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MARKETING STRATEGY ANALYSIS OF GOLD PAWN PRODUCTS AT BANK SYARIAH INDONESIA: CASE STUDY AT BANK SYARIAH INDONESIA KCP SIDOARJO AHMAD YANI Erika; Rukhul Amin; Haqiqi Rafsanjani
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 1 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2533

Abstract

This study analyzes the marketing strategy of gold pawn products at Bank Syariah Indonesia (BSI) KCP Sidoarjo Ahmad Yani with the Marketing Mix 7P approach. The method used is qualitative with a phenomenological approach, where data is obtained through interviews and observations. The results of the study indicate that the marketing strategy includes products, prices, promotions, places, people, physical evidence, and processes. BSI gold pawn products excel in low deposit fees (ujroh), high estimated value, and fast service through BSI Mobile and Byond. The pricing strategy uses the Basic Gold Price (HDE) based on the average gold price in the last four months and considering competitor prices. Promotion is carried out through flyers, banners, socialization, application pop-ups, and WA Blast. Product distribution is easier with digital services that allow customers to make transactions without going to a branch office. In terms of service, customer service plays a role in providing information and assisting with transactions. Physical evidence can be seen from the office facilities and attractive promotional materials. The gold pawn process is made efficient, from handing over gold to disbursing funds and extending the pawn digitally. Although still facing competition with conventional pawnshops, the 7P-based marketing strategy has proven to increase the appeal of this product. More aggressive innovation and promotion are needed so that BSI gold pawnshops are better known to the public.
ANALISIS MANAJEMEN LOGISTIK PADA RANTAI PASOK TOMORO COFFEE Erika
Integrative Perspectives of Social and Science Journal Vol. 2 No. 03 Juli (2025): Integrative Perspectives of Social and Science Journal
Publisher : PT Wahana Global Education

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Abstract

Penelitian ini menganalisis implementasi manajemen logistik dalam rantai pasok tomoro coffee sebagai studi kasus perusahaan kopi specialty Indonesia yang menghadapi kompleksitas operasional mulai dari pengadaan bahan baku hingga distribusi produk akhir. Menggunakan metode penelitian kualitatif dengan pendekatan studi kasus, data di kumpulkan melalui wawancara, observasi langsung terhadap proses operasional. Hasil penelitian menunjukkan bahwa tomoro coffee telah mengimplementasikan sistem manajemen logistik terintegrasi yang mencakup supplier relationship management dengan petani mitra, quality control system dalam proses pengolahan, inventory management yang disesuaikan dengan karakteristik produk kopi, serta distribution strategy yang mengoptimalkan keseimbangan antara cost efficiency dan service level. Temuan utama mengidentifikasi bahwa keberhasilan manajemen logistik tomoro coffee terletak pada kemampuan perusahaan dalam mengelola variabilitas supply, mempertahankan konsistensi kualitas produk, dan mengadaptasikan teknologi informasi untuk meningkatkan visibility sepanjang rantai pasok. Penelitian ini memberikan insights praktis mengenai penerapan manajemen logistik dalam  industri agribusiness, khususnya sektor kopi special, dan merekomendasikan strategic improvements yang dapat diimplementasikan untuk mengoptimalkan performance rantai pasok di masa depan.
DECENTRALIZATION AND BUREAUCRATIC DYNAMICS: IMPLICATIONS FOR THE QUALITY OF LOCAL DEMOCRACY IN SIMALUNGUN REGENCY, NORTH SUMATRA Erika
JOURNAL OF SOCIAL, JUSTICE AND POLICY Vol. 3 No. 6 (2024): 2024 NOVEMBER
Publisher : Lembaga Kajian Ilmu Sosial dan Politik (LKISPOL)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56015/sjp.v3i6.76

Abstract

This study aims to analyze how decentralization and the dynamics of local bureaucracy affect the quality of local democracy in Simalungun Regency, North Sumatra. Using a descriptive qualitative approach, data were collected through document studies, field observations, and in-depth interviews with bureaucratic actors, community members, and academics. The findings reveal that the implementation of decentralization in Simalungun has not been fully effective in fostering substantive local democracy. The regional bureaucracy remains stuck in hierarchical and unresponsive patterns, marked by politicization of positions and weak adherence to transparency and accountability principles. Public participation through the Musrenbang (development planning forums) tends to be procedural and symbolic. The weak oversight mechanisms worsen governance quality and hinder the realization of participatory democracy. Therefore, merit-based bureaucratic reform and institutional capacity strengthening are essential to improve the quality of local democracy.
RANCANG BANGUN DAN SIMULASI PROTEUS SISTEM LAMPU OTOMATIS MENGGUNAKAN SENSOR LDR DAN RANGKAIAN KOMPARATOR LM324 Erika; Sya’diah, Halimatus; Desta Azzahra, Lathifah; Amri, Fauzan; Kurnianingtyas, Rahajeng
JURNAL REKAYASA ENERGI Vol. 4 No. 1 (2025): Jurnal Rekayasa Energi
Publisher : Politeknik Negeri Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31884/jre.v4i1.77

Abstract

This project was developed to create an automatic system that can control a lamp based on the surrounding light conditions. The system uses an LDR (Light Dependent Resistor) sensor to detect light intensity and an LM324 IC as a comparator to determine when the lamp should turn on or off. When the ambient light decreases (such as during nighttime), the resistance of the LDR changes and sends a signal to the LM324 circuit. The main purpose of this system is to enable the lamp to automatically turn on when it gets dark and turn off when it becomes bright again, without the need for manual switching. In this way, the system helps to save electrical energy and improve lighting efficiency, especially in areas that are often forgotten to be turned off, such as porches or garden lights. Based on the testing results, the system functions properly and responds quickly to changes in light. The circuit is also stable and easy to build, as it uses simple and commonly available components. Overall, this system is suitable for various lighting automation purposes in residential areas as well as public spaces.
Penyusunan Peraturan Kerja pada UMKM dibidang Fashion Asri, Dhita Hafizha; Erika
Jurnal Pengabdian kepada Masyarakat Nusantara Vol. 4 No. 4 (2023): Jurnal Pengabdian kepada Masyarakat Nusantara (JPkMN)
Publisher : Lembaga Dongan Dosen

