Article Per Year (5 Year)
p-Index From 2021 - 2026
4.877
P-Index
This Author published in this journals
All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Communication Sciences (JCoS) Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmiah Wahana Pendidikan Jurnal Komunikasi Islam (J-KIs) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Kajian dan Penelitian Umum Jurnal Intelek Insan Cendikia International Journal of Technology and Education Research Jurnal Cendekia Ilmiah PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
HUDI SANTOSO
Unknown Affiliation
Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 39 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 39 Documents
Search

 1   2   3   4 
Ekspresi Diri Gen Z melalui Fitur Posting Ulang Tiktok Dhiyaa Riznieqia Chahya; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
J-CEKI : Jurnal Cendekia Ilmiah Vol. 5 No. 2: Februari 2026
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v5i2.13565

Abstract

Fenomena meningkatnya penggunaan fitur posting ulang (repost) pada aplikasi TikTok menunjukkan adanya perubahan cara Generasi Z mengekspresikan diri di ruang digital. Penelitian ini bertujuan untuk menganalisis hubungan antara penggunaan fitur repost TikTok dengan ekspresi diri pada pengguna Generasi Z. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 103 responden yang merupakan pengguna aktif TikTok. Instrumen penelitian disusun berdasarkan skala Likert lima poin dan dianalisis menggunakan perangkat lunak SPSS dengan uji korelasi Pearson dan Spearman. Hasil penelitian menunjukkan bahwa terdapat hubungan positif yang sangat kuat dan signifikan antara penggunaan fitur repost dan ekspresi diri (r = 0,882; p < 0,01). Analisis antarindikator juga menunjukkan bahwa aspek popularitas dan interaksi sosial merupakan faktor yang paling dominan dalam mendorong ekspresi diri pengguna. Temuan ini memperkuat teori Uses and Gratifications dan Self-Presentation, yang menjelaskan bahwa individu secara aktif memanfaatkan media sosial untuk memenuhi kebutuhan ekspresif dan membangun citra diri digital. Penelitian ini memberikan kontribusidalam memahami bagaimana fitur repost tidak hanya berfungsi sebagai alat berbagi ulang konten,tetapi juga sebagai media representasi identitas dan komunikasi simbolik di era media sosial partisipatif.
Kajian Model Komunikasi Interaktif Melalui Zoom Dalam Meningkatkan Motivasi Belajar Generasi Z Di Kota Bogor Raja Sulaiman; Hudi Santoso; Enden Darjatul; Rici Tri Harpin Pranata
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 2: Februari 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i2.13594

Abstract

Perkembangan teknologi digital mendorong pembelajaran beralih ke sistem daring, termasuk penggunaan Zoom Meeting sebagai media utama. Generasi Z sebagai digital natives memiliki kemampuan adaptasi tinggi terhadap teknologi, namun motivasi belajar mereka tetap dipengaruhi oleh kualitas komunikasi selama proses pembelajaran. Penelitian ini bertujuan untuk mengetahui pengaruh komunikasi interaktif dalam pembelajaran daring melalui Zoom terhadap motivasi belajar Generasi Z di Kota Bogor. Penelitian menggunakan metode kuantitatif dengan jenis explanatory research. Data dikumpulkan melalui kuesioner skala Likert yang disebarkan kepada 104 responden, kemudian dianalisis menggunakan uji validitas, reliabilitas, normalitas, linearitas, serta regresi linier sederhana. Hasil penelitian menunjukkan bahwa komunikasi interaktif berpengaruh positif dan signifikan terhadap motivasi belajar, dibuktikan dengan nilai koefisien regresi sebesar 1.319 dan nilai signifikansi 0.000. Nilai koefisien determinasi (R²) sebesar 0.577 menunjukkan bahwa 57.7% variasi motivasi belajar dipengaruhi oleh komunikasi interaktif melalui Zoom. Temuan ini menegaskan bahwa interaksi yang jelas, responsif, dan melibatkan peserta didik merupakan faktor penting dalam meningkatkan motivasi belajar pada pembelajaran daring.
KONTEN VISUAL STORYTELLING AKUN TIKTOK @KOLLAINFOREST DALAM PEMBENTUKAN BRAND IMAGE DI KALANGAN FOLLOWERS R. Agni Najwa Madenda; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Public
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.47208

