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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar Journal of Communication Sciences (JCoS) Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Jurnal Ilmiah Ilmu Komunikasi Communique Jurnal Ilmiah Wahana Pendidikan Jurnal Komunikasi Islam (J-KIs) Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Journal of Innovation Research and Knowledge Jurnal Ilmu Sosial, Pendidikan Dan Humaniora Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Jurnal Ilmiah Teknik Informatika dan Komunikasi Jurnal Kajian dan Penelitian Umum Jurnal Intelek Insan Cendikia International Journal of Technology and Education Research Jurnal Cendekia Ilmiah PESHUM Edutik : Jurnal Pendidikan Teknologi Informasi dan Komunikasi
HUDI SANTOSO
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Religion Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Kualitas Konten Kesehatan pada Akun Instagram @dr.tirta terhadap Perilaku Hidup Sehat Mahasiswa Zhorif Febriansyah; Hudi Santoso; Leonard Dharmawan
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.C (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

This study aims to analyze the influence of the quality of health content on the Instagram account @dr.tirta on healthy lifestyle behavior of students. The background of the study departs from the high use of social media as a source of health information and the increasing role of health influencers in building public health awareness. The study used a quantitative explanatory method with a purposive sampling technique on 60 Medical students of Padang State University who have Instagram accounts and have been exposed to @dr.tirta content. The content quality variable was measured using Jefferson & Tanton's five dimensions (helpful, entertaining, authentic, relevant, timely), while the healthy lifestyle variable refers to three behavioral domains according to Bloom (knowledge, attitude, and action). Data analysis was performed using simple linear regression via SPSS. The results showed a fairly strong positive relationship between the quality of @dr.tirta content and healthy lifestyle behavior of students.
The Use of Music as a Stress Coping Mechanism among Generation Z in Bogor City Maulina Dwi Handayani; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.D (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

This research was motivated by the increasing psychological pressure experienced by Generation Z, who grew up in an era of rapid technological development, which made effective coping strategies essential for managing stress. Music was one of the most widely used coping media because it was considered capable of providing distraction, emotional relief, and a channel for self-expression. The main problem explored in this study was how the use of music as a coping mechanism influenced stress levels among Generation Z in Bogor City. The purpose of this research was to analyze the extent to which music contributed to helping adolescents and young adults manage the stress they faced. A quantitative method was employed using a survey technique, involving 100 respondents selected through purposive sampling. Data were collected using a Likert-scale questionnaire and analyzed using simple linear regression. The findings showed that music had a significant effect on coping ability, with a significance value below 0.05 and a coefficient of determination (R²) of 0.755, indicating that 75.5% of coping ability was explained by music use. The study concluded that music played an important role as a coping medium that helped Generation Z regulate emotions, calm their minds, and reduce psychological pressure. It was recommended that educational efforts on healthy coping strategies be further developed and that the use of music as a supportive mental health tool be promoted more intentionally among Generation Z.
Asosiasi Literasi Media terhadap Kemampuan Generasi Z Kota Bogor dalam Mengenali Hoaks di WhatsApp Siti Rizka Aulia; Hudi Santoso; Enden Darjatul Ulya; Rici Tri Harpin Pranata
Jurnal Ilmiah Wahana Pendidikan Vol 12 No 6.B (2026): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

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Abstract

Maraknya penyebaran hoaks di WhatsApp menuntut kemampuan literasi media yang baik, terutama bagi Generasi Z sebagai pengguna aktif media digital. Penelitian ini bertujuan untuk menganalisis hubungan antara literasi media dan kemampuan mengenali hoaks pada Generasi Z di Kota Bogor. Penelitian menggunakan metode kuantitatif dengan desain deskriptif-korelasional dan melibatkan 100 responden melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert dan dianalisis menggunakan uji korelasi Pearson. Hasil penelitian menunjukkan bahwa tingkat literasi media responden berada pada kategori tinggi, terutama pada dimensi verifikasi dan analisis pesan. Kemampuan mengenali hoaks juga tergolong tinggi, meskipun aspek pelaporan masih rendah. Uji statistik menunjukkan hubungan sangat kuat dan signifikan antara kedua variabel (r = 0,800; p = 0,000). Temuan ini menegaskan pentingnya literasi media sebagai upaya mitigasi penyebaran hoaks di ruang digital.
Strategi Konten Media Sosial X @BlibliCare dalam Membangun Customer Engagement Amira Nursaidah; Hudi Santoso
Jurnal Ilmiah Ilmu Komunikasi Communique Vol 8 No 1 (2025): Jurnal Ilmiah Ilmu Komunikasi Communique
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62144/jikq.v8i1.579

