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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran Jurnal Minfo Polgan (JMP) Jurnal Ekonomika Dan Bisnis Journal of Artificial Intelligence and Digital Business West Science Journal Economic and Entrepreneurship International Journal of Application on Economics and Business Jurnal Pengabdian Bukit Pengharapan Tractare: Jurnal Ekonomi-Manajemen Journal of Social Sciences and Technology for Community Service
Junianto, Pilifus
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

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Bibliometric Analysis in Mapping Corporate Marketing Research Trends and Developments Maharani, Dewi; Yuswono, Irawan; Sutono, Sutono; Junianto, Pilifus
West Science Journal Economic and Entrepreneurship Vol. 1 No. 11 (2023): West Science Journal Economic and Entrepreneurship
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsjee.v1i11.372

Abstract

This research conducts a comprehensive bibliometric analysis to map the trends and developments in corporate marketing research, utilizing data from a diverse range of publications. Through theme analysis, influential publications, and keyword occurrences, the study unveils the multifaceted nature of the field. The most prevalent themes include Corporate Marketing, Green Marketing, Reputation, Communication, and Relationship Marketing, reflecting the dynamic interplay of strategic elements within corporate marketing. Noteworthy publications, such as "Principles of Corporate Finance" and "Corporate Social Responsibility: A Theory of the Firm Perspective," emerge as key influencers, shaping the intellectual discourse in the domain. The integration of these findings provides valuable insights for researchers, practitioners, and policymakers, offering a nuanced understanding of the current state of corporate marketing research. As the field continues to evolve, this research sets the stage for future inquiries, providing a foundation for strategic decision-making and ongoing scholarly exploration.
The Influence of ChatGPT Usage and Entrepreneurship Education on Students' Entrepreneurial Intentions with Innovative Behaviour as a Mediating Variable : The Perspective of Social Cognitive and Experiential Learning Theory Sutrisno, Sutrisno; Siminto, Siminto; Syamsuri, Syamsuri; Junianto, Pilifus; Pramono, Susatyo Adhi
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 10 No. 3 (2024): September
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v10i3.12375

Abstract

This study aims to examine a model that integrates social cognitive theory and experiential learning theory in the context of using ChatGPT and entrepreneurship education to enhance students' entrepreneurial intention, considering the mediating role of innovative behaviour. This research uses a quantitative approach with a survey method using SEM-PLS data analysis to explore the relationship between the relevant variable. Purposive sampling technique is used to select samples that meet specific criteria. The research sample consisted of 139 students in Yogyakarta, Indonesia, with data collected via an online questionnaire. The study results indicate that the use of ChatGPT, entrepreneurship education, and innovative behaviour positively and significantly influence students' entrepreneurial intentions, in line with social cognitive and experiential learning theory. Innovative behaviour also plays a significant role as a mediating variable. This research suggests that educational institutions can further optimize the use of technology, such as ChatGPT, in entrepreneurship curricula and provide more practical experiences to strengthen students' entrepreneurial intentions.
Unveiling the Synergy Between the Digital Startup Ecosystem and Entrepreneurship Education: The Role of Digital Personality in Enhancing Students’ Entrepreneurial Intentions Junianto, Pilifus; Sutrisno, Sutrisno; Syamsuri, Syamsuri; Pramono, Susatyo Adhi; Solihati, Garin Pratiwi; Wanof, M. Indre
Jurnal Kependidikan : Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran, dan Pembelajaran Vol. 11 No. 4 (2025): December (IN PROGRESS)
Publisher : LPPM Universitas Pendidikan Mandalika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jk.v11i4.17116

Abstract

This study examines how the digital startup ecosystem and entrepreneurship education influence university students’ entrepreneurial intentions in Bandung City, with digital personality acting as a mediating variable. A quantitative approach using SEM-PLS was employed, with data collected through an online Likert-scale questionnaire that served as the primary research instrument for measuring perceptions of the digital startup ecosystem, entrepreneurship education, digital personality traits, and entrepreneurial intention. A total of 100 students were selected through purposive sampling, an approach considered sufficient for SEM-PLS analysis, particularly for exploratory models and moderate model complexity. The results show that both the digital startup ecosystem and entrepreneurship education positively influence entrepreneurial intention. However, the digital startup ecosystem exerts its effect only indirectly through digital personality traits such as technological adaptability, digital creativity, and confidence in digital environments. In contrast, entrepreneurship education demonstrates both direct and indirect effects on entrepreneurial intention. The study contributes theoretically by integrating the Theory of Planned Behavior and the Theory of Digital Personality, emphasizing that digital personality acts as a psychological mechanism transforming educational and ecosystem stimuli into entrepreneurial motivation in digital contexts. These findings highlight the importance of incorporating digital personality development into entrepreneurship learning and offer contextual strategies to strengthen youth participation in digital-based entrepreneurship within creative urban ecosystems like Bandung.
Co-Authors Ady Bakri, Asri Agustinus Purna Irawan Ariestika, Elsa Brigida Endah Nuraeni Doni Pranata Ekasari, Silvia Elizabert, Yesita Fittriya, Nurul Laili I Putu Agus Dharma Hita Irawan Yuswono Jamadi Jamadi, Jamadi Maharani, Dewi Maruf, Irma Rachmawati Minda, Olivia Nelciana Mite, Imelda Nggala, Yuliana Kafenia Putri Nugroho, Febriawan Ardi Purbaningsih, Yuli Putri, Alifia Ramadhina Ramadhan Ramadhan RR Roosita Cindrakasih Setyorini, Efi Endang Dwi Simamora, Herto Siminto Siminto, Siminto Siregar, Achiruddin Solihati, Garin Pratiwi Susatyo Adhi Pramono, Susatyo Adhi Sutono Sutono Sutrisno, Sutrisno Suudiah, Vina Apriliani Syamsuri Syamsuri Syamsuri Trisnawati, Teti Valentri, Avi Wanof, M. Indre Wulandari Wulandari Yulianti, Eka Budi