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Kusumastuti, Anggit Dyah
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Journal : Innovative: Journal Of Social Science Research

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Analisis Pengaruh Pemanfaatan Marketplace Ecomerce Terhadap Kinerja Penjualan Produk Lokal Thoharudin, Kayis; Afifah, Luthfiana; Kusumastuti, Anggit Dyah
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.12918

Abstract

The developments in technology and information that have occurred have had the impact of changes, one of which is in marketing strategies which can provide business opportunities for business actors, one of which is local brands. This research aims to analyze the influence of ecommerce on sales of local products. The research method used is literature review. One of the local brands that has changed its marketing strategy is Aerostreet, which is a local shoe manufacturer at affordable prices that can be enjoyed by all groups. The results of offline sales carried out by Aerostreet were less than optimal, this is what encouraged Aerostreet to market its products online via the Shopee platform, this made the sales volume of Aerostreet shoes increase accompanied by an optimal strategy. Not only sold domestically but also abroad.
Peran Kualitas Produk Dan Promosi Terhadap Loyalitas Pengguna Skincare Scarlett Sharon, Miracle Mawar; Rositawati, Tsalisa; Kusumastuti, Anggit Dyah
Innovative: Journal Of Social Science Research Vol. 4 No. 4 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i4.13816

Abstract

Suatu produk agar dapat bertahan di pasaran tentu harus memperhatikan kualitas produknya. Kualitas produk dapat dinilai dari ketahanan, kemampuan, kekuatan, maupun kelemahannya. Dengan memiliki kualitas produk yang baik, tentu sebuah produk dapat membuat orang yang membelinya menjadi ingin membeli lagi sehingga otomatis dapat meningkatkan penjualan produk tersebut. Tidak hanya memperhatikan kualitas produk, dalam berjualan para penjual atau seller juga harus menerapkan promosi yang mumpuni dan tepat dalam memasarkan produknya. Dengan promosi yang tepat produk pun dapat semakin dikenal oleh khalayak ramai sehingga secara langsung maupun tidak langsung dapat mempengaruhi konsumen untuk membeli produk tersebut. Berdasarkan hal tersebut, kami melakukan penelitian mengenai Peran Kualitas Produk dan Promosi Terhadap Loyalitas Pengguna Skincare Scarlett. Metode yang digunakan dalam penelitian ini adalah studi literatur dengan pendekatan kualitatif. Sumber data diambil dari data internet, data penelitian, serta jurnal ilmiah. Hasil dari penelitian ini menunjukkan bahwa kualitas produk dan promosi sangat berpengaruh terhadap keloyalitasan konsumen.
Co-Authors Adhelya Jeanie Anggraeni Putri Afifah, Luthfiana Amalina, Syahida Ulya Amaraningtyas, Adila Eva Anastasya, Revika Anggraeni Putri, Adhelya Jeanie Armila, Alvanisa Putri Astuti, Ariyani Dwi Cahyo, Ferdiawan Diki Clarisa Elen Setiawati Destina Paningrum, Destina Desy Triastuti Diah Anggie Navita Fa`it, Ardhan Dwi FERY ARDIANSYAH Firdhaus Hari Saputro Al Haris Firman Pratama, Pramuditya Rizki Hidayah, Mila Nur Indianto, Dava Bagas Indriyani, Risma Kurniawan, Dinda Kurniawan, Dony Ragata Mutiasari, Annisa Indah Omry Tri Asmara Adi Purwati Purwati Putri, Adhelya Jeanie Anggraeni Putri, Balqis Fadhillah Ismail Rahayuningtyas, Marisma Catur Rositawati, Tsalisa Rusnandari Retno Cahyani Sari, Dela Puspita Satrio, Daffa Sharon, Miracle Mawar Syaharany, Lailla Thoharudin, Kayis Tri Harningsih, Tri Winanda, Yosiana Cahya Yusup, Fajar Muhammad