Abstract

The rapid development of social media, particularly TikTok, has transformed how audiences consume information and form perceptions of a brand, making visual storytelling content an essential element in digital marketing communication strategies. However, studies examining the influence of visual storytelling on brand image formation on TikTok are still limited. This study aims to analyze the effect of visual storytelling content on the formation of brand image on the @kollainforest TikTok account among its followers. This research employs a quantitative approach using a survey method involving 100 respondents who are followers of the @kollainforest account. Data were collected through questionnaires using a Likert scale and analyzed using classical assumption tests and simple linear regression. The results show that visual storytelling content is categorized as high across all dimensions, while brand image is also categorized as high. The regression analysis indicates a positive and significant effect of visual storytelling on brand image, with a regression coefficient of 0.401 and a significance value of < 0.001. Furthermore, the coefficient of determination (R Square) is 0.438, indicating that visual storytelling contributes 43.8% to the formation of brand image, which is considered a moderately strong effect. These findings suggest that improving the quality of visual storytelling content can strengthen brand image in the minds of the audience. Therefore, businesses and content creators are encouraged to optimize creative, consistent, and communicative visual content as a strategy to build a positive brand image.
Literasi Media Digital Staf Frontliner terhadap Kesiapan Penanganan Hoaks Kesehatan di RSUD Welas Asih Provinsi Jawa Barat Muhamad Habibie; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9052

Abstract

The rapid development of digital media has increased the complexity of health information flows and triggered the spread of misinformation, thereby requiring service personnel to be prepared to manage information critically. However, studies specifically examining the relationship between digital media literacy and readiness to handle health hoaxes among non-medical frontliner staff remain limited. This study aims to analyze the relationship between digital media literacy and readiness in handling health-related hoaxes among frontliner staff at RSUD Welas Asih Bandung. A quantitative approach with a survey method was employed, involving 243 respondents selected through a census sampling technique. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that digital media literacy is at a high level, with digital safety (85.2%) and digital ethics (82.3%) as dominant indicators. Readiness in handling health hoaxes is also high, with gathering (78.6%) and planning (76.1%) as the highest indicators. The correlation test shows a positive and significant relationship with a coefficient of 0.794 (p<0.001), indicating a strong association. These findings suggest that improving digital media literacy significantly contributes to enhancing readiness in handling health hoaxes. Therefore, strengthening digital literacy is an important strategy to improve communication effectiveness and healthcare service quality.
Kualitas Informasi Katalog Digital Akun Instagram @SantflowersBouquet dalam Keputusan Pembelian Produk Santflowers Faradita Putri; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9053

Abstract

The rapid development of social media, particularly Instagram, has transformed consumers’ information-seeking behavior and purchasing decision processes, making information quality in digital catalogs a crucial factor in visual-based marketing. However, studies examining information quality in Instagram-based digital catalogs for highly customized products remain limited. This study aims to analyze the relationship between the quality of digital catalog information and purchasing decisions on the @santflowersbouquet account. A quantitative approach with a survey method was employed, involving 95 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed through validity, reliability, and Spearman’s Rank correlation tests. The results indicate that information quality is categorized as high, with accuracy (92.6%) and timeliness (86.3%) as the dominant indicators. Purchasing decisions are also in the high category, with the time of purchase indicator reaching 96.8%. The correlation test shows a positive and significant relationship with a coefficient of 0.621 (p<0.001), indicating a strong association. These findings suggest that improving the quality of digital catalog information significantly contributes to enhancing purchasing decisions. Therefore, businesses are encouraged to optimize information quality as part of their digital marketing communication strategy.
Strategi Komunikasi Digital dalam Diseminasi Informasi Publik di Platform Instagram @fpd_dpr Hanania Adinda; Hudi Santoso
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 2 (2026): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i2.2218

