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All Journal International Journal of Artificial Intelligence Research QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama Syntax Literate: Jurnal Ilmiah Indonesia SEIKO : Journal of Management & Business JIPI (Jurnal Ilmiah Penelitian dan Pembelajaran Informatika) Jurnal Tekno Kompak Gema Wiralodra Jurnal Informatika dan Rekayasa Elektronik Soedirman Economics Education Journal Jurnal Teknologi Dan Sistem Informasi Bisnis Zonasi: Jurnal Sistem Informasi AMAR (Andalas Management Review) Jurnal Ilmu Manajemen Terapan (JIMT) Jurnal Abdimas Kartika Wijayakusuma Journal Of World Science International Journal Of Science Education and Technology Management (IJSETM) Jurnal Ekonomi, Teknologi dan Bisnis Riwayat: Educational Journal of History and Humanities
Alijoyo, Franciskus Antonius
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Arts Humanities Astronomy Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences Other

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Journal : AMAR (Andalas Management Review)

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Charting the course: embracing challenges and anticipating future trends in building AI capacity for marketing excellence in emerging markets Septeanny, Putrisia; Sulungbudi, Brigita Meylianti; Alijoyo, Franciskus Antonius
AMAR (Andalas Management Review) Vol. 8 No. 2 (2024)
Publisher : Management Institute Faculty of Economics Universitas Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/amar.8.2.44-64.2024

Abstract

The marketing landscape is undergoing a profound transformation with the emergence of artificial intelligence as a game-changer in driving innovation and customer engagement. Businesses are strategically integrating AI-powered solutions into their marketing decision-making to gain a competitive edge. Marketers are increasingly recognizing the immense potential of AI in enhancing their ability to identify competitors, understand customer preferences, and uncover valuable insights. The application of AI in marketing spans intelligent content generation, predictive analytics, personalized customer experiences, and automated campaign optimization. However, successful implementation of AI in marketing comes with its own set of challenges. This study aims to explore the evolving dynamics of AI in marketing, delve into its transformative impact, and identify key considerations for businesses looking to effectively harness this technological revolution by embracing challenges and anticipating new trends in AI adoption for achieving excellence in emerging markets.
Co-Authors Adithya, Kornelius Anggraeni, Ruri Asyhari, Mugia Rochmat Bernadus Gunawan Sudarsono Brigita Meylianti Sulungbudi Damayanto, Antonio Dwi Vernanda Efi Sofiah Fauziyyah, Ghina Hari Susanto Husna Amin Ignatius Septo Pramesworo Imam Hanafi Juandita, Divana Alifia Judijanto, Loso Makmur, Muhammad Fikri Munawar, Asep Nurhidayat, Hikmat Pujiani, Ida Purnomo, Sidiq Putra Pratama, Rd Muhammad Sopian Putri, Anggi Yuniar Rosyadi, Iim Imron Ruswandi Saepulloh, Yusep Salim, Asep Yusapra Sembiring, Bayu Bastanta Septeanny, Putrisia Setyananda*, Andre Firza Sutrisna, Eris Yanti Setianti Yogasara, Yogasara