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All Journal Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Sejarah Citra Lekha Nomosleca ETTISAL Journal of Communication Jurnal Representamen Dinamika Governance : Jurnal Ilmu Administrasi Negara Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Syntax Transformation Jurnal Syntax Imperatif : Jurnal Ilmu Sosial dan Pendidikan Devotion: Journal of Research and Community Service ABDI MASSA: Jurnal Pengabdian Nasional Journal Of World Science ASPIRATION Journal RELASI: Jurnal Penelitian Komunikasi Journal of Social Interactions and Humanities (JSIH) Pringgitan International Journal of Economics (IJEC) Journal of Scientific Research, Education, and Technology Jurnal Bisnis dan Komunikasi Digital Journal of Humanities and Social Studies Journal of Dialogos Retorika: Jurnal Komunikasi, Sosial dan Ilmu Politik INTERACTION Communication Studies Journal CONVERSE Journal Communication Science Journal of Dialogos
Sadono, Teguh Priyo
Universitas 17 Agustus 1945 Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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Journal : jurnal syntax transformation

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Combining Digital Marketing Strategy With The Concept of Public Space in Cafe Business in Surabaya Teguh Priyo Sadono
Jurnal Syntax Transformation Vol 5 No 1 (2024): Jurnal Syntax Transformation
Publisher : CV. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jst.v5i1.896

Abstract

The growth of cafes in Surabaya is very rapid, reaching an average per year of 20%, even the growth after Covid 19 has increased sharper. The increase in cafes in Surabaya is driven by the increasing need for public spaces to share flavors. But on the other hand, café business competition is getting tighter, it demands creativity in implementing strategies. By asking questions about Cafe positioning and the use of Integrated Marketing Communication, this study uses a qualitative method approach to purposive samples of De Mandailing Cafe and PT Jokopi Cafe. The results obtained the use of digital marketing in an integrated manner with the concept of line and emphasis on building humanist public spaces as an answer to the communal consumer culture and lifestyle café Surabaya survived and developed as a promising Cafe Business.
Co-Authors Achluddin Ibnu Rochim Aldina Ramadhanti Pramestiningrum Amina, Nurtyasih Wibawanti Ratna Anhikmah, Anhikmah Ayuningtyas, Trisya Apsari Bambang Satriya Bambang Satriya Baresa Margi Mukti Chasanah, Rina Nur Delvira Nurul Aini Yuliandari Harahap Djatmiko, Benedictus Raflin Algra Triyoga Dwi Hartutik Edy Sudaryanto Fensi, Fabianus Fernando, Joshua Fransisca Maria Harita Hamim Hamim Hamim Hesti, Septina Rohimawati Ievansyah Ievansyah Ievansyah, Ievansyah Jai Kishon Goswami Joko Widodo Karunia, Risma Mei Koli, Nicodemus Kridawati Sadhana Kridawati Sadhana Marselina Marselina Merry Fridha Tri Palupi Merry Fridha Tripalupi Meta Sya Meta Sya MIchael Tristan Nicodemus Koli Noorshanti Sumarah Novaria, Rachmawati Nurazizah, Amelia Nurtyasih Wibawanti Ratna Amina Nurul Fitriyani Nutyasih Wibawanti Ratna Amina Pajala, Samuel Palupi, Merry Frida Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Pramono, Bambang Sigit Prasetya, Aldian Firdianto Prasetya, Bambang Jaka Puspitasari, Dia Qurrota A`yun, Hajar Rachmawati Novaria Ranta Amina, Nurtyasih Wibawanti Rongrong, Michael Jibrael Royan Khusnul Arief Rudy Handoko Rustono - Rustono Farady Marta Rustono Farady Marta Salsafila, Nanda Delia Setiadi, Muh. Darmawan Sheron Mariana Alezandra Engelbert Sigit Pramono , Bambang Sigit Pramono, Bambang Siwi, Yogi Raka Sugiyarti, Sri Riris Suwardi, Suwardi Syarofa, Sherina Tachopisalwong, Attanan Tri Palupi, Merry Fridha V. Rudy Handoko Vania Shafa Meidina Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika Yasmin Balqis Awwaliyah Purnomo Yudhi, Lim