Abstract

This study aims to analyze the digital communication strategy implemented by the Democratic Party Faction of the Indonesian House of Representatives (DPR RI) in disseminating public information through the Instagram platform @fpd_dpr. The study used a qualitative descriptive approach with data collection techniques through in-depth interviews with the media team, experts, and related parties in social media management. The results of the study indicate that Instagram is utilized as the main medium for political communication, performance transparency, and interaction with the public. The communication strategy implemented includes value proposition, segmentation, targeting, positioning (STP), operational and delivery processes, and measurement and feedback. The content is designed visually, concisely, informatively, and based on current issues to attract the attention of the audience, especially the younger generation who actively use social media. The effectiveness evaluation strategy is carried out through public engagement indicators, such as likes, comments, views, and audience responses to posts. Overall, the implemented digital communication strategy is considered quite effective in increasing public participation and expanding the reach of information, although it still faces challenges in adapting to the ever-changing dynamics of social media development.
Strategi Komunikasi Digital Dinas Komunikasi, Informatika, dan Statistik DKI Jakarta dalam Penyebaran Informasi Publik melalui Media Sosial Instagram @katakotajakarta Khansa Deliylah; Hudi Santoso
Jurnal Riset Rumpun Seni, Desain dan Media Vol. 5 No. 1 (2026): April : Jurnal Riset Rumpun Seni, Desain dan Media
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrsendem.v5i1.9178

Abstract

This study aims to analyze the digital communication strategy implemented by the Jakarta Communication, Informatics, and Statistics Office (Diskominfotik) in the dissemination of public information through the @katakotajakarta Instagram account. The research method uses a descriptive qualitative approach with data collection techniques in the form of observation, interviews, and literature studies. The results of the study show that there is a shift in communication patterns from one direction to a more interactive two-way, characterized by the use of visual content, the use of casual language, and systematic content planning. The use of the Reels feature has proven to be effective in increasing audience reach, especially from non-followers. However, the challenges faced include fluctuations in engagement and the risk of information overload that can reduce the effectiveness of communication. This study concludes that adaptive and data-based digital communication strategies are able to increase the effectiveness of public communication and strengthen the relationship between the government and the community. These findings provide practical implications for the management of public communication in the digital era, especially in utilizing social media as an interactive means that support transparency and public participation.
Pengelolaan Akun Instagram @dprd.kotabogor Sebagai Sarana Informasi Publik Oleh Humas DPRD Kota Bogor Dhiyaa Riznieqia Chahya; Hudi Santoso
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 4: Juni 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i4.17729