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Abstract

Dalam menjalankan sebuah bisnis dibutuhkan peraturan kerja agar dapat menjadi pedoman dalam melaksanakan kegiatan supaya hasil yang diinginkan dapat dicapai. Peraturan penting untuk dibuat agar dapat menciptakan lingkungan kerja yang harmonis. Tujuan dari pelaksanaan pengabdian masyarakat yaitu memberikan pemahaman mengenai pentingnya penerapan peraturan kerja dan membantu dalam menciptakan sistem pengelolaan karyawan yang baik. Permasalahan yang terjadi pada UMKM adalah tidak memiliki peraturan kerja secara tertulis. Hal ini menjadi hambatan bagi UMKM sehingga menyebabkan usaha sulit untuk berkembang. Oleh karena itu, ruang lingkup dari proyek yaitu penyusunan peraturan kerja pada UMKM. Objek penelitian adalah UMKM yang bergerak dibidang fashion bernama Yanti Collection. Jenis data yang digunakan oleh penulis adalah data primer. Teknik pengumpulan data yang digunakan yaitu wawancara dan observasi. Luaran kegiatan yang berhasil diperoleh yaitu peraturan kerja yang berisi hak dan kewajiban pemilik UMKM serta karyawan, syarat kerja, tata tertib, waktu kerja, pengupahan, cuti, dan libur. Hasil yang dicapai adalah terdapat pedoman yang jelas untuk pemilik UMKM dan karyawan.
Analisis Implementasi Pelayanan Penerima Bantuan Iuran (PBI) di Puskesmas Bromo Kecamatan Medan Denai Agustin, Anjlya; Erika; Indah Pratiwi Limbong, Mira; Azizah, Nisa; Iga Sirai, Sheila; Chaniago, Tessya; Agustina, Dewi
Reslaj: Religion Education Social Laa Roiba Journal Vol. 5 No. 6 (2023): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v5i6.272

Abstract

BPJS is a public legal entity that is specifically assigned by the government to administer health care insurance for all Indonesian people, especially for the poor so that with the existence of BPJS for health, it is hoped that it can increase equity for all levels of society to access health services easily and not just prioritizing only those who are financially able. The high and low quality of public health is closely related to several supporting factors which include environmental factors, community behavior, and the level of health services which are interrelated between one problem and another. The purpose of this study was to see how the Bromo Health Center, Medan Denai District, implements services for recipients of contribution assistance (PBI) and what are the obstacles to implementing contribution assistance recipients (PBI). The research method that will be used in this study is an observational research method with a cross sectional approach which will be carried out in Medan City in 2022. From interviews with interviewees and BPJS participants it is clear that health services for BPJS PBI users at the Bromo Health Center, Kec. Medan Denai based on Presidential Regulation Number 62 of 2020 concerning Health Insurance Amendments to Presidential Regulation Number 82 of 2018 concerning Health Insurance have not run optimally.
Hubungan Asupan Energi Dengan Risiko Kekurangan Energi Kronik Pada Ibu Hamil Trimester III Dean Maulani, Magfira; Erika; Misrawati
Jurnal Ilmiah Kesehatan Mandala Waluya Vol. 5 No. 1 (2025): Jurnal Ilmiah Kesehatan Mandala Waluya
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Mandala Waluya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54883/jikmw.v5i1.1070

Abstract

Kekurangan Energi Kronik (KEK) pada ibu hamil trimester III merupakan kondisi serius yang meningkatkan risiko komplikasi kehamilan dan kelahiran bayi dengan berat badan lahir rendah (BBLR). KEK disebabkan oleh asupan energi yang tidak mencukupi dalam jangka waktu lama akan berdampak pada kesehatan ibu dan pertumbuhan janin. Prevalensi KEK di Indonesia masih tinggi menunjukkan perlunya perhatian terhadap pemenuhan gizi selama kehamilan. Penelitian ini bertujuan menganalisis hubungan antara asupan energi dengan risiko KEK pada ibu hamil trimester III. Penelitian ini menggunakan pendekatan kuantitatif korelasional melalui desain cross-sectional. Sampel terdiri dari 40 ibu hamil trimester III yang berkunjung ke Puskesmas Harapan Raya dengan menggunakan teknik total sampling. Data dikumpulkan melalui semi-quantitative food frequency questionnaire (SQ-FFQ) dan pengukuran Lingkar Lengan Atas (LILA). Analisis data dilakukan dengan uji Korelasi Fisher Exact Test. Hasil: Pada 40 orang responden menunjukkan mayoritas responden berusia 26-35 tahun (87,5%), berpendidikan SMA/sederajat (70%), dan bekerja sebagai ibu rumah tangga (72,5%). Hasil uji statistik menunjukkan ada hubungan signifikan antara asupan energi terhadap risiko KEK dengan p value 0,001(<α 0,05). Kekurangan asupan energi meningkatkan risiko KEK karena kebutuhan energi selama trimester III meningkat untuk pertumbuhan janin. Terdapat hubungan signifikan antara asupan energi dengan risiko KEK pada ibu hamil trimester III. Edukasi gizi dan intervensi yang tepat diperlukan untuk memastikan kecukupan energi guna mencegah KEK.