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All Journal Jurnal Manajemen dan Bisnis JURNAL CEMERLANG: Pengabdian pada Masyarakat Jurnal Bisnis Dan Kajian Strategi Manajemen BERNAS: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Madiun Spoor : Jurnal Pengabdian Masyarakat Business Perspective Journal Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Pengabdian Masyarakat Tapis Berseri Priviet Social Sciences Journal Journal of Advances in Accounting, Economics, and Management Jurnal Pengabdian UMKM The Eastasouth Journal of Social Science and Humanities International Journal of Economics, Business and Innovation Research
Niki Agus Santoso
Universitas Bandar Lampung
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Analisis Pengaruh Kemampuan Dinamis Organisasi terhadap Segmentasi, Targeting, dan Positioning Santoso, Niki Agus; Rinova, Dora
Business Perspective Journal Vol. 4 No. 2 (2024): Business Perspective Journal
Publisher : Prodi Administrasi Bisnis FISIP Universitas Tulang Bawang Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37090/bpj.v4i2.2090

Abstract

An organization's ability to be dynamic amidst global competition is very much needed, in order to be able to adapt quickly to market changes and continuously developing business trends. Organizations that are unable to adapt quickly will be left behind and find it difficult to compete with their competitors. This lag makes organizations compete to change and adapt to the business environment around them. An appropriate marketing concept is also very important to help organizations compete in the global market, one of which is by implementing segmentation, targeting and positioning (STP). This research aims to determine the influence of an organization's Dynamic Capabilities on Segmentation, Targeting & Positioning. So that an organization can maximize its ability to survive in conditions of global competition. This research is supported by the AIDA Models, Nayaka and SECI models, in addition to literature studies from scientific journals describing the factors that influence the research. The research results show that in carrying out STP, organizations need to have adequate dynamic capabilities to create competitive advantages and maintain their position in the market. This helps the organization in maintaining its position in the market by improving the quality of products or services and creating added value for consumers. Organizations that have good dynamic capabilities will be able to optimize their resources to create higher quality products or services and create added value for consumers. This will help the organization in improving its position in the market and winning the competition. In implication, organizations need dynamic capabilities in innovation, adaptation, organizational collaboration, and decision making to create greater opportunities. Keywords: Dynamic Capabilities; Segmentation, Targeting, Positioning
PELATIHAN CROWDSOURCING BAGI UMKM MITRA RUMAH BUMN BANDAR LAMPUNG Aprinisa, Aprinisa; Redaputri, Appin Purisky; Santoso, Niki Agus; Rizkyna, Shanaz
Jurnal Pengabdian UMKM Vol. 4 No. 1 (2025): Januari
Publisher : Pusat Studi UMKM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpu.v4i1.89

Abstract

Implementasi pelatihan berbasis crowdsourcing untuk usaha mikro, kecil, dan menengah (UMKM) dengan fokus pada pengembangan keterampilan dan peningkatan kinerja bisnis. Melalui pendekatan partisipatif, pemangku kepentingan diundang untuk mengidentifikasi kebutuhan dan tantangan yang dihadapi UMKM, menciptakan lingkungan kolaboratif yang mendukung masukan dari masyarakat. Pelatihan ini tidak hanya memberikan pengetahuan praktis tentang penggunaan perangkat digital untuk pelaporan keuangan dan pemasaran, tetapi juga memperkuat rasa kepemilikan dan pemberdayaan di antara peserta, yang penting untuk keberlanjutan inisiatif UMKM. Evaluasi program dilakukan dengan mengumpulkan umpan balik dari peserta melalui survei dan wawancara, serta analisis metrik kinerja untuk menilai dampak jangka panjang pelatihan. Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai kompleksitas lingkungan bisnis modern, terutama di ranah digital. Selain itu, crowdsourcing berfungsi sebagai alat untuk meningkatkan inovasi dan keterlibatan komunitas, yang pada gilirannya dapat meningkatkan penerimaan produk dan layanan baru. Dengan demikian, artikel ini menekankan pentingnya pendekatan berkelanjutan dalam pelatihan UMKM, yang tidak hanya meningkatkan keterampilan tetapi juga mendorong pertumbuhan dan keberhasilan berkelanjutan di pasar.
Pemanfaatan Fintech secara Cerdas bagi UMKM Rumah BUMN Bandar Lampung di Era Digital Aprinisa, Aprinisa; Santoso, Niki Agus; Hapsari, Recca Ayu; Damayanti, Putri Lidia; Aristianto, Kayla Astrida
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v6i2.11748

