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All Journal Journal of Economic, Bussines and Accounting (COSTING) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Journal of Indonesian Tourism, Hospitality and Recreation Jurnal Ilmiah Edunomika (JIE) Jurnal E-Bis: Ekonomi Bisnis Ilomata International Journal of Management Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR eProceedings of Management AMMA : Jurnal Pengabdian Masyarakat
Rajiv Dharma Mangruwa
Universitas Telkom
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Analysis of Factors Influencing Sales Organization Effectiveness in State-Owned Banks in Bandung, West Java Syahputra; Yogi Suprayogi; Rajiv Dharma Mangruwa
Ilomata International Journal of Management Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v7i3.2307

Abstract

Introduction/Main Objectives: This study analyzes the impact of sales management control strategies (SMCS), salesforce training (ST), and salesforce performance (SP) on the effectiveness of sales organizations (SOEs) in state-owned banks in Bandung, West Java. This study addresses the critical need to understand how digital technologies interact with the unique bureaucratic structures of the state-owned banking sector. Novelty: The novelty lies in the empirical testing of Salesforce Automation (SFA) as a moderation variable that bridges human resource development and strategic control. This research makes a theoretical contribution by examining whether automation improves the well-established managerial systems in traditional banking. Research Methods: Using quantitative methodology, data were collected from 350 sales managers at 3 state-owned banking institutions. Data was analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test for immediate effects and moderation. Findings/Results: Findings show that SMCS, ST, and SP significantly and positively affect SOE, with ST emerging as the most dominant driver. Regarding moderation, SFA statistically strengthens the relationship between SMCS and ST and SOE. However, the effect of this interaction is modest in practical significance. Notably, SFA does not significantly moderate the relationship between SP and SOE. Conclusion: In the highly regulated banking sector, investing in human resources through systematic training remains more important to the success of an organization than technology adoption alone. SFA serves as a complementary and gradual tool that redefines the boundaries of efficiency without replacing the basic competencies of the salesforce.
Pengembangan Aplikasi Web Sebagai Media Informasi Dan Sistem Pencatatan Data Pelanggan Pada Layanan Tour Guide Trip Asia Satria Mandala; Rajiv Dharma Mangruwa; Bramantya Hendrawan Yoga; Imam Arif Wicaksono; Adika Ghivan Pratama; Muhammad Ardiansyah Pratama; Deven Febrian Susilo
AMMA : Jurnal Pengabdian Masyarakat Vol. 5 No. 6 : Juli (2026): AMMA : Jurnal Pengabdian Masyarakat
Publisher : CV. Multi Kreasi Media

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Abstract

This community service activity aimed to assist Solo Tour Guide Specialist, a tourism guide service MSME under the HalloTrip brand, in strengthening digital promotion and organizing customer data recording. Before the activity, service information was still shared through WhatsApp and personal networks, while the partner did not yet have an official public information platform. As a result, business profiles, travel packages, testimonials, schedules, and booking channels were not presented in a centralized manner. The solution developed consisted of two web-based systems: a public landing page as a tourism service information showcase and an admin website for customer data recording. The systems were developed using HTML, CSS, JavaScript, and Tailwind CSS through a participatory approach with the partner. The activity workflow covered needs identification, interface design, system development, functional testing, training, mentoring, and evaluation. The outcome was the HalloTrip website, accessible at hallotrip.vercel.app, featuring Asian destination information, testimonials, a real-time weather widget, a WhatsApp booking button, and an admin website with login and customer data recording features. The socialization session was conducted online so that the partner could understand the website workflow and use the system more independently. Partner feedback showed very positive acceptance, with four main indicators receiving full agreement in the agree and strongly agree categories. Although 25% neutral responses appeared in the committee service aspect, the overall solution was considered relevant and practical as an initial step in digitally transforming the partner's promotion and administration.
Co-Authors Adika Ghivan Pratama ADRIO KUSMAREZA ADIM Andi Hasan Al Husain Bramantya Hendrawan Yoga Deven Febrian Susilo Herdiansyah Gustira Pramudia Suryono Husnul Maulida Salsabilah Imam Arif Wicaksono Mahdzir, Akbariah Mohd Mansor, Nur Naha Mochamad Arief Rahman Ramadhian Moh Faidol Juddi Muhammad Ardiansyah Pratama Nurul Aulia Ramadhina Ramadhani, Rahima Richard Ricardo Rahmatullah Roby Irawan Satria Mandala Syahputra Syahputra Syahputra Yogi Suprayogi Yogi Suprayogi Sugandi Yoka Pradana