Article Per Year (5 Year)
p-Index From 2020 - 2025
2.619
P-Index
This Author published in this journals
All Journal Journal of Accounting and Investment Technomedia Journal JURNAL PENDIDIKAN TAMBUSAI Aptisi Transactions on Management Aptisi Transactions on Technopreneurship (ATT) ADI Bisnis Digital Interdisiplin (ABDI Jurnal) IAIC Transactions on Sustainable Digital Innovation (ITSDI) International Journal of Engineering, Science and Information Technology Startupreneur Business Digital (SABDA Journal) International Transactions on Artificial Intelligence (ITALIC) Journal of Computer Science and Technology Application
Julianingsih, Dwi
Unknown Affiliation
Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Physics Social Sciences Transportation Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : ADI Bisnis Digital Interdisiplin (ABDI Jurnal)

 1 
Optimizing Pricing and Digital Marketing to Strengthen Consumer Loyalty in Startupreneur: Optimalisasi Harga dan Digital Marketing untuk Meningkatkan Loyalitas Konsumen Startupreneur Sunarya, Po Abas; Mustopa, Muhamad Ikhsan; Julianingsih, Dwi; Bibils, Natalie; Hua, Chua Toh
ADI Bisnis Digital Interdisiplin Jurnal Vol 6 No 1 (2025): ADI Bisnis Digital Interdisiplin (ABDI Jurnal)
Publisher : ADI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/abdi.v6i1.1224

Abstract

In the digital economy era, consumer loyalty has become a strategic asset for startupreneurs operating amid dynamic competition and information dense markets. This study examines the integrative role between pricing strategies based on Behavioral Economics principles and digital marketing approaches in shaping and enhancing consumer loyalty. Techniques such as anchoring price, scarcity marketing, bundling, and framing are synergistically combined with digital marketing tactics including social media utilization, content personal ization, and micro influencer engagement to create more resonant and recur ring consumer experiences. Through a qualitative method based on litera ture studies and observations of several digital startups in Indonesia, this study finds that ethical price optimization and adaptive digital campaigns not only drive short-term conversions but also build customer trust and retention in the long term. These findings indicate that strategies rooted in consumer behavior understanding and supported by digital marketing technology can serve as an important catalyst for the sustainable growth of startupreneurs. Recommendations are formulated to encourage the implementation of strategies that are not only market-competitive but also aligned with transparency, sustainability, and modern business ethics. The novelty of this study lies in its integrative approach, combining behavioral-based pricing strategies with digital marketing techniques to build consumer loyalty among startupreneurs. This approach remains under explored in the context of startups in developing countries, particularly Indonesia, and thus offers a fresh perspective for sustainable digital business models.
Co-Authors Abdul Baqi , Muhamad Puad Andriyansah . Apriani Sijabat Apriliasari, Dwi Arif Komara, Maulana Azz, Istajib Kulla Himmy Bibils, Natalie Bintoro, B. P. Kusumo Budiarto, Mukti Danny Manongga Dudi Rudianto DWI CAHYONO Fazri, Muhammad Faizal Fernando Fitzroy, Arabella Garcia, Emily Gunawan, ⁠Ahmad Hadi Nugroho HARYANTO Hua, Chua Toh Huda, Asrul Huda, Asrul Ivanov, Nikita Jayanagara, Oscar Khansa, Fathya Lena Magdalena, Lena Lorenzo, Agung Lutfiyah, Konita Marviola Hardini Maryanti, Tatik Maulana, Aryo Setyo Meria, Lista Mustopa, Muhamad Ikhsan Natalia, Elisa Ananda Ninda Lutfiani Nur Azizah PANJAITAN, MUKTAR B Paramitha AH, Dina Po Abas Sunarya Pramono, Erry Sigit Putri, Adinda Adia Queen, Zabenaso Qurotul Aini Ramadhan, Tarisya Riya Widayanti Ruhiyat, Imam Saputra, Didi Rahmat Siboro, Fernando Sri Watini Untung Rahardja Wahyu Sejati Wahyudi, Otniel Feliks Putra Wahyudin Anugrah, Rio Williams, Alexander Wirjawan, Tri Wahyu Yusuf, David Arian