Abstract

Pengabdian masyarakat ini bertujuan untuk meningkatkan literasi dan pemahaman UMKM tentang penggunaan layanan teknologi finansial (fintech) di kalangan mitra UMKM Rumah BUMN Bandar Lampung. Dalam era digital, pemanfaatan fintech menjadi sangat penting untuk mempercepat pertumbuhan dan keberlanjutan usaha kecil. Kegiatan ini melibatkan serangkaian pelatihan interaktif yang mencakup topik-topik seperti sistem pembayaran digital, pinjaman online, dan manajemen risiko terkait penggunaan fintech. Metode pelaksanaan terdiri dari pengumpulan data awal, pelatihan, dan pendampingan pascapelatihan. Hasil evaluasi menunjukkan peningkatan signifikan dalam pemahaman peserta tentang produk-produk fintech, di mana 85% peserta merasa lebih percaya diri dalam menerapkan pengetahuan baru mereka. Kegiatan ini juga menciptakan kesempatan untuk kolaborasi antar UMKM serta membangun jaringan dengan penyedia layanan fintech. Melalui program ini, diharapkan UMKM dapat lebih bijak dalam memanfaatkan fintech, sehingga berkontribusi terhadap pertumbuhan ekonomi lokal. Hasil dari kegiatan ini menunjukkan bahwa edukasi yang berkelanjutan dan pendampingan sangat penting untuk mendukung adaptasi UMKM dalam memanfaatkan teknologi finansial secara efektif. Kata Kunci: Fintech, MSMEs, BUMN House
Pelatihan Crowdfunding bagi UMKM Mitra Rumah BUMN Bandar Lampung Redaputri, Appin Purisky; A, Aprinisa; Aprilinda, Yuthsi; Rizkyna, Shanaz; Santoso, Niki Agus
Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat Tapis Berseri (JPMTB) (Edisi April)
Publisher : Pusat Studi Teknologi Informasi Fakultas Ilmu Komputer Universitas Bandar Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36448/jpmtb.v4i1.121

Abstract

The importance of crowdfunding training for Micro, Small, and Medium Enterprises (MSMEs) in Bandar Lampung, with a focus on the challenges and opportunities faced. In the context of digitalization, community support is crucial to increase the visibility and credibility of MSMEs, which in turn can reduce the risks associated with crowdfunding. However, many MSMEs still do not understand the mechanism of crowdfunding. In addition, the lack of financial literacy among MSME owners is also an obstacle, so they cannot present attractive proposals to potential investors. Therefore, this article recommends the development of a tailored training program to improve the understanding and skills of MSMEs in using crowdfunding as an alternative funding, especially in challenging economic situations such as the post-COVID-19 pandemic. With the right approach, it is hoped that MSMEs can utilize crowdfunding for the growth and sustainability of their businesses.
The Influence of Human Resource Management Strategies on Employee Loyalty at Emersia Hotel & Resort Bandar Lampung Dodi Permadani Putra; Dora Rinova; Niki Agus Santoso; Agustuti Handayani
Journal of Advances in Accounting, Economics, and Management Vol. 1 No. 2 (2023): December
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/aaem.v3i1.862

Abstract

This study aims to determine the effect of human resource management (HRM) strategies on employee loyalty at Emersia Hotel & Resort Bandar Lampung. In today's competitive hospitality industry, employee loyalty is crucial to ensure consistent service quality, customer satisfaction, and organizational sustainability. The research focuses on six indicators of HRM strategy: recruitment and selection, training and development, compensation and benefits, performance appraisal, career development, and organizational culture and communication. The loyalty variable is assessed through affective commitment, normative commitment, willingness to exert extra effort, and intention to stay. This research employs a quantitative approach with data collected through questionnaires distributed to 45 employees selected using random sampling. The validity and reliability of the instruments were tested using SPSS. The results of the Pearson correlation analysis indicate a significant positive relationship between HRM strategies and employee loyalty. The coefficient of determination (R²) shows that HRM strategies explain 65.6% of the variation in employee loyalty. Furthermore, hypothesis testing confirms that HRM strategies significantly influence employee loyalty. The findings suggest that effective implementation of HRM strategies can foster a more committed and loyal workforce. This implies that organizations in the hospitality sector should invest in strategic HR practices to enhance employee satisfaction and retention
OPTIMALISASI TEKNOLOGI PENDIDIKAN: PELATIHAN PEMBUATAN VIDEO PEMBELAJARAN UNTUK GURU DI PULAU LENGUDI Endra, Robby Yuli; Redaputri, Appin Purisky; Aprinisa, Aprinisa; Santoso, Niki Agus; Rizkyna, Shanaz
Madiun Spoor : Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Oktober 2025
Publisher : Politeknik Perkeretaapian Indonesia Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37367/jpm.v5i2.433

