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Model Kewirausahaan Terpadu Berbasis Agribisnis dalam Meningkatkan Nilai Tambah Usaha Olahan Susu Lokal Julizar Julizar; Azzahra Gunawan; Yulia Novita; Muhammad Lutfi Hamzah
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7719

Abstract

To increase the added value of local dairy processing companies, this study investigates an integrated agribusiness-based entrepreneurship model. Lassy Dairy Farm, located in Nagari Lasi Tuo, Agam Regency, was the subject of the study, conducted using a descriptive qualitative approach with a case study design. Qualitative analysis was conducted after data were collected through documentation, in-depth interviews, and field observations. The results showed that combining dairy farming and milk processing activities into a single business unit can increase added value through diversification of processed products such as cheese and ice cream and improve supply chain efficiency. However, business development still faces obstacles related to formal partnership elements and expanding market access. According to this study, the competitiveness and sustainability of local dairy processing businesses can be improved through the implementation of an integrated agribusiness-based entrepreneurship model.
ANALISIS FAKTOR YANG MEMPENGARUHI MINAT KEWIRAUSAHAAN MAHASISWA PENDIDIKAN EKONOMI Fitria Naifa Nurul Huda; Suci Wulandari; Yulia Novita; Zetri Rahmat
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7720

Abstract

This study aims to analyze the factors that influence entrepreneurial interest in Economics students. A descriptive quantitative approach was used, with questionnaires distributed to 80 students. The results indicate that entrepreneurial knowledge, social support, and experience participating in entrepreneurial activities positively influence students' interest in starting a business. On the other hand, limited capital and fear of failure are the main obstacles holding students back from entering the business world. The implications of this study emphasize the need to strengthen the practice-based entrepreneurial climate and provide business mentoring facilities in higher education.
Pengaruh Perencanaan Keuangan terhadap Keberhasilan Wirausahaan Rama Yanti; Meilina Wiryanada; Yulia Novita; Al Iqram Septari
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 2 No. 4 (2025): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v2i4.7824

Abstract

This study aims to analyze the influence of financial planning on the business success of young entrepreneurs. Financial planning plays a vital role in guiding entrepreneurs in allocating resources, determining spending priorities, projecting future financial conditions, and minimizing financial risks. Many young entrepreneurs face difficulties in maintaining business stability due to limited experience in managing budgets, controlling cash flow, and making strategic financial decisions. This research employs a quantitative approach using a survey method with a structured questionnaire distributed to young entrepreneurs from various business sectors. The collected data were processed using multiple linear regression to examine the magnitude of the effect of budget planning, cash flow control, and financial forecasting on business performance. The results show that financial planning has a significant and positive effect on business success, where better planning encourages improved operational efficiency, profit growth, and business continuity. This finding implies that young entrepreneurs must develop structured financial planning skills to improve their competitive advantage. This study highlights that financial planning is not only a technical activity but also a strategic tool that determines long term business sustainability.
Community Perception of Moringa Leaf Noodles in Babul Makmur Village, Simeulue Barat District, Simeulue Regency Yulia Novita; Teuku Athaillah
Economit Journal: Scientific Journal of Accountancy, Management and Finance Vol 2 No 1 (2022): Economit Journal: Scientific Journal of Accountancy, Management and Finance: (Feb
Publisher : Britain International for Academic Research (BIAR-Publisher)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/economit.v2i1.612

Abstract

The benefits of the Moringa plant are many and almost all parts of the Moringa plant such as leaves, flowers, stems, fruit, and seeds can be used as a source of food, especially the leaves. The purpose of this study was to analyze (1) the introduction of respondents to Moringa, (2) Public Perceptions of Moringa processing and (3) Community Perceptions of Moringa Leaf Noodles. This research was conducted in Babul prosperous village, west Simeulue sub-district, Simeulue district. The time of the research was carried out in November 2021. The research was conducted by interviewing 50 respondents. Data collection used Likert Scale analysis. From the results of the study, it was found that the average score for the introduction of the community to the Moringa plant was 3.96. Where the score shows that the community agrees that they are familiar with the Moringa plant. The value of the average score of public perception of Moringa processing is 3.76. Where the score shows that people agree that Moringa can be processed into a variety of dishes. The value of the average score of public perception of Moringa leaf noodles is 4.05. Where the score shows that people agree that Moringa leaf noodles are delicious and the ingredients are easy to find.
PENGARUH PEMBERIAN TUGAS DAN MOTIVASI BELAJAR TERHADAP TANGGUNG JAWAB MAHASISWA PROGRAM STUDI PENDIDIKAN EKONOMI Paijan Rambe; Annisa Rahmadani; Yulia Novita
Promosi: Jurnal Program Studi Pendidikan Ekonomi Vol 12 No 1 (2024): Promosi
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/jp.v12i1.10341

