the AIDA concept (Attention, Interest, Desire, Action). This study aims to: 1) determine the effectiveness of promotions by using the AIDA method on consumer buying interest. 2) find out the most dominant variable influencing the increase in consumer buying interest. The sample in this study were 100 account holders who were active and followed a minimum of 1 MSME account in Kebumen Regency. The method of data analysis uses multiple regression analysis. The results of the study concluded that the effectiveness of promotion through social media on MSMEs in the District was included in the good category. This is evidenced by interest, desire, action variables that have a significant effect on purchasing decisions, while attention factors have no significant effect on purchasing decisions. Interest is the most dominant factor in influencing promotion through social media.
Co-Authors Aflit Nuryulia Praswati Ahmad Syarifudin Akhmad Syarifudin Anies Arfiana Tsani Arifah, Aminatus Awaludin Abid Baehaqi, Muhammad Cahyono, Ragil Setyo Carolina, Thalia Ricky Damayanti, Elok Dani Rizana Dewanto, Rizal Dian Rusvinasari Dini Shelvia Monica Dwi Suprajitno Eko Wardoyo Faturrohmi, Fauziah Fiddaroini, Saidun Hasanah, Awwali Maf’ulah Heri Mahyuzar Kartika, Siska Ela Khanif, Juwita Kholifah Kholifah Lara Sagitha Odini Lusi Puji Oktaviani Mahardhika, Arya Samudra Monica, Dini Shelvia Muhammad Baehaqi Nanang Pradita Naufal Fadli Wibowo Ngaenurrohmah Ngaenurrohmah Nur Khasanah Ragil Setyo Cahyono Rahmat Hidayat Selviana Selviana Solly Aryza Sri Rodhotul Hidayah Suci Heriyani Vika Avinash Sukmawati, Faaiqoh Nindita Susi Nurul Khalifah Tiwi Nofitasari Tri Kustono Adi Tria Pertiwi Triwahyuni Triwahyuni Tsani, Anies Arfiana Wibowo, Naufal Fadli Yordan Hermawan Apidana