Abstract

The training on making educational videos on Lengudi Island, which was held from 6-8 August 2024, aims to improve teacher competence in utilizing technology for learning. Based on an initial survey, the majority of teachers have limitations in using technology. This training program involves theory and direct practice, including video planning, production, and editing. The results of the training showed an average increase in teacher skills of 45% based on the pre-test and post-test. In addition, 10 educational videos produced by participants were considered creative, relevant, and in accordance with the curriculum. The main challenges include limited devices and internet access. This training has been shown to improve teacher skills and have a positive impact on the quality of student learning. Recommendations include further training and improving educational infrastructure.
Penerapan Green Smart Business Dengan Konsep Sustainable Development Goals Dengan Mendukung SDGs 12 dan 14 Pada Bank Sampah Emak.id Niki Agus Santoso
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 2 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i2.2877

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan konsep Green Smart Business pada Bank Sampah Emak.ID sebagai strategi pengelolaan sampah berbasis komunitas yang mendukung pencapaian Sustainable Development Goals (SDGs), khususnya SDGs 12 mengenai konsumsi dan produksi yang bertanggung jawab serta SDGs 14 mengenai pelestarian ekosistem perairan. Latar belakang penelitian ini berpijak pada meningkatnya timbulan sampah rumah tangga di Provinsi Lampung dan urgensi inovasi pengelolaan sampah yang berkelanjutan. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa observasi, wawancara, dan dokumentasi, yang dilaksanakan di wilayah kerja Bank Sampah Emak.ID di Kota Bandar Lampung. Hasil penelitian menunjukkan bahwa Bank Sampah Emak.ID berhasil menerapkan model Green Smart Business melalui pemilahan sampah, pengolahan sampah organik dan anorganik menjadi produk daur ulang bernilai ekonomi, pemasaran digital, serta kolaborasi multipihak dengan sekolah, UMKM, pemerintah, dan organisasi lingkungan. Penerapan program tersebut berdampak pada peningkatan pendapatan anggota, pengurangan timbulan sampah rumah tangga hingga 25%, serta meningkatnya partisipasi masyarakat dalam kegiatan edukasi lingkungan dan konservasi ekosistem perairan. Selain itu, kegiatan bersih sungai dan kampanye pengurangan sampah plastik berkontribusi signifikan terhadap pencapaian target SDGs 14. Namun, penelitian juga menemukan sejumlah kendala berupa terbatasnya fasilitas pengolahan limbah modern, rendahnya literasi digital sebagian anggota, serta masih minimnya partisipasi masyarakat di luar komunitas inti. Temuan ini mengindikasikan perlunya peningkatan kapasitas SDM, penguatan digitalisasi, serta perluasan jejaring kolaborasi agar program dapat berjalan lebih optimal dan berkelanjutan. Secara keseluruhan, penelitian ini menegaskan bahwa konsep Green Smart Business mampu menjadi model bisnis lingkungan yang efektif dalam mengurangi masalah sampah, memberdayakan masyarakat, serta mendukung pembangunan berkelanjutan di tingkat komunitas. Kata Kunci: Green Smart Business, Bank Sampah, SDGs 12, SDGs 14, Pengelolaan Sampah.
Legal analysis of the regulation of Alternative Dispute Resolution (ADR) in international contract law: A case study in Russia and Indonesia Aprinisa, Aprinisa; Santoso, Niki Agus; Fita, Gia Ayu
Priviet Social Sciences Journal Vol. 6 No. 2 (2026): February 2026
Publisher : Privietlab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55942/pssj.v6i2.1423

Abstract

The increasing volume of cross-border trade and investment has positioned international contracts as the primary legal instrument governing global business relationships. Along with this development, the potential for contractual disputes between parties subject to different legal systems has intensified. Litigation before national courts is often considered ineffective in resolving international contract disputes because of jurisdictional constraints, lengthy procedures, and difficulties in the recognition and enforcement of judgments. Consequently, Alternative Dispute Resolution (ADR) has emerged as a more flexible and efficient mechanism within international contract law. This study aims to analyze the legal regulation of ADR in international contract law through a case study of Russia and Indonesia. This study employs normative legal research methods using statutory, conceptual, and comparative approaches. The data are derived from primary, secondary, and tertiary legal materials relevant to the regulation of ADR in both countries. The findings indicate that both Russia and Indonesia have normatively adopted international ADR principles, particularly arbitration, and are parties to the 1958 New York Convention. Nevertheless, significant differences exist in the implementation and effectiveness of ADR, influenced by the characteristics of their respective legal systems, policies, and judicial practices. This study concludes that although the normative frameworks governing ADR in Russia and Indonesia are largely aligned with international standards, further strengthening of consistent application and legal certainty is required to ensure the optimal functioning of ADR in the resolution of international contract disputes.
Pemberdayaan Literasi Energi Bersih melalui Workshop Baterai Motor Listrik Menuju SDGS 4 Transisi NZE Dunan, Hendri; Aprinisa; Santoso, Niki Agus; Aulia Rahmawati
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.16351

