Garuda - Garba Rujukan Digital

PENGARUH CITRA MEREK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN MOBIL TOYOTA AVANZA DALAM KONDISI PANDEMI COVIT 19 DI KECAMATAN MEDAN TUNTUNGAN : ( Studi Kasus : Masyarakat Pembeli Mobil Avanza di Kecamatan Medan Tuntungan) Simanihuruk, Peran; Munthe, Kornel; Manihuruk, Yunika Lucianna
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.2135

The purpose of the study was to analyze the effect of brand image, price and promotion on the decision to purchase a Toyota Avanza in the conditions of the COVID-19 pandemic in Medan Tuntungan District. The number of samples is 96 respondents, collecting data with questionnaires and documentation, using descriptive analysis and multiple linear regression analysis methods and testing hypotheses using t-test and F-test. The results showed that the brand image variable with an average mean = 4.23. The mean range is in the agree (S) category with strongly agree (SS) meaning that the respondents are more dominant in stating that the Toyota Avanza brand image is very good. Variable Price mean mean = 4.25 . The range mean is in the agree category (S) with strongly agree (SS) meaning that the respondent is more dominant in stating the price of the Toyota Avanza is in accordance with the expected quality. Promotion Variable with mean = 4.23 . The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the promotion carried out by Toyota has been very good. Purchasing decision variable with average mean = 4.26. The mean range is in the agree category (S) with strongly agree (SS) meaning that the respondents are more dominant in stating that the purchasing decisions made are as expected. Multiple regression equation: KP = 0.485 + 0.341CM + 0.335H + 0.404P, t.counting brand image = 3.417, t.counting price = 3.377 and t.counting promotion = 5.827, F.counting = 29.842 and R2 = 0.510. This means that brand image, price and promotion have a positive influence on purchasing decisions. However, the one that has a greater influence on purchasing decisions is the promotion variable. With the F test there is F count = 29,842 > F table, then Ho is rejected and H4 is accepted. This means that the variables of brand image, price, and promotion simultaneously have a significant effect on the Purchasing Decision variable. With the t test, that the t count (brand image, price, and promotion) is greater than the t table, Ho is rejected and H1, H2 and H3 are accepted. This means that the brand image, price, and promotion variables partially have a significant effect on the Purchase Decision variable. The R2 value of 0.510 means that 51% of the purchasing decision variables can be explained by the brand image, price, and promotion variables and the remaining 49% is influenced by other variables outside the independent variables in this study. The lowest assessment of respondents' responses about promotions regarding gift offers makes consumers interested in buying a toyota avanza car. So it is better to review the gift offer to attract consumers by using a pricing strategy to attract consumers, for example: giving a discount. The lowest assessment of respondents' responses to the price regarding the price of the toyota avanza is commensurate with the quality given. It is hoped that the company can provide additional features in the toyota avanza such as the addition of car accessories. Future researchers should be more careful in selecting respondents. We recommend that you look for respondents who have used Toyota products, then look for a more comfortable place if you are looking for respondents, when respondents fill out questionnaires, researchers give intensive attention to respondents so as not to give careless answers to the questionnaire.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN MAHASISWA BARU TAHUN AJARAN 2022/2023 PROGRAM STUDI MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS KATOLIK SANTO THOMAS MEDAN Simanihuruk, Peran; Manihuruk, Christinus
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The aim of the research is to analyze the factors that influence the decisions of new students for the 2022/2023 academic year of the lecture management study program at the Faculty of Economics, Catholic University of Santo Thomas Medan. Total sample of 189 respondents, data collection with questionnaires and documentation, method of analysis with factor analysis. The results showed that of the 36 factors that most dominantly influenced the decision of new students T.A 2022/2023 to study at the Catholic University of Economics, Santo Thomas Medan, it turned out that the most dominant were: Factor 1: Compatibility of subjects with a variety of courses, accreditation status, having student dormitory Image, quality of education and reputation. Factor 2 : Opportunity to get a scholarship , Public transportation, Has sports facilities and curriculum. Factor 3: Guaranteed future income, graduate quality and interest. Factor 4: Ease of getting a job, strategic campus location and complete facilities. Factor 5: More affordable tuition fees and expected job suitability. Factor 6: Family encouragement and tuition fees can be paid in stages. Factor 7 : Improving the social status of the family and Improving the economic situation of the family. Factor 8: Lecture time is more flexible and educational staff. Factor 9: Number of teaching staff, parental encouragement and recommendations from schools. Factor 10: Environmental security and the expected work in accordance with the choice of major. Factor 11: Quality of teaching staff and encouragement of friends. Factor 12: Greater job opportunities are accepted and alumni success. Factor 13: Having a commitment to learn, Creating a better future and Alumni recommendations. Researchers who only examined 36 factors, it is hoped that researchers will add further research indicators that are considered to influence prospective students in choosing a college study program. This research can be used as a reference for consideration in improving further research as well as for higher education management. For further research, it is hoped that the researcher will be able to increase the number of respondents who are sampled for potential student candidates.