Abstract

Penelitian ini bertujuan menganalisis proses dan strategi pengelolaan akun Instagram @dprd.kotabogor sebagai sarana informasi publik oleh Humas DPRD Kota Bogor serta faktor-faktor yang memengaruhi pelaksanaannya. Penelitian menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa partisipasi aktif, observasi, wawancara mendalam, dan studi literatur yang dilaksanakan di Sekretariat DPRD Kota Bogor selama periode Januari hingga Mei 2026. Hasil penelitian menunjukkan bahwa pengelolaan akun Instagram dilakukan secara terpusat oleh Divisi Hubungan Masyarakat dan Protokol melalui tahapan terstruktur meliputi perencanaan konten, produksi materi, verifikasi informasi, publikasi, dan evaluasi berbasis Instagram Insight. Data insight menunjukkan 307.138 tayangan dengan 57,4% audiens berasal dari non-pengikut, mengindikasikan potensi jangkauan yang luas. Kendala utama meliputi keterbatasan sumber daya manusia, padatnya agenda kegiatan, dan perubahan algoritma platform. Penelitian menyimpulkan bahwa efektivitas akun Instagram DPRD Kota Bogor bersifat tidak merata: relatif kuat pada dimensi jangkauan (reach effectiveness), terbatas pada dimensi keterlibatan aktif (interaction effectiveness), dan belum optimal pada dimensi transparansi substantif (substantive transparency). Kondisi ini bersumber dari structural bias toward documentation kecenderungan sistemik mendokumentasikan kegiatan ketimbang menjelaskan substansi dan dampak kebijakan yang dipengaruhi oleh sensitivitas politik kelembagaan, keterbatasan kapasitas tim, dan karakter birokrasi legislatif. Pengembangan diperlukan pada aspek konten edukatif-deliberatif, interaksi dua arah, dan kerangka evaluasi berbasis pemahaman publik.
Electronic-Word-of-Mouth dalam Live Streaming TikTok Shop Mendorong Impulse Buying di Kalangan Mahasiswa cintya cintya; Hudi Santoso; Leonard Dharmawan
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the influence of electronic Word of Mouth (e-WoM) in TikTok Shop Live Streaming on the impulse buying behavior of university students in Indonesia. The research employs a quantitative method with an associative approach and uses purposive sampling to gather data from 67 respondents, consisting of active university students who are TikTok users and have previously made purchases through TikTok Shop Live. The research instrument was developed based on the Information Adoption Model and the Online Impulse Buying Behavior Model. Data were analyzed using SPSS through a series of tests, including validity, reliability, normality, linearity, and simple linear regression analysis. The findings reveal that e-WoM has a positive and significant influence on impulse buying behavior, indicated by a correlation coefficient (R) of 0.531 and a significance value of < 0.001. The coefficient of determination (R²) of 0.282 indicates that e-WoM explains 28.2% of the variation in students’ impulse buying behavior, while the remaining 71.8% is influenced by other factors outside the research model. These results demonstrate that comments, testimonials, recommendations, and real-time interactions during live streaming can build trust and emotional engagement, thereby encouraging spontaneous purchasing decisions. This study provides empirical insights into the mechanism of e-WoM within the context of live streaming commerce and offers strategic implications for digital business practitioners in optimizing interactive communication to enhance consumer purchasing decisions.
Konten Feed Instagram @Folkative terhadap Tingkat Literasi Media Followers di Kota Bogor Nayyara Alya Fazila; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.A (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini mengkaji pengaruh konten feed Instagram @Folkative terhadap tingkat literasi media followers di Kota Bogor. Pendekatan kuantitatif digunakan dengan menyebarkan kuesioner daring kepada 100 followers aktif. Konten feed dinilai melalui aspek context, communication, collaboration, dan connection,sedangkan literasi media mencakup kemampuan teknis, pemahaman kritis, dan kemampuan berkomunikasi. Data dianalisis melalui uji validitas, reliabilitas, uji normalitas, korelasi Pearson, serta regresi linier sederhana untuk melihat hubungan dan pengaruh antarvariabel. Studi ini menemukan bahwa konten yang jelas, relevan, dan mudah diikuti mendukung peningkatan kemampuan pengguna dalam memahami dan mengevaluasi informasi.
Co-Authors Adela Intan Andini Akmal Pijar Aradhana Aliya Salsabila Amalia Febriyani Amira Nursaidah Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chahya, Dhiyaa Riznieqia Cintya Cintya Dhiyaa Riznieqia Chahya Dyla Fauza Rahmawati Enden Darjatul Enden Darjatul Ulya Faradita Putri Faradita Putri Al Rohman Hanania Adinda Hevi Novianti Ika Sartika Ika Yuliasari Khalila Zahra Khansa Deliylah Khoirunisa, Fathiya Leonard Dharmawan Maulina Dwi Handayani Muhamad Habibie Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Nayyara Alya Fazila Nazwa Rivie Azahra Novita Lestiani Nursya'ban, Hanifah R. Agni Najwa Madenda Raden Roro Fatimah Azzahra Aulia Raja Sulaiman Rici Tri Harpin Pranata Rifalia Gusmalina Sella Syahfillah Aishwasam Siti Rizka Aulia Siti Sakinah Suparman Syafitrie Pangestuti Syarifah Noor Zahwa Thabina Carissa Putri Zerlynda Ali Zhorif Febriansyah