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THE INFLUENCE OF MARKETING MIX ON CONSUMER BUYING INTEREST IN FOREST HONEY OF KAPUAS HULU Ruchiat, Yayat; Komaladewi, Rita; Kurniatun, Taufani C.
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 4 No. 3 (2024): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v4i3.316

Abstract

This research was conducted on Kapuas Hulu Forest Honey customers from Jakarta, Pontianak, and Kapuas Hulu to find out and analyze the influence of the marketing mix on their buying interest. The number of samples used was 200. Product, price, location, and promotion were independent variables in this study, and buying interest was a dependent variable. For regression analysis, SPSS 26 is used. The Likert scale was used to measure variables and data analysis was carried out using Multiple Linear Regression Analysis. The results of the analysis show that one product has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; price has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; location has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey; and promotion has a positive and significant influence on customer desire to buy Kapuas Hulu Forest Honey
Pengaruh Motivasi Kerja Dan Kepemimpinan Visioner Terhadap Efektivitas Kerja Guru SD Rina, Rina; Kurniatun, Taufani C.; Safa’at, Ajat
JURNAL MANAJEMEN PENDIDIKAN Vol 13, No 1 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/jmp.v13i1.11725

Abstract

THE INFLUENCE OF WORK MOTIVATION AND VISIONARY LEADERSHIP ON ELEMENTARY TEACHERS' WORK EFFECTIVENESSWith its practical implications, this study aims to identify strategies that can enhance teacher work effectiveness by examining its association with work motivation and visionary leadership. The study was conducted on a population of 140 civil servant teachers, with a sample of 104 teachers, determined using the Yamane formula with a 5% error tolerance. Data were collected through a questionnaire instrument and analyzed using descriptive and inferential statistical methods. The findings of the study revealed three crucial and positive relationships. First, a strong and positive correlation was found between work motivation and teacher work effectiveness (correlation coefficient of 0.63). Second, a positive and significant relationship was observed between visionary leadership and teacher work effectiveness (correlation coefficient of 0.48). Third, a positive and significant relationship was identified between work motivation, visionary leadership, and teacher work effectiveness (correlation coefficient of 0.696)...