Abstract

Kegiatan ini bertujuan untuk menganalisis dan mengimplementasikan program Pemberdayaan Literasi Energi Bersih melalui Workshop Baterai Motor Listrik sebagai bentuk penerapan pengetahuan di dunia industri sekaligus kontribusi terhadap pencapaian Sustainable Development Goals (SDGs) poin ke-4 tentang pendidikan berkualitas dan transisi menuju Net Zero Emission (NZE). Kegiatan dilaksanakan melalui kolaborasi antara PT PLN (Persero) Unit Induk Distribusi (UID) Lampung dan LPPM Universitas Bandar Lampung di beberapa SMK serta bengkel di Kotabumi, Lampung Utara. Dengan pendekatan deskriptif kualitatif berbasis Model Development Life Cycle (MDLC), kegiatan ini meliputi tahap perencanaan, pelaksanaan pelatihan, praktik perakitan baterai motor listrik, serta evaluasi implementasi. Hasil menunjukkan adanya peningkatan pemahaman dan keterampilan siswa serta guru SMK terhadap teknologi energi bersih dan penerapan konsep energi terbarukan. Kontribusi utama kerja praktik ini terletak pada penerapan sistem pembelajaran berbasis praktik langsung yang efektif meningkatkan literasi energi bersih sekaligus memperkuat sinergi antara pendidikan vokasi dan industri. Implementasi program ini juga mendorong kesadaran terhadap efisiensi energi dan pengurangan emisi karbon di lingkungan pendidikan.
Business Model Analysis in the Development of Yasaka Chicken Culinary Business Branches in Bandar Lampung Nindi Sali Agusta; M. Oktavianur; Niki Agus Santoso
The Eastasouth Journal of Social Science and Humanities Vol. 3 No. 03 (2026): The Eastasouth Journal of Social Science and Humanities (ESSSH)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esssh.v3i03.1052

Abstract

This study aims to analyze the implementation of the Business Model Canvas (BMC) in supporting the expansion of Yasaka Chicken culinary business branches in Bandar Lampung. The research employed a qualitative case study approach using primary data collected through in-depth interviews with business owners, operational managers, employees, suppliers, and loyal customers, complemented by secondary data from company documents and relevant literature. The analysis was conducted using the nine components of the Business Model Canvas, namely Customer Segments, Value Proposition, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partnerships, and Cost Structure. The findings reveal that the successful expansion of Yasaka Chicken branches is strongly influenced by a clear understanding of customer segments, a distinctive value proposition, effective utilization of digital and physical channels, and the implementation of standardized operational procedures across outlets. Strategic partnerships with suppliers and online delivery platforms also contribute significantly to operational efficiency and business scalability. In addition, the identification of revenue streams and cost structures provides valuable support for financial planning and profitability management during expansion. This study demonstrates that the Business Model Canvas serves not only as an analytical framework for evaluating business performance but also as a strategic tool for supporting managerial decision-making and sustainable branch development. The findings contribute to the literature on business model implementation in culinary enterprises and provide practical recommendations for businesses seeking growth in competitive urban markets.
Co-Authors A, Aprinisa Agustuti Handayani Akmal Sahuda Andala Rama Putra Barusman Andoni Fornio Barusman Anggalana Appin Purisky Redaputri Aprinisa Aprinisa Aprinisa Aristianto, Kayla Astrida AULIA RAHMAWATI Budhi Waskito Damayanti, Putri Lidia Diki Firnando Dodi Permadani Putra Dora Rinova Fita, Gia Ayu Gia Ayu Fita Hendri Dunan M. Oktavianur M. Yusuf S. Barusman Maulana Agung Nindi Sali Agusta Nur Efendi Okta Ainita Recca Ayu Hapsari Rizkyna, Shanaz Robby Yuli Endra Shanaz Rizkyna Soewito Soewito Susilowati Susilowati Tina Miniawati Barusman Vonny Tiara Narundana Yuthsi Aprilinda