Garuda - Garba Rujukan Digital

PENGARUH PERSEPSI KUALITAS, HARGA, REPUTASI PERUSAHAAN DAN KEPUASAN PELANGGAN TERHADAP PENGAMBILAN KEPUTUSAN PEMBELIAN JASA PENERBANGAN LION AIR PADA PT. VINA TOUR & TRAVEL MEDAN Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 17 No. 2 Tahun 2017
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v17i2.415

The purpose of this study analyzed the influence of perceptions of quality, price, corporate reputation and customer satisfaction partially and simultaneously to the decision to purchase airline services. Benefits Research, provide empirical evidence on the influence of variables that can influence purchasing decisions from consumers and provide solutions in the form of suggestions on the management of these variables. For the community. provide knowledge to the public especially for those who want to be involved in the business world and related to the business of maintaining the brand and maintain the existence of customers. For education, it gives academic contribution to the importance of managing variables that can influence consumer purchasing decisions through the perception of quality, price, company reputation and customer satisfaction. Number of sample 96 respondents, data collection method through questioner and documentation, method of data analysis with multiple regression. Result of regression equation: PKP = 12,034 + .624 PK 0,873H + 0,505RP + .705KP. . meaning that the perception variable of quality, price, reputation of company and customer satisfaction have positive influence to decision of purchasing service of flight. Of the four variables that are more influential on the decision to purchase airline services are price variables and customer satisfaction. The correlation coefficient of perception variable of quality, price, reputation of company and customer satisfaction to decision of purchasing service of aviation have very strong relation with value value r = 0,843. The determinant coefficient of r2 = 0,710629, meaning variable variable of perception of quality, price, company reputation and customer satisfaction can explain 71,06% to decision of purchasing service of flight, while 28,94% influenced by other factors. Based on t test, the value of t count the fourth variable> t table means partially the four independent variables have a significant influence on the decision to purchase airline services. With the F test, the value of F arithmetic (Variable perception of quality, price, company reputation and customer satisfaction)> F table, meaning that simultaneously the variable has a significant influence on the decision to purchase airline services. Based on the results of research, the company should improve the perception of quality through improving the quality of service and reputation of the company through the improvement of the attributes offered through its products. Customer satisfaction and price become the center of attention from customers, then the management should still be able to maintain it for the sake of the survival of PT. Vina Tour & Travel Medan in the future.

PENGARUH KUALITAS PELAYANAN, HARGA DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada Milala Service Station Medan) Barus, Yessi Yospita; Sinaga, Ria Veronica; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.694

This study aims to determine whether there is an influence between service quality, price and location on customer satisfaction either partially or simultaneously on Milala Service Station Medan. The population of this research is the service users of Milala Service Station during the study period with a total sample of 82 respondents with purposive sampling technique. Data collection method with a questionnaire. Data analysis technique used is multiple linear regression. The multiple linear regression equation obtained from the test results is Y = -0,636 + 0,145X1 + 0,224X2 + 0,236X3 + ei, meaning that simultaneous service quality, price and location have a positive and significant effect on customer satisfaction of users of MilalaService Station Medan services. However, location variable is the most influential variable on customer satisfaction of service users of Medan Milala Service Station. With a regression coefficient of 0.236 or 23.6%, this means that Milala Medan Service Station should maintain its existing location. R square of 0.401, meaning that variations in customer satisfaction can be explained by variations in service quality, price and location by 40.1% and the remaining 59.9% can be explained by other variables not explained in this study. From the results of research and discussion, Medan Milala Service Station should further develop and maintain indicators of service quality, price and location available at Medan Milala Service Station, so that employees can further enhance customer satisfaction.

PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1189

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B Â»BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators.

