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All Journal YUME : Journal of Management Jurnal Ilmiah Edunomika (JIE) Jurnal Ekonomika Manajemen Dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Jurnal Kewirausahaan Bukit Pengharapan Jurnal Informatika: Jurnal Pengembangan IT Jurnal Pengabdian Bukit Pengharapan Economic Development Progress
Sitompul, Pretty Naomi
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Pengaruh Return On Assets (ROA) dan Return On Equity (ROE) terhadap Harga Saham PT Unilever Indonesia Tbk Periode 2018–2022 Sitompul, Pretty Naomi; Wijaya, Selvia Fransiska
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2609

Abstract

This study aims to examine the impact of Return On Assets (ROA) and Return On Equity (ROE) on the stock price of PT Unilever Indonesia Tbk over the 2018–2022 period. The research utilizes secondary data derived from the company’s published financial statements. The methodology involves multiple linear regression analysis to evaluate the influence of these two independent variables on stock price as the dependent variable. The results indicate that ROA and ROE collectively have a significant effect on stock price. However, when analyzed individually, ROA exhibits a stronger influence compared to ROE. This research is intended to provide valuable insights for investors in understanding the factors that influence stock prices.
Peran Strategi Branding Terhadap Peningkatan Penjualan Produk Sitompul, Pretty Naomi; Harahap, Fifi Yunita; Saragih, Muhammad Denni
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.252

Abstract

Branding strategy is one of the key factors in building a positive image and increasing product competitiveness in the market. This study aims to determine the role of branding strategy in increasing product sales, in terms of brand awareness, consumer trust, and customer loyalty. The research method used is descriptive qualitative with a literature study approach that examines theories and previous research results regarding the influence of branding on consumer behavior. The results of the study show that an effective branding strategy can create a strong brand identity, increase product value perception, and build an emotional connection between consumers and the brand. This has an impact on increasing consumer purchasing interest and repurchase frequency. Thus, it can be concluded that branding strategies play a significant role in driving product sales growth through the creation of a consistent, credible brand image that is relevant to market needs.
Smart Finance: Desain dan Implementasi Sistem Keuangan Cerdas Real-Time Berbasis IoT untuk UMKM Wardana, Bendra; Sitompul, Pretty Naomi
Jurnal Informatika: Jurnal Pengembangan IT Vol 11, No 1 (2026)
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/jpit.v11i1.10006

Abstract

The development of Internet of Things (IoT) technology and real-time data analytics provides opportunities to improve financial management efficiency for Micro, Small, and Medium Enterprises (MSMEs). However, most MSMEs in Indonesia still rely on manual bookkeeping, which is inefficient, prone to errors, and limits access to formal financing. This study aims to design and implement Smart Finance, an IoT-based intelligent financial system capable of processing transaction data automatically in real time. The research method includes system requirement identification, system design and device integration, application implementation, and system performance testing. The system was developed as a web-based application integrated with IoT devices such as ESP32-CAM to support automatic transaction recording, cash flow visualization, and digital financial report generation. The testing results indicate that the system can automatically record transactions with good accuracy, provide real-time financial dashboards, and deliver transaction notifications, thereby helping MSME owners monitor their financial conditions more quickly and transparently. The main contribution of this study lies in integrating IoT devices with a web-based financial recording system that enables automatic and real-time transaction recording, an approach that is still rarely implemented in MSME financial management. Although challenges related to internet connection stability remain, the developed system demonstrates potential in improving efficiency, transparency, and the quality of financial decision-making among MSMEs. This study concludes that Smart Finance can serve as a practical and adaptive digital financial solution to support the sustainability and competitiveness of MSMEs in the digital era.
Co-Authors Ariadi, Eric Febrina Soraya Tanjung Harahap, Fifi Yunita Khairani Khairani Khairani Kraugusteeliana Kraugusteeliana Merita Ayu Indrianti Munir, Sjaiful Ni Luh Putu Suarmi Sri Patni SALIM, DENNY Saragih, Muhammad Denni Sihite, Lestari SURYANI, RENI Wardana, Bendra Wijaya, Selvia Fransiska Winata, Clarrissa