PENGARUH DIRECT MARKETING DAN KUALITASPRODUK TERHADAP KEPUTUSAN PEMBELIAN DENGAN VARIABEL INTERVENING KEPUASAN KONSUMEN PADA LIVE STREAMING MARKETING TIKTOK: (Studi Kasus : Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Sidabutar, Ruth Natalia D. Roitona; Tamba, Darwis; Tarigan, Immanuael; Sagala, Roslinda
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the effect of direct marketing and product quality on purchasing decisions with the intervening variable of consumer satisfaction in live streaming marketing on Tiktok. The population is all students of the Faculty of Economics and Business, Catholic University of Santo Thomas Medan. The research sample was 96 students. Data collection techniques, questionnaires and documentation, data analysis techniques, path analysis, to prove the hypothesis used the t test and F test while to see the closeness of the relationship seen from the correlation coefficient and to find out how much the independent variable can explain the dependent variable seen from the coefficient of determination. The results of the path analysis equation Y = 0.372X1 + 0.538X2 means that direct marketing and product quality have a positive and significant effect on purchasing decisions. The path analysis equation for the influence of direct marketing and product quality on consumer satisfaction Z = 0.243X1+0.586X2 means that direct marketing and product quality have a positive and significant effect on customer satisfaction. The path analysis equation for the influence of direct marketing and product quality on purchasing decisions through customer satisfaction shows Z = 0.076X1+ 0.345X2 + 0.447Y, meaning that the direct marketing variable and product quality have a positive and significant effect on purchasing decisions through customer satisfaction. With the F test, direct marketing, product quality has a positive effect on purchasing decisions through consumer satisfaction on live tiktok (Fcount 56.850 > Ftable 2.70). Partially, it shows that direct marketing variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 4.882 > ttable 1.66140, product quality variables have a positive and significant effect on purchasing decisions on Tiktok Live where tcount is 7.062 > ttable 1.66140, direct marketing variables have an effect positive and significant to consumer satisfaction on tiktok live where tcount 2.764 > ttable 1.66140, product quality variables have a positive and significant effect on consumer satisfaction on tiktok live where tcount 6.679 > ttable 1.66140. The purchase decision variable has a positive and significant impact on consumer satisfaction on live tiktok where tcount is 4.043 > ttable 1.66159. The coefficient of determination (R²) is 0.650, meaning that consumer satisfaction can be explained by direct marketing, product quality and purchasing decisions by 65.0%, while 35% is explained by other factors not explained in this study.

FAKTOR – FAKTOR PENYEBAB KURANGNYA MINAT MAHASISWA BERWIRAUSAHA (Studi Kasus : Mahasiswa Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Katolik Santo Thomas) Simanihuruk, Peran; Simanjuntak, Markus Doddy
Jurnal Manajemen dan Bisnis Volume 24 No. 1 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to investigate the factors causing a lack of interest among students in entrepreneurship in the Management Program of the Faculty of Economics and Business at the Catholic University of Santo Thomas. Data collection methods involved questionnaires and interviews with the participation of 125 students, and data analysis techniques utilized factor analysis.The research findings reveal that the primary factors influencing the lack of entrepreneurial interest among students can be categorized into seven main groups. The first group includes the fear of starting, reluctance to face risks, fear of challenges, lack of self-reliance, lack of experience, and insufficient family support. The second group involves the fear of failure, parental disapproval, and dependence on parents. The third group comprises the inability to identify opportunities, lack of talent, the desire to become an employee, and the absence of capital. The fourth group includes a lack of business management skills, low self-confidence, and social stigma. The fifth group encompasses a lack of perseverance, innovation, creativity, and mentorship. The sixth group involves difficulties in sales, time management challenges, and a lack of collaboration. The seventh group encompasses the fear of stepping out of the comfort zone and past experiences of failure.To enhance students' interest in entrepreneurship, it is recommended to integrate entrepreneurship courses into the curriculum, organize structured entrepreneurship programs or workshops, provide training and mentoring by successful business practitioners or alumni, foster collaboration with local business actors, develop soft skills, organize extracurricular activities, offer financial support, establish business incubators on campus, and provide access to facilities and infrastructure supporting business endeavors.

