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All Journal Jurnal Manajemen dan Bisnis Jurnal Riset Akuntansi dan Keuangan Jurnal Manajemen dan Bisnis Jurnal Manajemen Ekonomi dan Bisnis KUKIMA :Kumpulan Karya Ilmiah Manajemen
Simanihuruk, Peran
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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FAKTOR – FAKTOR PENYEBAB KURANGNYA MINAT MAHASISWA BERWIRAUSAHA (Studi Kasus : Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Simanjuntak, Markus Doddy
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to investigate the factors causing a lack of interest among students in entrepreneurship in the Management Program of the Faculty of Economics and Business at the Catholic University of Santo Thomas. Data collection methods involved questionnaires and interviews with the participation of 125 students, and data analysis techniques utilized factor analysis.The research findings reveal that the primary factors influencing the lack of entrepreneurial interest among students can be categorized into seven main groups. The first group includes the fear of starting, reluctance to face risks, fear of challenges, lack of self-reliance, lack of experience, and insufficient family support. The second group involves the fear of failure, parental disapproval, and dependence on parents. The third group comprises the inability to identify opportunities, lack of talent, the desire to become an employee, and the absence of capital. The fourth group includes a lack of business management skills, low self-confidence, and social stigma. The fifth group encompasses a lack of perseverance, innovation, creativity, and mentorship. The sixth group involves difficulties in sales, time management challenges, and a lack of collaboration. The seventh group encompasses the fear of stepping out of the comfort zone and past experiences of failure.To enhance students' interest in entrepreneurship, it is recommended to integrate entrepreneurship courses into the curriculum, organize structured entrepreneurship programs or workshops, provide training and mentoring by successful business practitioners or alumni, foster collaboration with local business actors, develop soft skills, organize extracurricular activities, offer financial support, establish business incubators on campus, and provide access to facilities and infrastructure supporting business endeavors.
PENGARUH PEMASARAN DIGITAL DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA HOTEL GRAND ORRI BERASTAGI Simanihuruk, Peran; Tarigan, Fitri Anita Br
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

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PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

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This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.
PENGARUH KEPERCAYAAN, KUALITAS PRODUK, KUALITAS INFORMASI, DAN KEMUDAHAN TRANSAKSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHIONONLINE DI MEDAN MELALUI APLIKASI SHOPEE: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Prodi Manajemen Unika Santo Thomas ) Sinaga, Risna Tarida; Simanihuruk, Peran; Tamba, Darwis
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 2 Nomor 2 Oktober 2023
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v2i2.3132

Abstract

This research aims to determine the influence of trust, service quality, information quality and ease of transactions on online fashion product purchasing decisions in Medan via the Shopee application. The population is all students at the Faculty of Economics, Management Study Program, Unika Santo Thomas and the maximum desired sample size is 96 people. Analysis techniques using descriptive analysis and multiple linear regression. The research results show that the variables of trust, service quality, information quality and ease of transactions have a positive influence on purchasing decisions for online fashion products in Medan via the Shopee application. Based on the value = 56.982 > = 2.74, Ho is rejected and H1 is accepted, meaning that trust, product quality, information quality and ease of transactions simultaneously have a positive and significant effect on purchasing decisions. Based on the trust value (5.771 > l (2.060), H0 is rejected and H1 is accepted. This means that trust has a positive and significant effect on purchasing decisions. The value (3.338) of product quality > (2.060) means that H0 is rejected and H1 is accepted. This means that product quality has a positive and significant effect on purchasing decisions. The value of information quality is (4.768) > (2.060), so H0 is rejected and H1 is accepted. This means that the quality of information has a positive and significant effect on product purchasing decisions. The value of ease of transaction is (2.812) > (2.060) then H0 is rejected and H1 is accepted. This means that ease of transaction has a positive and significant effect on purchasing decisions. The coefficient of determination (R Square) = 0.901 means that 90.1% of purchasing decisions can be explained by the variables trust, service quality, information quality and ease of transaction and the rest Another 9.9% can be explained by other factors such as price and promotions, which were not included in the study.
ANALISIS DIMENSI KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN PADA RUMAH SAKIT SANTA ELISABETH MEDAN Simanihuruk, Peran; Tamba, Darwis; Sipahutar, Robinson; Parhusip, Poltak T.; Sitorus, Putri Dwi Ana
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 1 April 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i1.3792

Abstract

This research aims to examine the influence of service quality dimensions, including reliability, responsiveness, assurance, tangibles, and empathy, on patient satisfaction at Santa Elisabeth Hospital in Medan. The study sample consists of 96 patients, with data collected through questionnaires and documentation. Data analysis was conducted using descriptive and inductive methods. The results indicate that reliability, responsiveness, assurance, tangibles, and empathy positively affect patient satisfaction, with assurance having a greater impact on patient satisfaction compared to reliability, responsiveness, tangibles, and empathy. Both t-tests and F-tests show that reliability, responsiveness, assurance, tangibles, and empathy have a positive and significant partial and simultaneous effect on patient satisfaction at Santa Elisabeth Hospital in Medan. The coefficient of determination (R Square) value is 0.514, indicating that 51.4% of patient satisfaction can be explained by the service quality dimensions (reliability, responsiveness, assurance, tangibles, and empathy), while the remaining 48.6% is explained by other factors not covered in this study, such as security, promotion, and communication. To enhance the service quality dimensions related to reliability, responsiveness, assurance, tangibles, and empathy, continuous improvements are necessary to increase patient satisfaction.
PENGARUH HARGA, LOKASI DAN DIGITAL MARKETING TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Simanihuruk, Peran; Tamba, Darwis; Purba, Antonius M; Sitorus, Putri Dwi Ana
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 2 Oktober 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i2.4221