Abstract

Pesatnya perkembangan internet telah mengubah cara manusia maupun perusahaan dalam berkomunikasi. Media sosial menjadi salah satu platform strategis dalam membangun hubungan antara perusahaan dengan pelanggan. Akun layanan pelanggan @BlibliCare di media sosial X selain berfungsi sebagai media komunikasi, juga dimanfaatkan untuk mengunggah berbagai konten. Penelitian ini bertujuan untuk mengetahui konten media sosial X @BlibliCare serta tingkatan customer engagement yang terbentuk berdasarkan konsep Four Pillars Social Media Content Strategy dan Four Stages of Customer Engagement. Metode yang digunakan adalah analisis isi kuantitatif dengan unit analisis berupa 112 unggahan akun @BlibliCare selama periode Oktober hingga Desember 2024. Hasil penelitian menunjukkan bahwa konten berbentuk foto/gambar dengan jenis konten hiburan paling banyak digunakan. Seluruh konten yang diunggah berhasil mendorong keterlibatan pelanggan hingga ke tahap creation, yang menunjukkan strategi konten @BlibliCare efektif dalam mendorong partisipasi aktif pelanggan. Temuan ini menunjukkan bahwa strategi konten yang bersifat menghibur cenderung lebih efektif dalam menarik perhatian dan mendorong partisipasi pengguna media sosial. Penelitian ini memberikan gambaran bahwa pemilihan jenis konten berperan penting dalam membangun customer engagement di media sosial.
Penerapan Integrated Marketing Communication (IMC) dalam Meningkatkan Daya Tarik Publik terhadap Aset PFN Heritage Siti Sakinah; Hudi Santoso
Journal of Communication Sciences (JCoS) Vol. 8 No. 1 (2025): Oktober
Publisher : Departement of Communication Sciences, Faculty of Social and Political Sciences, UIM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55638/jcos.v8i1.1714

Abstract

Penelitian ini membahas penerapan strategi Integrated Marketing Communication (IMC) dalam meningkatkan daya tarik publik terhadap PFN Heritage sebagai kawasan cagar budaya. Menggunakan metode kualitatif deskriptif, penelitian ini menyoroti bagaimana delapan elemen IMC seperti advertising, sales promotion, events and experiences, public relations and publicity, direct marketing, interactive marketing, word of mouth marketing, dan personal selling diimplementasikan secara terpadu melalui media sosial dan aktivitas luring. Hasil penelitian menunjukkan bahwa strategi komunikasi yang konsisten, partisipatif, dan edukatif mampu memperkuat citra PFN Heritage serta secara signifikan meningkatkan daya tarik publik. Strategi ini menjadikan PFN Heritage sebagai ruang kreatif yang inklusif dan relevan dengan perkembangan zaman, sekaligus memperkuat posisinya sebagai institusi budaya dalam ekosistem ekonomi kreatif nasional. Kata Kunci: Integrated Marketing Communication, daya tarik publik, PFN Heritage, komunikasi digital, strategi promosi.
STRATEGI PEMANFAATAN INSTAGRAM STORY SEBAGAI MEDIA PUBLIKASI KEGIATAN SEKRETARIS DAERAH KOTA BOGOR Syarifah Noor Zahwa; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.48712

Abstract

The development of social media has encouraged changes in the pattern of government public communication, including the dissemination of information related to government activities to the public. Instagram has become one of the social media platforms utilized by the government for information publication because it is capable of delivering information quickly, visually, and easily accessible to the public. This study aims to determine the strategy for utilizing Instagram Story as a publication medium for the activities of the Regional Secretary of Bogor City and to identify the supporting and inhibiting factors in its management process. This research employed a qualitative method with a descriptive approach. Data collection techniques were carried out through observation, interviews, and documentation related to the management process of social media publications for the activities of the Regional Secretary of Bogor City. The results of the study indicate that Instagram Story is utilized as a medium for publishing government activities because it is considered capable of delivering information quickly, accurately, and communicatively to the public. The communication strategy applied includes the use of visual content in the form of photos and videos, concise message preparation, and real-time publication of activities. The utilization of Instagram Story also helps build the image of a government that is active and transparent to the public. However, several obstacles were found in the management process, such as time limitations, internet network constraints, and content adjustments to the characteristics of social media audiences.
STRATEGI REBRANDING MEDIA SOSIAL DALAM MEMBANGUN PERSONAL BRANDING PIMPINAN PUBLIK DI DIREKTORAT INFRASTRUKTUR DIGITAL KOMDIGI Sella Syahfillah Aishwasam; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.49944

