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Journal : aspiration journal

TRAVELOKA AS THE ULTIMATE WORKPLACE FOR MILLENNIAL GRADUATES IN INFORMATION AND TECHNOLOGY Fransisca Maria Harita; Teguh Priyo Sadono; Meta Sya; Joshua Fernando; Jai Kishon Goswami
ASPIRATION Journal Vol. 1 No. 2 (2020): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (517.075 KB)

Abstract

Traveloka is one of the online agents for booking airline tickets, hotels, trains, and several other online services. Traveloka is one of the Unicorns from 4 startup businesses in Indonesia. Unicorn is a term for startups worth over the US $ 1 billion or equivalent to Rp. 13.5 trillion. Traveloka is an organization that applies advanced organizational communication; in structural and transitional theory, the structure is seen as a hierarchy, policy, and organizational design, whereas Weick views structure as an activity and, more specifically, as a communication activity. According to the concept of Weick, humans do not only run organizations; humans are these organizations. This study discusses the understanding of the meaning shared by Traveloka employees about the organization where they currently work. This shared understanding was obtained from the interaction between Traveloka employees. Convergence theory developed by Ernest G. Borman is used to find out how the process of awareness of groups or organizations is formed, developed, and survived. The research uses qualitative methods and constructivist paradigms. The results of the study show that there is a message dramatization process that forms a type of fantasy chain about Traveloka as an organization where competent people are especially in the field of Information and Technology (IT), and as an organization that is Flexible & Responsible. From the results of interviews with six informants who are Traveloka employees, the researchers obtained four points in common with their basic values ​​as part of the Traveloka organization, which directs them to Traveloka employees as the ultimate end.
POLITICAL COMMUNICATION OF THE INCUMBENT REGENT OF BANGGAI TO INCREASE ELECTABILITY IN THE 2024 BANGGAI REGIONAL ELECTION CONTESTATION Setiadi, Muh. Darmawan; Sadono, Teguh Priyo; Tachopisalwong, Attanan
ASPIRATION Journal Vol. 5 No. 2 (2024): November Edition of ASPIRATION Journal
Publisher : ASPIKOM Jabodetabek Region

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56353/aspiration.v5i2.113

Abstract

This study examines the political communication implemented by the incumbent Regent of Banggai in an effort to increase electability in the 2024 Banggai Regional Election. Amidst increasing voter rationality and the complexity of local political dynamics, political communication has become a crucial instrument for building image, expanding support, and strengthening leadership legitimacy. This study uses a qualitative approach with a case study design and applies Harold D. Lasswell's communication model of Who says what in which channel to whom with what effect? to analyze the communication carried out. The main informants in this study consisted of eight figures, including the incumbent, his winning team, and coalition party leaders. The results show that the incumbent acts as the main communicator with a political narrative that emphasizes development success, increased regional budget (APBD), religious character, and social closeness. The communication channels used include formal channels (mass media, billboards, and government forums), informal channels (field visits, face-to-face), and digital channels (Instagram, TikTok, and Facebook), which are tailored to voter segmentation, such as religious voters, millennials, rational voters, and swing voters. The communication effects showed a significant increase in electability, public engagement, and the formation of a positive image of the incumbent as a religious, responsive, and visionary leader. By integrating a media convergence approach, values-based messaging, and structured audience segmentation, the incumbent's political communication strategy proved effective in maintaining and expanding public support. This research contributes to the development of political communication studies, particularly in the local context and regional head elections.
Co-Authors Achluddin Ibnu Rochim Aldina Ramadhanti Pramestiningrum Amina, Nurtyasih Wibawanti Ratna Anhikmah, Anhikmah Ayuningtyas, Trisya Apsari Bambang Satriya Bambang Satriya Baresa Margi Mukti Chasanah, Rina Nur Delvira Nurul Aini Yuliandari Harahap Djatmiko, Benedictus Raflin Algra Triyoga Dwi Hartutik Edy Sudaryanto Fensi, Fabianus Fernando, Joshua Fransisca Maria Harita Hamim Hamim Hamim Hesti, Septina Rohimawati Ievansyah Ievansyah Ievansyah, Ievansyah Jai Kishon Goswami Joko Widodo Karunia, Risma Mei Koli, Nicodemus Kridawati Sadhana Kridawati Sadhana Marselina Marselina Merry Fridha Tri Palupi Merry Fridha Tripalupi Meta Sya Meta Sya MIchael Tristan Nicodemus Koli Noorshanti Sumarah Novaria, Rachmawati Nurazizah, Amelia Nurtyasih Wibawanti Ratna Amina Nurul Fitriyani Nutyasih Wibawanti Ratna Amina Pajala, Samuel Palupi, Merry Frida Tri Parinussa, Olivia Yuniar Pramono , Bambang Sigit Pramono, Bambang Sigit Prasetya, Aldian Firdianto Prasetya, Bambang Jaka Puspitasari, Dia Qurrota A`yun, Hajar Rachmawati Novaria Ranta Amina, Nurtyasih Wibawanti Rongrong, Michael Jibrael Royan Khusnul Arief Rudy Handoko Rustono - Rustono Farady Marta Rustono Farady Marta Salsafila, Nanda Delia Setiadi, Muh. Darmawan Sheron Mariana Alezandra Engelbert Sigit Pramono , Bambang Sigit Pramono, Bambang Siwi, Yogi Raka Sugiyarti, Sri Riris Suwardi, Suwardi Syarofa, Sherina Tachopisalwong, Attanan Tri Palupi, Merry Fridha V. Rudy Handoko Vania Shafa Meidina Widiyatmo Ekoputro Yadnya, Anak Agung Gede Agung Aditya Satwika Yasmin Balqis Awwaliyah Purnomo Yudhi, Lim