PENGARUH PEMASARAN DIGITAL DAN KUALITAS PELAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA HOTEL GRAND ORRI BERASTAGI Simanihuruk, Peran; Tarigan, Fitri Anita Br
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

PENGARUH MINAT PERILAKU BERWIRAUSAHA SEBAGAI VARIABEL MEDIASI DALAM PENGEMBANGAN THEORY OF PLANNED BEHAVIOR: (Studi Kasus : Masyarakat yang berwirausaha di Kota Medan) Simanihuruk, Peran; Tamba, Darwis; Sagala, Roslinda; Sinaga, Ria Veronica; Simangunsong, Elisabeth
Jurnal Manajemen dan Bisnis Volume 25 No. 1 Tahun 2025
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze the role of entrepreneurial behavioral intention as a mediating variable in the development of the Theory of Planned Behavior. The research was conducted in Medan City, with a population consisting of individuals engaged in entrepreneurship within the city. The sample of the study included 400 respondents randomly selected from the population. Data collection was carried out through questionnaires and documentation, while data analysis was performed using Smart PLS version 4.0. The results of the study show that attitude toward entrepreneurial behavior has a significant positive effect on entrepreneurial intention (t-statistic 3.584 > 1.96; p-value 0.000) as well as on entrepreneurial behavior (t-statistic 3.006 > 1.96; p-value 0.003). Subjective norms from reference groups also have a significant positive effect on entrepreneurial intention (t-statistic 2.139 > 1.96; p-value 0.032) and entrepreneurial behavior (t-statistic 2.031 > 1.96; p-value 0.042). Perceived behavioral control has a significant positive effect on entrepreneurial intention (t-statistic 4.043 > 1.96; p-value 0.000) and entrepreneurial behavior (t-statistic 11.194 > 1.96; p-value 0.000). Self-confidence positively influences entrepreneurial intention (t-statistic 4.825 > 1.96; p-value 0.000), but does not have a significant effect on entrepreneurial behavior (t-statistic 0.168 < 1.96; p-value 0.867). Entrepreneurial intention has a positive effect on entrepreneurial behavior (t-statistic 2.576 > 1.96; p-value 0.010). Entrepreneurial intention was found to significantly mediate the influence of entrepreneurial attitude on entrepreneurial behavior (t-statistic 2.060 > 1.96; p-value 0.039). However, entrepreneurial intention does not mediate the influence of subjective norms on entrepreneurial behavior significantly (t-statistic 1.578 < 1.96; p-value 0.115). Similarly, entrepreneurial intention does not significantly mediate the influence of perceived behavioral control on entrepreneurial behavior (t-statistic 1.925 < 1.96; p-value 0.054). On the other hand, entrepreneurial intention significantly mediates the influence of self-confidence on entrepreneurial behavior (t-statistic 2.326 > 1.96; p-value 0.020). To enhance entrepreneurial intention and behavior, synergy between education, industry, and society is necessary to create an environment that supports entrepreneurship. Training programs that combine business simulations, mentoring, and confidence-building can help foster a positive entrepreneurial attitude. Additionally, social support from family, friends, and entrepreneur communities, as well as access to capital and supportive regulations, are crucial to optimizing individual potential for sustainable entrepreneurship.