FAKTOR - FAKTOR YANG MEMPENGARUHI MINAT MAHASISWA BERWIRAUSAHA PADA MASA PANDEMI COVID 19 ( Studi Kasus : Mahasiswa Program Studi Manajemen Fakultas Ekonomi Universitas Katolik Santo Thomas Medan ) Tamba, Darwis; Sagala, Roslinda; Ritonga, Sinar
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.1415

The purpose of this study is to analyze what factors dominantly influence student interest in entrepreneurship during the COVID-19 pandemic. Benefits of the study, to determine the dominant factors influencing student interest in entrepreneurship during the COVID-19 pandemic. The population is all students majoring in management who have taken entrepreneurship courses while the sample size is 125 students, data collection methods are through questionnaires, documentation and interviews, data analysis methods with factor analysis. The results showed that the characteristics of the respondents based on the education level of the dominant parents were high school, the occupation of the parents was dominant farmers and the income of the parents was more dominant 3.1 million - 4 million. Based on 25 (twenty five) factors, it turns out that all factors can be grouped into 8 (eight) which are the dominant factors, namely: The first factor consists of: Parents' work, Able to find opportunities, Has access to capital, Encouragement from parents, Ability to see opportunities and Entrepreneurial field practice, Second Factor consists of: Able to do business alone, Able to plan activities, Able to create opportunities, Maintain prestige, Have an entrepreneurial mentality and be able to determine business direction, Third Factor consists of: Parents' mindset, Parents' education and your encouragement, the fourth factor consists of: very high profits, the fifth factor consists of: leadership skills, able to see the future and self-confidence, the sixth factor consists of: independent effort and unyielding attitude, the seventh factor consists of: business confidence developing and self-confidence and Factor Eight consists of: Income prospect n High and Income cannot be measured. Based on the results of the study, it is better to increase environmental factors regarding sibling encouragement, because siblings are the closest environment to influence, so it is effective to increase interest in entrepreneurship and parents' mindsets, emotionally affect someone so that, if the parents have an entrepreneurial spirit embedded in them. it will affect their children. Entrepreneurship courses that have been applied in the curriculum should be applied to the concepts of more applicable theories. With the application of entrepreneurship that students learn, they will be encouraged to become job creators, not job seekers.

PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN ANGGOTA PADA KOPERASI SIMPAN PINJAM (KSP) MITRA USAHA MANDIRI SUMATERA UTARA Sagala, Roslinda; Silalahi, Esli
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1741

The purpose of this study is to analyze the effect of service quality on member satisfaction. With this aim, it is expected to identify the problem of how the quality of service of physical evidence (tangible), reliability (reliability), responsiveness (responsiviness), assurance (assurance), and empathy (emphasis) on member satisfaction is expected. The research method used a sample of 154 members, with questionnaire data collection and documentation and data analysis tools with multiple regression. The results showed : Y = 2,096 + 0,285X1 + 0,210X2 + 0,098X3 + 0,046X4 + 0,196X5 . This means that tangible variables, reliability, responsiveness, assurance and empathy have a positive effect on member satisfaction. The results of the F test show that the tangible, reliability, responsiveness, assurance and empathy variables have a simultaneous positive and significant effect on member satisfaction with the provisions of Fcount = 3.157 > Ftable = 2.31 then H0 is rejected and H1 is accepted. The results of the t-test, indicate that the tangible, reliability, responsiveness, assurance and empathy variables have a positive and partially significant effect on member satisfaction, this can be seen from the tcount of all variables > ttable 1.661 then H0 is rejected and H1 is accepted. The value of the correlation coefficient (r) = 0.745 means that the relationship between tangible variables, reliability, responsiveness, assurance and empathy for member satisfaction is very strong. The coefficient of determination (R Square) = 0.555 means that the tangible variables, reliability, responsiveness, assurance and empathy are able to explain the member satisfaction variable of 55.5% while 44.5% is explained by other factors. To increase the level of satisfaction of members, it is better to make various improvements related to the quality of services offered by KSP Mitra Usaha Mandiri, North Sumatra

ANALISIS DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN BPJS MANDIRI RAWAT JALAN PADA RUMAH SAKIT BINA KASIH MEDAN Sagala, Roslinda; Marbun, Gembira
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2149

