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Sumiati .
Dosen Juruan Manajemen, FEB, Universitas Brawijaya
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Journal : Jurnal Manajemen Teori dan Terapan

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Peran Fleksibilitas Strategi dan Orientasi Pasar pada Peningkatan Inovasi dan Kinerja Usaha Kecil Menengah Sektor Industri Pengolahan Kota Malang Sumiati Sumiati
Jurnal Manajemen Teori dan Terapan | Journal of Theory and Applied Management Vol. 12 No. 3 (2019)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v12i3.15404

Abstract

The processing industry is a growing industry and accounts for around 1/5 of Indonesia's total Gross Domestic Product. This study analyzes the factors that influence the performance of SMEs in the manufacturing industry sector in Malang. Some variables such as internal and external environment, market orientation, are considered as important variables that influence the performance of SMEs, this study aims to examine the effect of market orientation and strategy flexibility on SME innovation and performance. This research is an explanatory study using a sample of 180 managers of processing industry SMEs in Malang. The data collected was analyzed using Structural Equation Modeling (SEM). Strategic flexibility and market orientation are found directly (direct effect) to affect innovation and company performance positively. In addition, proven innovation acts as a mediator in the influence of strategy flexibility and market orientation on company performance. Likewise, company performance has a role as a mediator for each strategy flexibility and market orientation towards innovation.
Co-Authors . Moeljadi A Setiyono A. Setiyono A.D Hasjmy Agustin, Renita Alindra Yanuardi Alindra Yanuardi Andarwati Andarwati Ariyani, Anggita Choirul Nikmah D.A. Santoso DEWI APRI ASTUTI Djumahir Djumahir Djumilah Hadiwidjojo Djumilah Hadiwidjojo E. Wina Eka Chandradi Yudha Elizabeth Wina Elly Lestari Ermin Widjaja Fatchur Rohman Hanifa Bennu Nur Hence Izhar Hermana W Hidayat, Ilham Hikamah, Siti Roudlotul Ilham Maulana Krismi Budi Sienatra Kusuma Ratnawati Lidia Halim Mada, Ratu Dea Manalu W Mintarti Rahayu Moeljadi Moeljadi Muhammad Ridla Nahrowi Nahrowi Pusvita Yuana R Safiroh Febrina Ria Estiana Rismawati . Risna Wijayanti Rozikin, Moch. Khoirur Rusdin . S. Iskandar Sulistyorini, Chandra T. Toharmat Tiurma Pasaribu Toharmat T Yatno Yenni Yusriani