PENGARUH PERSEPSI KUALITAS DAN KEPUASAN TERHADAP LOYALITAS PELANGGAN PADA KOPERASI KREDIT (CREDIT UNION) MANDIRI CABANG MEDAN (Studi Kasus : Pelanggan Koperasi Kredit (Credit Union) Mandiri Cabang Medan) Simanihuruk, Peran
Jurnal Riset Akuntansi & Keuangan Vol 1 No. 1 Tahun 2015
Publisher : UNIKA Santo Thomas

Tujuan penelitian ini menganalisis pengaruh persepsi kualitas dan kepuasan terhadap loyalitas pelanggan pada Koperasi Kredit (Credit Union) Mandiri Cabang Medan. Manfaat penelitian, memberikan bukti empiris mengenai pengaruh variabel yang dapat mempengaruhi persepsi kualitas dan loyalitas pelanggan. Jumlah sampel 96 nasabah, metode pengumpulan data melalui koesioner dan dokumentasi, metode analisis data digunakan regresi linier dan berganda dan untuk menguji hipotesis digunakan uji t dan uji F. Hasil penelitian menunjukkan variabel harga berpengaruh signifikan terhadap persepsi kualitas, variabel reputasi perusahaan berpengaruh signifikan terhadap persepsi kualitas, variabel persepsi kualitas berpengaruh signifikan terhadap variabel loyalitas pelanggan. variabel kepuasan pelanggan berpengaruh signifikan terhadap variabel loyalitas pelanggan, variabel harga dan reputasi perusahaan mempunyai pengaruh yang positif terhadap persepsi kualitas dan variabel persepsi kualitas dan kepuasan Pelanggan mempunyai pengaruh yang positif terhadap loyalitas pelanggan. Berdasarkan hasil penelitian, sebaiknya pihak Koperasi Kredit (Credit Union) Mandiri Cabang Medan memperhatikan variabel harga yang terkait dengan konsumen sasaran maupun pesaing, variabel reputasi perusahaan yang terkait dengan pengalaman perusahaan, kompetensi perusahaan dan keunggulan perusahaan, variabel persepsi kualitas yang terkait dengan keandalan (Reliability), ketanggapan (Responsiveness), keyakinan (Assurance), empati (Empathy) dan Tangibles. variabel kepuasan pelanggan supaya tetap dipertahankan yang terkait dengan kesesuaian harapan , persepsi kinerja dan penilaian pelanggan dan mempertahankan variabel loyalitas pelanggan yang terkait dengan Repeat Purchase, Retention dan Referalls.

PENGARUH PERSEPSI KUALITAS DAN KEPUASAN TERHADAP LOYALITAS NASABAH (STUDI KASUS : NASABAH KOPERASI KREDIT (CREDIT Simanihuruk, Peran
Jurnal Riset Akuntansi & Keuangan Vol 4 No. 1 Tahun 2018
Publisher : UNIKA Santo Thomas

Tujuan penelitian ini menganalisis pengaruh persepsi kualitas dan kepuasan terhadap loyalitas nasabah Koperasi Kredit (Credit Union) Mandiri ( Kopdit CU Mandiri). Manfaat penelitian, memberikan bukti empiris mengenai pengaruh variabel yang dapat mempengaruhi persepsi kualitas dan loyalitas nasabah. Jumlah sampel 96 nasabah, metode pengumpulan data dengan koesioner dan dokumentasi, metode analisis data digunakan regresi linier dan berganda dan untuk menguji hipotesis digunakan uji t dan uji F. Hasil penelitian menunjukkan bahwa variabel harga berpengaruh signifikan terhadap persepsi kualitas, variabel reputasi perusahaan berpengaruh signifikan terhadap persepsi kualitas, variabel persepsi kualitas berpengaruh signifikan terhadap variabel loyalitas nasabah, variabel kepuasan nasabah berpengaruh signifikan terhadap variabel loyalitas nasabah, variabel harga dan reputasi perusahaan mempunyai pengaruh yang positif terhadap persepsi kualitas dan variabel persepsi kualitas dan kepuasan nasabah mempunyai pengaruh yang positif terhadap loyalitas nasabah. Berdasarkan hasil penelitian, sebaiknya pihak Kopdit CU Mandiri memperhatikan variabel harga yang terkait dengan konsumen sasaran maupun pesaing, variabel reputasi perusahaan yang terkait dengan pengalaman, kompetensi dan keunggulan Kopdit CU Mandiri, variabel persepsi kualitas yang terkait dengan keandalan (Reliability), ketanggapan (Responsiveness), keyakinan (Assurance), empati (Empathy) dan Tangibles. variabel kepuasan nasabah supaya tetap dipertahankan yang terkait dengan kesesuaian harapan , persepsi kinerja dan penilaian nasabah dan mempertahankan variabel loyalitas nasabah yang terkait dengan Repeat Purchase, Retention dan Referalls.

