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FAKTOR- FAKT OR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA PT. PLN (Persero) WILAYAH SUMUT CABANG LUBUK PAKAM RANTING MEDAN DENAI Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 10 No. 2 Tahun 2010
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v10i2.109

.ABSTRAK One of the State Electricity Company Owned Enterprises as the manager of the electricity transmission to provide a service that can meet the expectations of stakeholders and to contribute improvement of community welfare. One form of services provided by Payment Online Point Bank (PPOB). Aim to provide convenience to customers as well as healthy competition among service providers. But on the other hand also often cause dissatisfaction for customers such as online payment Qf electricity bills. Formulated the research problem: What factors inï¬‚uence customer satisfaction in the dominant PT. PLN (Persero) Region North Sumatra Medan Branch Branches Lubuk Pakam Denai. This study aims to determine and analyze the factors that aï¬bct customer satisfaction. Benqits of the research is to provide input to the PLN in order to provide a quality service. The study population was all PT customers. PLN (Persero) Region North Sumatra Medan Branch Branches Lubuk Pakam Denai. Sample of 125 respondents. Data collection techniques with questionnaires and documentation. Techniques of data analysis with factor analysis. The results and discussion show from the 25 variables obsemed prior to rotation there are 15 variables that have a correlation coejjficient above 0.5 setelahrotasi to 23 variables as the dominant factor affecting customer satisfaction. Of the 23 variables are grouped into eight factors: FACTOR 1 Understanding the customer needs, prompt service, friendliness of employees, Employee Attitude, a safe place of service and a sympathetic attitude. FACTOR 2: a genuine concern, timeliness of service and employee appearance. FACTOR 3: The equipment used and the speed of service, FACTOR 4: Response to complaints and handling problems, FACTOR 5: Caring stajji Presedur application and employee competence, FACTOR 6: I/Villingness to help employees, and recency of Conformity implementation tools, FACTOR 7: Information clear_ and the sense of security during the deal and FACTOR 8: Attention Patience qï¬icers and employees. Conclusion there are 23 variables as the dominant factor affecting customer satisfaction, namely: understanding customer needs, fast service, friendly staff, the attitude of employees, a safe place of service, a sympathetic attitude, genuine concern, timeliness of service, appearance of employees, equipment used , speed if service, responsiveness to complaints, deal with, caring staï¬‚i Presedur application and competence of employees, employee willingness to help, Compliance execution, currency ofâ€˜ equipment, clear information, sense of security during the deal, the attention of officers and employees Patience. While suggestions to improve the quality of service that quickly and accurately through training and employee development, disseminating a manual system with computerized equipment online payment of electricity bills to provide greater convenience for customers and establishing mutually beneï¬cial

PENGARUH KINERIA KEUANGAN TERHADAP HARGA SAHAM PADA PERUSAHAAN PERKEBUNAN YANG TERDAFTAR DI BURSA EFEK INDONESIA Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 11. No. 1 Tahun 2011
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v11i1.116

Indonesia country has a comparative advantage in producing oil, so the master sizeable international market for many commodities such as cocoa, rubber, tea, coï¬‚ee, pepper, vanilla, copra, crude palm oil, essential oils, tobacco and areca nut. In 2008, the stock price of the entire plantation companies listed on the Indonesia Stock Exchange (IDX) down. In 2009, there is one company that its stock price fell, while in 2010 there were two companies that share price fell. So the research problem is: "Is the ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) have a signiï¬cant effect on the stock prices of plantation companies listed on the Stock Exchange?". The research hypothesis is "ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) have a signiï¬cant eï¬ct on the stock prices of plantation companies listed on the Stock Exchange". This study aims to identify and analyze the effect of the ï¬nancial performance of the stock price on the plantation company listed on the Stock Exchange. Beneï¬ts of the research is to add insight and knowledge of the author about the impact the ï¬nancial performance of the stock price. Population were all plantation companies listed on the Stock Exchange in 2007 - 2010 by 7 companies. This population as well as sample. Data collected through the techniques required documentation. The data analysis technique used is multiple linear regression. From the analysis, it was concluded that the value of 12.5314-4 Fhitung with probability 0.000015, so H0 is rejected. That is, ï¬nancial performance (current ratio, debt ratio, total asset turnover, and return on equity) to simultaneously have a signiï¬cant ejfect on stock prices on the plantation company listed on the Stock Exchange, may be accepted at a signiï¬cance level of 5 percent. judging from the t test, it was concluded that the current ratio, total asset turnover, and return on equity signiï¬cantly partial to the stock price. the debt ratio is partially signiï¬cant eï¬‚%ct on stock prices, can be accepted at a signiï¬cance level of5 percent. The diversity of the dependent variable, ie stock prices can be explained by a variety of independent variables, namely ï¬nancial performance (current ratio, debt ratio, total asset turnover and return on equity) of 68.5473 per cent, while 31.4527 percent is explained by other factors. Judging from the regression coeï¬‚icient values, it is known that thecurrent ratio, total asset turnover and return on equity have a positive ejfect on stock prices. Iudging from the regression coeï¬‚icient values, it is known that the debt ratio negatively aï¬ect the stock price. Iudgingfrorn the regression coeï¬‚icient values, it is known that the debt ratio contributed most to the stock price. Advice given consi. on to the investors and other researchers are better, investors or prospective investors to consider th rent ratio, debt ratio, total asset turnover and return on equity ï¬rms in investing in plantation companies listed on the Stock Exchange, making proï¬table investment decisions made .

