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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) P2M STKIP Siliwangi English Language and Literature International Conference (ELLiC) Proceedings Sutasoma : Jurnal Sastra Jawa Jurnal Pengabdian kepada Masyarakat Nusantara Mitra Akademia: Jurnal Pengabdian Masyarakat Transekonomika : Akuntansi, Bisnis dan Keuangan EPIGRAM (e-journal) Jurnal Administrasi Profesional
Rosalina, Erlyn
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Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STRATEGI PENGEMBANGAN USAHA DENGAN PENDEKATAN BUSINESS MODEL CANVAS Yudha, Mellisa Magdalena; Mariam, Iis; Rosalina, Erlyn
TRANSEKONOMIKA: AKUNTANSI, BISNIS DAN KEUANGAN Vol. 3 No. 2 (2023): March 2023
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/transekonomika.v3i2.341

Abstract

The aim of this research is to analyze the business model of X Grilled Chicken Restaurant in Depok and design a new business model using the Business Model Canvas approach. This research uses the Sequential Exploratory model research method, which consists of qualitative methods as the main method and quantitative as an additional method. Data were collected through interviews, observation, documentation, questionnaires, and triangulation. To describe the current business model, the Business Model Canvas (BMC) method was used, while to formulate alternative strategies, Strength, Weakness, Opportunity, Threat (SWOT) analysis was used. To determine the priority of alternative strategies, the Quantitative Strategic Planning Matrix (QSPM) was used. The results of the SWOT Analysis resulted in eight alternative strategies, including focusing on Value as fnb tech, continuous digital market research, evaluation of marketing strategies, expansion of business relationships, more attractive promotions, adding new employees, increasing the allocation of marketing costs, and making stricter rules for employees who violate SOPs. Based on the results of the QSPM Matrix calculation, the strategy of continuous digital market research is the highest priority with a value of 13.87.
Co-Authors Adawiyah, Endah wardatul Anwar Mustofa Iis Mariam Irfan Rusydi Triyanto Kadunci Khairas, Eri Ester Koko, Supriatnoko Kurniasari, Ratri Linda Sari Wulandari Nilla Chandra, Yanita Ella Puspitasari, Nuria Putri, Eka Yulia Riskon Ginting Sari Wulandari, Linda Shomami, Amalina Sofa, Nidia Titik Purwinarti Tutupoho, Ridwan Roy Yudha, Mellisa Magdalena