ANALISIS SISTEM ANTRIAN DAN HUBUNGANNYA DENGAN PELAYANAN KASSA PADA PT. CARREFOUR CITRA GARDEN MEDAN Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 10 No. 1 Tahun 2010
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v10i1.73

PT. Carrefour Citra Garden Medan engaged in the retail market various products, such as fresh, bazaar, textile, and grocery applane. The number of customers who shop from January to December 2010 fluctuates every month and long lines occurred in August when the feast of Eid al-Fitr and December when the Christmas and New Year's Eve. From the description, formulated the following research problem: "Why is the gap between the queuing system raises expectations with actual service time at the PT. Carrefour Citra Garden Field ".The research objective was to determine and analyze the queuing system on PT. Carrefour Citra Garden Medan. Benefits of the research is to provide information material to the company in the form of advice regarding the analysis of queuing systems. The study population is the number of customers of PT. Carrefour Citra Garden Field from 2009 until 2010. The samples taken months from January to December 2010. Required data are collected through observation and documentation techniques. Data analysis technique used is descriptive method. From the results of the discussion was concluded that the long queues at the PT. Carrefour Citra Garden Medan often occur on Saturday at 17.00 pm - 20.00 pm, and on a Sunday or holiday queues at 12.00 am - 14.00 pm and at 17.00 pm - 20.00 pm. Standard service time for each customer at the PT. Carrefour Citra Garden Medan maximum of 1 minute, yet customers have to wait up to 20 minutes at the feast of Eid al-Fitr and Christmas Day at 9 minutes. Customer arrival rate at PT. Carrefour Citra Garden Medan is not constant, the time required to serve every customer is different, Kassa served on a first come, first served basis and unlimited customer population. The probability of unemployed workers pads reach 4%. The number of customers in the queuing system at 43 people. The probability of the whole staff busy pads reach 94.91%. Customer in the queue system to 33 people. The time spent waiting and served customers to reach 26 minutes. Time spent waiting for customers to be served up to 20 minutes. This shows that the waiting time to be served is still too high. Suggestions are given for consideration to the management company is the best, firms pay more attention to the system queue by adding pads officers to serve customers at the time of school entry, the feast of Eid al-Fitr and Christmas celebrations and other holidays to reduce the long queues . To avoid the presence of officers who are unemployed pads, the company should provide to an officer other duties such as checking and making gauze packin

APLIKASI THEORY OF REASONED ACTION UNTUK MEMPREDIKSI PERILAKU KONSUMEN UNTUK PEMBELIAN SEPEDA MOTOR HONDA VARIO (Studi Kasus : Mahasiswa Fakultas Ekonomi Unika Santo Thomas Medan) Simanihuruk, Peran
Jurnal Manajemen dan Bisnis Vol 13 No. 2 Tahun 2013
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v13i2.80

This study analyzes the Consumer Behaviour In Buying Motorcycles Honda Vario. Objective to investigate the influence of consumer confidence and the evaluation will result in a partial and simultaneous on consumer attitudes, to determine the effect of normative beliefs and motivations of consumers and simultaneously to partially subjective norms, to determine the effect of consumer attitudes and subjective norms, and simultaneous partial to behave interests . The benefits of research to provide inputs for the company in formulating and developing marketing strategies. to contribute to other researchers in the development of the theory of consumer behavior developed by I. Ajzen and M. Fishbein. Total sample of 125 respondents, the type of data used primary and secondary data and data collection tools and documentation koesioner. Data analysis tools used multiple regression.. The results showed consumer confidence coefficient and evaluation will have nalai positive effect on consumer attitudes, normative beliefs and motivation variables consumers have a positive value on subjective norms, as well as variables in consumer attitudes and subjective norms have positive value to the interest behave. Based on t test and F test showed that consumer confidence and the evaluation will have a significant effect partially and simultaneously on consumer attitudes, normative beliefs and motivations of consumers having a significant effect on partial and simultaneous subjective norms, consumer attitudes and subjective norms have an influence significant and simultaneous partial to behave interest to buy a motorcycle Handa Vario.

Title

Found 39 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 39 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 39 Documents
Search