Abstract

The objective of this research is to analyze the influence of price, location, and digital marketing on customer loyalty, with customer satisfaction as an intervening variable. The research population includes all visitors who have used the services of Atsari Hotel Parapat, while the research sample consists of 99 respondents. Data collection techniques employed were questionnaires and documentation, and data analysis was conducted using SMART PLS-4. The research results indicate that price does not have a positive and significant effect on customer satisfaction when examined partially. Similarly, price does not have a positive and significant effect on customer loyalty when examined partially. Location has a positive and significant effect on customer satisfaction when examined partially. Location also has a positive and significant effect on customer loyalty when examined partially. Digital marketing has a positive and significant effect on customer satisfaction when examined partially. Digital marketing also has a positive and significant effect on customer loyalty when examined partially. Customer satisfaction, when examined partially, has a positive effect on customer loyalty. Price does not have a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. Location does not have a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. Digital marketing has a positive and significant effect on customer loyalty with customer satisfaction as an intervening variable. With an R-Square value, customer loyalty can be explained by 72.2%, while the remaining 27.8% is influenced by other factors. Customer satisfaction can be explained by 42.6%, while the remaining 57.4% is influenced by unknown factors not covered in this research.
PENGARUH LOKASI, WORD OF MOUTH (KOMUNIKASI DARI MULUT KE MULUT) DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN PADA BENGKEL YAMAHA PADANG MOTOR SIDIKALANG Simangunsong, Elisabeth; Situmorang, Tri Yuni Ningsih; Sagala, Roslinda; Simanihuruk, Peran; Purba, Imelda Rimenda; Bangun, Kristina
KUKIMA : Kumpulan Karya Ilmiah Manajemen Volume 3 Nomor 2 Oktober 2024
Publisher : LPPM Universitas Katolik Santo Thomas Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/kukima.v3i2.4226

Abstract

PENDIDIKAN KEWIRAUSAHAAN SEBAGAI VARIABEL MODERASI DALAM MEMBENTUK PERILAKU KEWIRAUSAHAAN : STUDI TEORI PERILAKU TERENCANA PADA USAHA MIKRO KECIL MENENGAH DI KOTA MEDAN Simanihuruk, Peran; Tamba, Darwis; Simangunsong, Elisabeth; Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

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Abstract

This study aims to analyze the moderating role of entrepreneurship education on entrepreneurial behavior based on the Theory of Planned Behavior (TPB) among 400 MSME actors in Medan City. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach via SmartPLS version 4. The results show that entrepreneurship education significantly moderates the influence of attitude and perceived behavioral control on entrepreneurial behavior, but does not moderate subjective norms and entrepreneurial intention. These findings highlight the importance of entrepreneurship education programs that focus on shaping positive attitudes and enhancing self-control perceptions to foster entrepreneurial behavior among MSMEs. The government and related institutions are advised to develop sustainable mentoring programs and access to capital as tangible support for MSME actors, while the entrepreneurs themselves are encouraged to actively participate in entrepreneurship training to enhance business capacity and competitiveness amid market dynamics. This study is limited to the Medan City area and relies on subjective perception data; therefore, future research is recommended to expand the geographical scope and adopt qualitative methods for deeper understanding.
PENDIDIKAN KEWIRAUSAHAAN SEBAGAI VARIABEL MODERASI DALAM MEMBENTUK PERILAKU KEWIRAUSAHAAN : STUDI TEORI PERILAKU TERENCANA PADA USAHA MIKRO KECIL MENENGAH DI KOTA MEDAN Simanihuruk, Peran; Tamba, Darwis; Simangunsong, Elisabeth; Sagala, Roslinda; Sinaga, Ria Veronica
Jurnal Manajemen dan Bisnis Volume 25 No. 2 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the moderating role of entrepreneurship education on entrepreneurial behavior based on the Theory of Planned Behavior (TPB) among 400 MSME actors in Medan City. The data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach via SmartPLS version 4. The results show that entrepreneurship education significantly moderates the influence of attitude and perceived behavioral control on entrepreneurial behavior, but does not moderate subjective norms and entrepreneurial intention. These findings highlight the importance of entrepreneurship education programs that focus on shaping positive attitudes and enhancing self-control perceptions to foster entrepreneurial behavior among MSMEs. The government and related institutions are advised to develop sustainable mentoring programs and access to capital as tangible support for MSME actors, while the entrepreneurs themselves are encouraged to actively participate in entrepreneurship training to enhance business capacity and competitiveness amid market dynamics. This study is limited to the Medan City area and relies on subjective perception data; therefore, future research is recommended to expand the geographical scope and adopt qualitative methods for deeper understanding.
Co-Authors Bangun, Kristina Darwis Tamba, Darwis Manihuruk, Christinus Manihuruk, Yunika Lucianna Parhusip, Poltak T. Purba, Antonius M Purba, Imelda R Sagala, Roslinda Sidabutar, Ruth Natalia D. Roitona Simangunsong, Elisabeth SIMANJUNTAK, MARKUS DODDY Sinaga, Ria Veronica Sinaga, Risna Tarida Sipahutar, Robinson Sitompul, Pandapotan Sitorus, Putri Dwi Ana Situmorang, Tri Yuni Ningsih Tarigan, Fitri Anita Br Tarigan, Immanuael