Abstract

The character development of young people is mandated by law. One of the characteristics that is missing is a responsibility that is now lacking in the current generation of young people. The provision of tasks and learning motivation is one solution. The purpose of this study is to analyze the effect of assignment and learning motivation on the responsibility of students in the economic education study program. This research is a survey research type with quantitative methods and a correlational design. The subjects of this study were 54 students in the economic education study program who were randomly chosen. The data collection technique is a questionnaire, while the data analysis technique is a partial t test and a simultaneous F test. The results stated that giving partial assignments to students greatly affected their responsibilities in life by 57.9%, but motivating student learning did not affect them partially, only 0.8%. The assignment and motivation of students to study simultaneously still affect their responsibilities by 58.7%.   Keywords:  Assignment, Learning motivation, Responsibility.
Penguatan Pemahaman Materi SIG Melalui Workshop bagi Guru-Guru Geografi Kota Pekanbaru Almegi Almegi; Hutri Rizki Amelia; Yulia Novita
COMMUNITY SERVICE JOURNAL OF ECONOMICS EDUCATION Vol. 4 No. 2 (2025): Community Service Journal Of Economic Education
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pengabdian ini bertujuan untuk meningkatkan pemahaman guru-guru yang tergabung dalam MGMP Geografi Kota Pekanbaru tentang materi Sistem Informasi Geografi (SIG). Kegiatan pengabdian dilakukan 1 (satu) hari, pada hari sabtu tanggal 5 Februari 2024 yang bertempat di aula SMAN 8 Kota Pekanbaru. Kegiatan ini dihadiri oleh para guru anggota MGMP Geografi Kota Pekanbaru. Pelaksanaan kegiatan pengabdian ini mengikuti tahapan metode Participatory Action Research (PAR) yang dimulai dengan identifikasi masalah melalui observasi awal dan wawancara bersama ketua serta pengurus MGMP Geografi Kota Pekanbaru. Hasil observasi tersebut kemudian dijadikan dasar dalam perencanaan aksi yang disusun secara kolaboratif dengan pihak MGMP. Rencana yang telah dirumuskan selanjutnya diimplementasikan melalui kegiatan workshop materi Sistem Informasi Geografi (SIG) sebagai bentuk aksi nyata pengabdian. Setelah kegiatan berlangsung, dilakukan evaluasi yang meliputi tes untuk mengukur peningkatan pemahaman peserta terhadap materi SIG dan penyebaran kuesioner guna mengetahui respon peserta terhadap kegiatan. Hasil evaluasi ini menjadi bahan refleksi untuk perbaikan berkelanjutan serta perencanaan kegiatan lanjutan di masa mendatang. Hasil kegiatan pengabdian menunjukkan adanya peningkatan pengetahuan dan pemahaman guru terhadap materi Sistem Informasi Geografi (SIG). Peningkatan tersebut terlihat dari rata-rata nilai pre-test sebesar 7,5 yang meningkat menjadi 9,1 pada post-test setelah pelaksanaan workshop.Kegiatan workshop ini perlu dilakukan secara berkesinambungan dengan pendalaman materi dan atau praktek pengoperasi SIG berbasis digital, sehingga guru-guru Geografi bisa mengikuti perkembangan SIG yang cepat berkembang seiring perkembangan teknologi informasi.Kata kunci: Sistem Informasi Geografi, workshop, guru geografi
Pemanfaatan TikTok dan Content Marketing Sebagai Strategi Wirausaha Generasi Z dalam Membangun Personal Branding Bisnis Melia Putri; Ananda Putri Nabila; Yulia Novita; Naskah Naskah
Kajian Ekonomi dan Akuntansi Terapan Vol. 2 No. 1 (2025): Kajian Ekonomi dan Akuntansi Terapan (KEAT)
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/keat.v2i4.1955

Abstract

The rapid growth of social media has created new opportunities for Generation Z entrepreneurs to build business identity and brand image through digital content. One of the most popular platforms among this generation is TikTok, a short-form video platform characterized by high interactivity and strong viral potential. TikTok is not only used as an entertainment medium but also as a strategic tool for developing business personal branding. However, the utilization of TikTok by Generation Z entrepreneurs has not yet been optimal, particularly in implementing structured and consistent content marketing strategies. This study aims to analyze the use of TikTok and content marketing strategies in building personal branding among Generation Z entrepreneurs. The research employs a descriptive qualitative method with a literature review approach, examining various academic sources, research articles, and relevant reports related to digital marketing and social media. The findings indicate that effective personal branding on TikTok is strongly influenced by the ability to create creative, authentic, informative, and audience-relevant content. In addition, consistency in content uploads and the effective use of TikTok features contribute to increased audience engagement, consumer trust, and business reach. This study is expected to provide insights and practical references for Generation Z entrepreneurs in designing effective and sustainable digital branding strategies in the creative economy era.