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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) YUME : Journal of Management JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal Ekonomika Manajemen Dan Bisnis Innovative: Journal Of Social Science Research Jurnal Manajemen Dan Akuntansi Medan Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Penelitian dan Pengabdian Masyarakat ULINA: Jurnal Pengabdian kepada Masyarakat Jurnal Kewirausahaan Bukit Pengharapan Jurnal Informatika: Jurnal Pengembangan IT Jurnal Pengabdian Bukit Pengharapan Economic Development Progress Jurnal Akuntansi Pajak dan Manajemen
Sitompul, Pretty Naomi
Politeknik Unggulan Cipta Mandiri
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Perempuan Tangguh, Ekonomi Tumbuh: Pemberdayaan UMKM Pempek Rumah Nenek sebagai Strategi Kesetaraan Gender pada Era Digital di Kecamatan Medan Johor Pretty Naomi Sitompul; Fransiska Sirait; Khairani Khairani
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 4 No. 2 (2026): May 2026
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/fbbfcc70

Abstract

This community service program aims to strengthen women-led micro-enterprises through the integration of appropriate technology and digital business practices. The program was implemented at Pempek Rumah Nenek in Medan Johor using a participatory approach involving four stages: needs identification, production and packaging assistance, financial digitalization using the YouTab application, and digital marketing activation. The results show a significant improvement in production capacity and market reach. The implementation of vacuum packaging and freezing technology extended product shelf life and enabled intercity distribution. In addition, monthly revenue increased from IDR 1.5–2 million to approximately IDR 3.5 million. The program also enhanced managerial capacity and confidence among women entrepreneurs. This study demonstrates that appropriate technology combined with participatory methods can improve the competitiveness of micro-enterprises and support inclusive digital transformation.
Peran Strategi Branding Terhadap Peningkatan Penjualan Produk Pretty Naomi Sitompul; Fifi Yunita Harahap; Muhammad Denni Saragih
Economic Development Progress Vol. 4 No. 2 (2025): Economic Development Progress Edisi Desember 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i2.252

Abstract

Branding strategy is one of the key factors in building a positive image and increasing product competitiveness in the market. This study aims to determine the role of branding strategy in increasing product sales, in terms of brand awareness, consumer trust, and customer loyalty. The research method used is descriptive qualitative with a literature study approach that examines theories and previous research results regarding the influence of branding on consumer behavior. The results of the study show that an effective branding strategy can create a strong brand identity, increase product value perception, and build an emotional connection between consumers and the brand. This has an impact on increasing consumer purchasing interest and repurchase frequency. Thus, it can be concluded that branding strategies play a significant role in driving product sales growth through the creation of a consistent, credible brand image that is relevant to market needs.
HUMAN RESOURCE DEVELOPMENT STRATEGY IN NORTH PADANG LAWAS REGENCY TO SUPPORT REGIONAL DEVELOPMENT Nursaimatussaddiya; Christin Natalia Sianipar; Pretty Naomi Sitompul
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 3 (2026): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Human resource development is an important factor in supporting regional development because the quality of people determines the success of development programs, public services, and local economic growth. This study discusses the strategy of human resource development in North Padang Lawas Regency in supporting regional development. The main focus of this study includes education, health, skills training, employment opportunities, community empowerment, digital literacy, and local government capacity. This study uses a qualitative descriptive method with secondary data obtained from official publications, statistical reports, books, journals, and relevant institutional sources. The results show that human resource development in North Padang Lawas Regency has shown positive progress, as reflected in the increase of the Human Development Index from 71.69 in 2020 to 74.16 in 2024. However, continuous efforts are still needed to improve the quality of education, strengthen health services, expand vocational training, create employment opportunities, and increase community participation. Human resource development strategies must be implemented in an integrated and sustainable manner by involving the local government, educational institutions, training centers, health institutions, private sectors, and community organizations. By improving the quality of human resources, North Padang Lawas Regency is expected to increase regional competitiveness, improve public welfare, and achieve sustainable regional development.
Pengaruh Return On Assets (ROA) dan Return On Equity (ROE) terhadap Harga Saham PT Unilever Indonesia Tbk Periode 2018–2022 Pretty Naomi Sitompul; Selvia Fransiska Wijaya
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 1 (2025): Januari - Juni
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i1.2609

Abstract

This study aims to examine the impact of Return On Assets (ROA) and Return On Equity (ROE) on the stock price of PT Unilever Indonesia Tbk over the 2018–2022 period. The research utilizes secondary data derived from the company’s published financial statements. The methodology involves multiple linear regression analysis to evaluate the influence of these two independent variables on stock price as the dependent variable. The results indicate that ROA and ROE collectively have a significant effect on stock price. However, when analyzed individually, ROA exhibits a stronger influence compared to ROE. This research is intended to provide valuable insights for investors in understanding the factors that influence stock prices.
Urban Development Management Strategies to Enhance Regional Competitiveness: Evidence from Urban Planning in Medan City Pretty Naomi Sitompul; Cindy Yolanda
Journal of Economics, Entrepreneurship, Management Business and Accounting Vol 4 No 4 (2026): Volume 4, Issue 4, July 2026
Publisher : CV. Sakura Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61255/jeemba.v4i4.929

Abstract

Purpose – Rapid urbanization and fragmented urban governance have created significant challenges for regional competitiveness in emerging metropolitan cities such as Medan, Indonesia. This study examines how urban development management strategies enhance regional competitiveness, with resource optimization positioned as a mediating mechanism. Design/methodology/approach – This study adopted a quantitative explanatory approach through a cross-sectional survey involving 120 stakeholders engaged in urban planning and development in Medan City, including government officials, academics, planning professionals, and private-sector actors. Data were gathered using structured questionnaires and analyzed through Partial Least Squares Structural Equation Modeling (PLS-SEM). Finding/Results – The findings reveal that urban development management significantly improves resource optimization (β = 0.68) and regional competitiveness (β = 0.31). Resource optimization also positively affects regional competitiveness (β = 0.44) and partially mediates the relationship between urban development management and regional competitiveness (β = 0.30). These findings indicate that governance capability contributes to competitiveness both directly and indirectly through operational efficiency mechanisms. Originality/Value – This study extends the application of the Resource-Based View (RBV) in the urban governance context by demonstrating that resource optimization functions as an operational mechanism linking strategic urban management and competitiveness outcomes. The findings suggest that improving regional competitiveness requires not only integrated governance structures but also stronger operational efficiency in urban resource utilization.
Co-Authors Ariadi, Eric Christin Natalia Sianipar Cindy Yolanda Clarrissa Winata Febrina Soraya Tanjung Fifi Yunita Harahap Fransiska Sirait Hutabarat, Metyria Imelda Ira Ningrum Resmawa, Ira Ningrum Jimmy Nganta Ginting Khairani Khairani Khairani Khairani Khairani Kraugusteeliana Kraugusteeliana M Syafii Mei Veronika Sri Endang Siagian Merita Ayu Indrianti Muhammad Denni Saragih Munir, Sjaiful Nadhira Syarifa Nasution Ni Luh Putu Suarmi Sri Patni Nursaimatussaddiya Owen De Pinto Simanjuntak Reni Suryani Rika Surianto Zalukhu Riny Jefri SALIM, DENNY Sastra Wandi Nduru Saut Maruli Tua Pandiangan Selvia Fransiska Wijaya Sihite, Lestari Sjaiful Munir SURYANI, RENI Wardana, Bendra Wijaya, Selvia Fransiska