The purpose of this study was to analyze the effect of service quality consisting of reliability, responsiveness, assurance, tangible, partial and simultaneous empathy on inpatient satisfaction at Bina Kasih General Hospital Medan. . The population of all BPJS Mandiri patients hospitalized at Bina Kasih Hospital, Medan. The sample is 96 respondents, the data collection method is through questionnaires and documentation, the analysis method is multiple regression. The regression equation: KP = 2.641 + 0.305K + 0.108Kt + 0.103Ky + 0.203B + 0.131E means that reliability, responsiveness, confidence, tangibles and empathy have a positive effect on patient satisfaction and the reliability dimension has a greater influence on inpatient satisfaction compared to other variables. The results of the F test indicate that reliability, responsiveness, confidence, tangibles and empathy have a simultaneous and significant effect on patient satisfaction, so H0 is rejected and H1 is accepted. The results of the t-test showed that reliability, responsiveness, confidence, tangibles and empathy had a partial and significant effect on patient satisfaction, so H0 was rejected and H1 was accepted. The value of the determinant coefficient (R Square) is 0.514, meaning that inpatient satisfaction can be explained by the dimensions of service quality (reliability, responsiveness, confidence, tangibles and empathy) of 51.4% while another 48.6% is explained by other unexplained factors. in this research such as security, promotion and communication. The Bina Kasih Hospital Medan should improve the quality of service regarding the variables of responsiveness, confidence/guarantee, tangible and empathy.

PENGARUH AIRLINES TANGIBLES, TERMINAL TANGIBLES, PERSONNEL QUALITY, EMPATHY DAN AIRLINE IMAGE TERHADAP CUSTOMER SATISFACTION: (Studi Pada Penumpang Garuda Indonesia) Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to analyze the influence of Airlines Tangibles, Terminal Tangibles, Personnel Quality, Empathy, and Airline Image partially and simultaneously on Customer Satisfaction of Garuda Indonesia Aircraft users. The number of samples was 96 respondents with primary and secondary data collection techniques, linear regression analysis techniques. double. The results showed that respondents' responses to the Airlines Tangibles variable were more dominant in stating that Airlines Tangibles (Relating to the interior of the aircraft used by airlines) owned by Garuda aircraft was very good, more dominantly stating that Terminal Tangibles (Relating to facilities and infrastructure at the airport) which owned by the airport is good, the Personnel Quality variable is more dominant stating that Personnel Quality (relating to the quality of flight attendant service on the plane) is good, the Empathy variable is more dominant stating that Empathy (relating to sincere and individual attention from flight attendants to passengers) is good, Airline Image variable is more dominant stating that Airline Image (relating to customer or consumer perceptions of the brand or company service as a whole) is good, the Customer Satisfaction variable is more dominant stating that Cu Customer Satisfaction (Related to a person's feelings after he compares (evaluates) between expectations and the results (performance) he feels after he buys or uses a product or service) is satisfactory. The Garuda Indonesia airline needs to know consumer expectations regarding airline tangibles in order to increase customer satisfaction. It is also necessary to pay attention to the condition of the facilities and infrastructure available from the airport side. This is related to the availability of executive lounges at the airport which can provide comfort to passengers while waiting for departure. To increase customer satisfaction, Garuda Indonesia needs to know what expectations consumers have regarding terminal tangibles so as to increase customer satisfaction. To increase customer satisfaction, Garuda Indonesia needs to know what expectations consumers have regarding personnel quality, Empathy and Airline Image so as to increase customer satisfaction.

PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.

PENGARUH KEPERCAYAAN MEREK TERHADAP KEPUTUSAN PEMBELIAN PAKET DATA TELKOMSEL PADA MASYARAKAT KELURAHAN BABURA SUNGGAL KECAMATAN MEDAN SUNGGAL MEDAN Sagala, Roslinda; Sitanggang, Darna; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research aims to explore the impact of variables such as brand predictability, brand preference, brand competence, brand reputation, and company trust on purchasing decisions. The research sample involves 96 respondents, and data collection utilizes questionnaires and interviews, with data analysis employing multiple linear regression techniques. The study results reveal that the variables of brand predictability (Pm), brand preference (Kpm), brand competence (Km), brand reputation (Rm), and company trust (Kp) positively influence purchasing decisions. Both the F-test and t-test indicate that each variable has a positive and significant impact, both partially and simultaneously, on purchasing decisions. The correlation coefficient (r) of 0.688 suggests a strong relationship among brand predictability, brand preference, brand competence, brand reputation, and company trust with purchasing decisions. Meanwhile, the coefficient of determination (R Square) of 0.444 indicates that 44.4% of the variation in purchasing decisions can be explained by these variables, while 55.6% is influenced by other unexamined factors. It is advisable to consider expanding the research sample by involving more respondents from the same neighborhood or other neighborhoods in similar regions. Expanding the scope of the study can provide a more comprehensive understanding of the impact of brand trust on purchasing decisions in diverse community contexts.

PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.

Title

Found 39 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 39 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 39 Documents
Search