EFFECT OF PERCEPTION OF QUALITY, PRICE, ITS REPUTATION AND CUSTOMER SATISFACTION ON PURCHASE DECISION AVIATION SERVICES (Case Study: Customer Services Flights PT. Lion Air) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 16 No. 2 Tahun 2016
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v16i2.129

The purpose of this study to analyze the influence of perceived quality, price, the company's reputation and customer satisfaction partially and simultaneously to the purchase decision-making aviation services. Benefits Research, provide empirical evidence about the influence of the variables that can influence the purchasing decision of customers, and provide a solution in the form of advice to the management of these variables. For the community. providing knowledge to the community, especially for those who want to engage in the world of business and relating to the maintenance of the brand as well as maintaining the presence of the customer. For education, contributing to the academic community about the importance of managing the variables that can influence the purchasing decision of the consumer through the perception of quality, price, the company's reputation and customer satisfaction. Total sample of 96 respondents, the method of collecting data through questioner and documentation, methods of data analysis by regression. The results of the regression equation: PKP = 10.034 + .018 + PK 0,873H 0,17RP + .705KP. meaning that the variable perception of quality, price, the company's reputation and customer satisfaction has a positive influence on the purchase decision aviation services. Of the four variables that have more influence on the purchase decision is the variable price of aviation services. The correlation coefficient variable perception of quality, price, the company's reputation and customer satisfaction to the purchase decision aviation services have a very strong relationship with the value of r = .743. The coefficient of determination of r2 = .552049, meaning that the variable perception of quality, price, reputation and customer satisfaction Company was able to explain 55.2% of the purchase decision-making airline, while 44.8% are influenced by other factors. Based on t test, t value (Price and Customer Satisfaction)> t table means in partial, price and customer satisfaction has a significant influence on the purchase decision-making aviation services. While the t (perception of the quality and reputation of the company) â‰¤ t partial table does not have a significant influence on the purchase decision-making aviation services. By F test, F count (variable perception of quality, price, the company's reputation and customer satisfaction)> F table, meaning that simultaneous variables has a significant influence on the purchase decision aviation services. Based on the results of the study should the company need to increase the perception of quality through improved service quality and reputation of the company through increased attributes offered through its products. Customer satisfaction and price becomes the center of attention of the customer, then the management should still be able to maintain it so that it has a very high competitiveness

PENGARUH PROMOSI, HARGA DAN DESAIN PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA BEAT (Studi Kasus: Pengguna Sepeda Motor Honda Beat Pada Masyarakat Kecamatan Medan Tembung) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 19 No. 1 Tahun 2019
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v19i1.468

The purpose of the study was to analyze the effect of promotion, price and product design partially and simultaneously on purchasing decisions and analyze the dominant influence of the three variables on the purchase decisions of Honda Beat motorbikes. Benefits of Research, for companies providing empirical evidence regarding the effect of promotion, price and design on purchasing decisions and providing solutions in the form of suggestions on the management of these variables. The number of samples is 96 respondents, questionnaire data collection methods and documentation, Techniques of multiple linear regression data analysis. The results showed: Y = 2,711 + 0,268X1 + 0,227X2 + 0,335X3, meaning that promotion, price and product design had a positive influence on purchasing decisions of Honda Beat motorbikes in Medan Tembung Subdistrict. With the t test and the F test the three independent variables have a positive and significant influence partially and simultaneously on purchasing decisions. Based on the magnitude of the regression coefficients, it turns out that the three variables that have the dominant influence on purchasing decisions are product design variables. So it is hoped that the Company will be able to maintain and improve the competitiveness of its products, affordable prices, innovative Honda product designs.

PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas SU ) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.693

The purpose of this study is to analyze the influence of attitudes, subjective norms and behavioral control that are felt partially and simultaneously on student interest in entrepreneurship. The benefit of this research is seeing the Theory of Planned Behavior Application to predict entrepreneurial students' interests and for other researchers, it is expected to be a reference and reference for conducting further research on the Theory of Planned Behavior Approach to find out entrepreneurial interests. The number of samples was 96 respondents, the method of data collection through questionnaires and documentation and analytical techniques used by applying the Theory of Planned Behavior model. The results of this study stated that attitude, subjective norms and behavioral control had a positive and partially significant effect on the interests of entrepreneurship in economics students. Simultaneously also showed that attitudes, subjective norms (subjective norms) and behavioral control (Percaived Behavior Control) have a positive and significant effect on entrepreneurial interest in students of the faculty of economics. The conclusions in this study indicate that student attitudes, subjective norms and perceived behavioral control have positive or partially simultaneous positive effects on entrepreneurial interest. Judging from the calculations it is known that the weights W1, W2 and W3 have positive values, which means that there is a positive influence on the Attitude, Subjective Norms, Trust Behavior Control variables on entrepreneurial interest, but the more dominant influence on entrepreneurial interest in students is the Attitude variable with position the value of attitude 23.32 is located between the numbers +2 and +3. Greater than subjective norm variables and perceived behavioral control. Suggestions that can be given to the managers of the Faculty of Economics, St. Thomas Catholic University of North Sumatra should increase the number of SKS Entrepreneurship courses and conduct various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insights so that the interest in entrepreneurship will form in his mind. With this, students who have graduated are not solely as job seekers but as field creators

PENGARUH SIKAP, NORMA SUBYEKTIF DAN KONTROL PERILAKU YANG DIRASAKAN TERHADAP MINAT BERWIRAUSAHA DENGAN PENDEKATAN THEORY OF PLANNED BEHAVIOUR (Studi Kasus Pada Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1189

The research objective was to analyze the influence of attitudes, subjective norms and perceived behavioral control on student interest in entrepreneurship. The number of samples was 96 students using questionnaire data collection methods and documentation and analysis techniques for the application of the Theory Of Planned Behavior model. The results showed that B Â»BI = 0.443Ab + 0.299SN + 0.257 PBC with w1 = 0.443 or 44.3%, w2 = 0.299 or 29.9% and W3 = 0.257 or 25.7%. This means that attitudes, subjective norms and perceived behavioral control have a positive effect on interest in entrepreneurship. However, what is more influential on the interest in entrepreneurship is the attitude then subjective norms. To further increase student interest in entrepreneurship, it is better if you need to increase the number of SKS in Entrepreneurship courses and make various training to create products, how to determine the cost of products, how to sell / market products, how to promote products and distribute them to increase student insight so that entrepreneurial interest will be formed his mind. With this, students who have graduated are not merely job seekers but as job creators.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENGAMBILAN KEPUTUSAN MAHASISWA MEMILIH PROGRAM STUDI MANAJEMEN S-1 FAKULTAS EKONOMI UNIKA SANTO THOMAS MEDAN T.A 2020/2021, DALAM KONDISI PANDEMI COVID 19 IMPLIKASINYA PADA PERUMUSAN STRATEGI PROMOSI Simanihuruk, Peran; Sitompul, Pandapotan
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1738

The purpose of this study is to analyze the dominant factors influencing student decision making in choosing the S-1 Management Study Program. With this aim, it is possible to identify what factors dominantly influence student decision making in choosing the Management Study Program at the Faculty of Economics, Unika Santo Thomas, Medan T.A. 2020/2021 in the Covid-19 Pandemic, its implications for the formulation of promotional strategies. The research method used a sample of 125 students, collecting data with questionnaires and documentation and factor analysis techniques. The results of the study, of the 25 factors studied in student decision making to choose the Management study program, it turns out that the most dominant are: Factor 1: Accreditation status, Friends, Teachers, Family, Image / image and campus visits, Factor 2: Ease of work, Success Alumni and Promotional Brochures, Factor 3: Scholarships, Environmental Conditions, Complete Facilities and Building Conditions, Factor 4: Curriculum, Affordable Basic Tuition and Ease of Payment, Factor 5: Family, Education Personnel, Libraries and Lecturers, Factor 6: Alumni Association strong , Webinar Seminar, and Positive Issues and Factor 7: Affordable Cost Per-Credit and Parents' Income. The results of this study are expected to provide a reference as material for consideration in formulating relevant promotions, especially in the COVID-19 pandemic situation for the sake of increasing the number of students in the future. For further research, it is better to add variables that will be used as research variables that are thought to influence students in choosing the Management Study Program.

PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DALAM KONDISI PANDEMI COVIT 19 DI KECAMATAN MEDAN TUNTUNGAN : ( Studi Kasus : Masyarakat Pembeli Mobil Avanza di Kecamatan Medan Tuntungan) Simanihuruk, Peran; Munthe, Kornel; Manihuruk, Yunika Lucianna
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2135

The purpose of the study was to analyze the effect of brand image, price and promotion on the decision to purchase a Toyota Avanza in the conditions of the COVID-19 pandemic in Medan Tuntungan District. The number of samples is 96 respondents, collecting data with questionnaires and documentation, using descriptive analysis and multiple linear regression analysis methods and testing hypotheses using t-test and F-test. The results showed that the brand image variable with an average mean = 4.23. The mean range is in the agree (S) category with strongly agree (SS) meaning that the respondents are more dominant in stating that the Toyota Avanza brand image is very good. Variable Price mean mean = 4.25 . The range mean is in the agree category (S) with strongly agree (SS) meaning that the respondent is more dominant in stating the price of the Toyota Avanza is in accordance with the expected quality. Promotion Variable with mean = 4.23 . The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the promotion carried out by Toyota has been very good. Purchasing decision variable with average mean = 4.26. The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the purchasing decisions made are as expected. Multiple regression equation: KP = 0.485 + 0.341CM + 0.335H + 0.404P, t.counting brand image = 3.417, t.counting price = 3.377 and t.counting promotion = 5.827, F.counting = 29.842 and R2 = 0.510. This means that brand image, price and promotion have a positive influence on purchasing decisions. However, the one that has a greater influence on purchasing decisions is the promotion variable. With the F test there is F count = 29,842 > F table, then Ho is rejected and H4 is accepted. This means that the variables of brand image, price, and promotion simultaneously have a significant effect on the Purchasing Decision variable. With the t test, that the t count (brand image, price, and promotion) is greater than the t table, Ho is rejected and H1, H2 and H3 are accepted. This means that the brand image, price, and promotion variables partially have a significant effect on the Purchase Decision variable. The R2 value of 0.510 means that 51% of the purchasing decision variables can be explained by the brand image, price, and promotion variables and the remaining 49% is influenced by other variables outside the independent variables in this study. The lowest assessment of respondents' responses about promotions regarding gift offers makes consumers interested in buying a toyota avanza car. So it is better to review the gift offer to attract consumers by using a pricing strategy to attract consumers, for example: giving a discount. The lowest assessment of respondents' responses to the price regarding the price of the toyota avanza is commensurate with the quality given. It is hoped that the company can provide additional features in the toyota avanza such as the addition of car accessories. Future researchers should be more careful in selecting respondents. We recommend that you look for respondents who have used Toyota products, then look for a more comfortable place if you are looking for respondents, when respondents fill out questionnaires, researchers give intensive attention to respondents so as not to give careless answers to the questionnaire.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA BARU TAHUN AJARAN 2022/2023 PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Simanihuruk, Peran; Manihuruk, Christinus
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

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The aim of the research is to analyze the factors that influence the decisions of new students for the 2022/2023 academic year of the lecture management study program at the Faculty of Economics, Catholic University of Santo Thomas Medan. Total sample of 189 respondents, data collection with questionnaires and documentation, method of analysis with factor analysis. The results showed that of the 36 factors that most dominantly influenced the decision of new students T.A 2022/2023 to study at the Catholic University of Economics, Santo Thomas Medan, it turned out that the most dominant were: Factor 1: Compatibility of subjects with a variety of courses, accreditation status, having student dormitory Image, quality of education and reputation. Factor 2 : Opportunity to get a scholarship , Public transportation, Has sports facilities and curriculum. Factor 3: Guaranteed future income, graduate quality and interest. Factor 4: Ease of getting a job, strategic campus location and complete facilities. Factor 5: More affordable tuition fees and expected job suitability. Factor 6: Family encouragement and tuition fees can be paid in stages. Factor 7 : Improving the social status of the family and Improving the economic situation of the family. Factor 8: Lecture time is more flexible and educational staff. Factor 9: Number of teaching staff, parental encouragement and recommendations from schools. Factor 10: Environmental security and the expected work in accordance with the choice of major. Factor 11: Quality of teaching staff and encouragement of friends. Factor 12: Greater job opportunities are accepted and alumni success. Factor 13: Having a commitment to learn, Creating a better future and Alumni recommendations. Researchers who only examined 36 factors, it is hoped that researchers will add further research indicators that are considered to influence prospective students in choosing a college study program. This research can be used as a reference for consideration in improving further research as well as for higher education management. For further research, it is hoped that the researcher will be able to increase the number of respondents who are sampled for potential student candidates.

PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.

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