Abstract

The development of digital technology has changed public communication practices in the government sector, including the use of social media as a medium for leaders’ personal branding and institutional branding. This study aims to analyze social media rebranding strategies through the optimization of LinkedIn and Instagram at the Directorate of Digital Infrastructure of Komdigi. The study employed a qualitative approach using observation, interviews, documentation, and direct involvement of the researcher in the media branding team during the period of January 26 to May 10, 2026. The findings show that the rebranding strategy was carried out through a more structured and consistent digital communication arrangement based on the characteristics of each platform. LinkedIn was used to strengthen the professional image of public leaders through the delivery of ideas, strategic activities, and policy communication. Instagram was utilized to build closer engagement with the public through visual approaches and storytelling. The study also found that leaders’ personal branding and institutional branding support each other in strengthening institutional image and increasing public trust. Several challenges were identified, including limited resources, consistency in content production, and the selection of public information. Overall, this study shows that planned and integrated social media management can improve the effectiveness of public communication in the digital era. Keywords: rebranding, social media, personal branding, public communication, institutional branding
PENYUTRADARAAN DALAM PRODUKSI FILM DOKUMENTER BADUY BERBASIS AUDIO SPATIALIZATION MENGGUNAKAN BANDLAB Khoirunisa, Fathiya; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 Nomor 02, Juni 2026 Published
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50401

Abstract

Documentary films are an effective audiovisual medium for conveying information, education, and cultural representation to the public. The Baduy indigenous community has a traditional education system based on life experiences, oral storytelling, and traditional values that are still preserved amid the progress of modernization. This study aims to describe the director’s creative techniques in the production of the documentary “Learning from the Baduy Traditional Land” and to analyze the impact of these creative techniques on the delivery of educational messages and the cultural representation of the Baduy community. The method used in this study is descriptive qualitative, focusing on the pre-production, production, and post-production stages of the documentary. The results of the study indicate that the director applied creative techniques through an observational approach, the use of natural lighting, visual composition, reflective narration, and the application of audio spatialization to create an immersive audiovisual experience. The application of these techniques effectively strengthened the delivery of educational messages regarding the Baduy community’s educational system and authentically represented local culture through the medium of documentary film.
PERANCANGAN ONE-PERSON DIGITAL AGENCY BERBASIS CLOUD DALAM PENGELOLAAN KAMPANYE MEDIA SOSIAL MULTI-BRAND Zerlynda Ali; Hudi Santoso
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 02 (2026): Volume 11 No. 2, Juni 2026 Release
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i02.50712

Abstract

The budget constraints faced by micro, small, and medium enterprises in accessing professional social media management services have created a significant structural gap within the digital creative industry. This study aims to design and implement a cloud computing- and artificial intelligence-based one-person digital agency model as an operational alternative to conventional agency structures for managing multi-brand social media campaigns. A descriptive qualitative approach was employed through an implementative case study conducted during the period of March to May 2026. The operational system was constructed through seven integrated workflow stages, encompassing landing page access, brand onboarding, strategic mapping, AI-assisted content planning, content batching production, automated deployment and performance monitoring, and an evaluation and optimization loop, all of which were managed by a single individual within a technology-based ecosystem. Implementation results indicate that the system successfully managed 36 brands across various industries, producing over 113 content pieces, generating revenue of Rp11,375,000, recording organic audience growth from 900 to over 14,000 followers on one brand, and achieving 280 documented sales transactions. Operational cost efficiency exceeded 80% compared to conventional team-based agency models. This study concludes that the integration of lean structure principles, artificial intelligence, and cloud infrastructure demonstrably produces a measurable, adaptive, and sustainable digital agency system. Future research is recommended to examine model scalability across larger brand volumes and to develop a more standardized freelancer ecosystem curation framework.
Co-Authors Adela Intan Andini Akmal Pijar Aradhana Aliya Salsabila Amalia Febriyani Amira Nursaidah Anggi Widia Khairunnisa Anggi Widya Khairunisa Azmy Deliana Putri Chahya, Dhiyaa Riznieqia Cintya Cintya Dhiyaa Riznieqia Chahya Dyla Fauza Rahmawati Enden Darjatul Enden Darjatul Ulya Faradita Putri Faradita Putri Al Rohman Hanania Adinda Hevi Novianti Ika Sartika Ika Yuliasari Khalila Zahra Khansa Deliylah Khoirunisa, Fathiya Leonard Dharmawan Maulina Dwi Handayani Muhamad Habibie Muhammad Aufa Abdul Hakim Nabhila Manisya Nabila Manisya Naura Ikbari Ramadhani Nayyara Alya Fazila Nazwa Rivie Azahra Novita Lestiani Nursya'ban, Hanifah R. Agni Najwa Madenda Raden Roro Fatimah Azzahra Aulia Raja Sulaiman Rici Tri Harpin Pranata Rifalia Gusmalina Sella Syahfillah Aishwasam Siti Rizka Aulia Siti Sakinah Suparman Syafitrie Pangestuti Syarifah Noor Zahwa Thabina Carissa Putri Zerlynda Ali Zhorif Febriansyah