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All Journal AGRIKAN Jurnal Ilmiah Agribisnis dan Perikanan Jurnal Akuatiklestari MarIslands Authentic Research of Global Fisheries Application Journal (Aurelia Journal) Nekton Jurnal Abmas Negeri (JAGRI) Journal of Community Engagement Research for Sustainability
Tetty, Tetty
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Environmental Science Nursing Public Health Social Sciences Other

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Journal : Nekton

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Marketing strategy with e-commerce (Case study: UMKM Abon Ikan Kardina) Tanjungpinang City Risandi, Ari; Hafsar, Khairul; Tetty, Tetty
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.577

Abstract

Entrepreneurs are currently implementing marketing strategies to sell goods and services through e-commerce systems. E-commerce is used for business development in marketing. One of the Micro, Small, and Medium Enterprises (MSMEs) that use the e-commerce system is the Abon Ikan Kardina MSME. Abon Ikan Kardina has used e-commerce in its marketing strategy efforts but has not been effective because offline sales are more than through e-commerce. The research objectives were to identify the implementation of marketing strategies through e-commerce at MSME Abon Ikan Kardina and formulate marketing strategies through e-commerce at MSME Abon Ikan Kardina. The research was conducted from March to May 2023 at the Abon Ikan Kardina UMKM. The research method used was descriptive qualitative, using SWOT and AHP analyses. The results showed that implementating marketing strategies through e-commerce at MSME Abon Ikan Kardina is seen in several uses of e-commerce applications and social media in the form of Shopee, Facebook, Instagram, and WhatsApp. Based on the results of SWOT and AHP analyses, it is known that implementing marketing strategies through e-commerce at Abon Ikan Kardina MSMEs is seen from the use of several e-commerce and social media applications such as Shopee, Facebook, Instagram, and WhatsApp. The Abon Ikan Kardina MSMEs' product content supports these applications' use. Four priority strategies in the formulation of marketing strategies through e-commerce at Abon Ikan Kardina MSMEs are: (1) improving and maintaining product quality, (2) providing good product quality information to be trusted in the market, (3) providing training for human resources to understand e-commerce and bookkeeping, and (4) regularly updating content on each social media account.
Factors affecting the income of capture fishermen in Kijang Kota Sub-district, Bintan Regency Adani, Annisa Nabilah; Tetty, Tetty; Ulfah, Fitria
Nekton Vol 4 No 1 (2024): March
Publisher : Politeknik Negeri Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47767/nekton.v4i1.589

Abstract

Fishermen have a very low income. Fishermen's income generally comes from catches sold, and is influenced by various other factors. The factors that can affect income that become variables in this study are capital factors, fish selling prices, working hours, fishing gear, and experience. The purpose of this study was to determine the effects of capital factors (X1), selling price of fish (X2), working hours (X3), fishing gear (X4), and experience (X5) on income (Y). The research location is Kijang Kota Village, Bintan Regency from December to 2022-January 2023. Sampling was performed by simple random sampling, with 42 respondents using the slovin technique. Data were collected using observations, questionnaires, and interviews. Data analysis was performed using multiple linear regression analysis with SPSS 27 software. The results show that the variables that affect income are selling price, working hours, and fishing gear. The variables that had no effect were capital and experience. The results of the simultaneous test show that the independent variables used in the study have a positive effect on the income of captured fishermen.
Co-Authors Adani, Annisa Nabilah Aditya Hikmat Nugraha Alfariz, Alfariz Aminatul Zahra Angga Reni Apriandi, Azwin fauzy, fauzy Fitria Ulfah Haidawati, Haidawati Jumsurizal Jumsurizal Khairul Hafsar Khairunnisa Khairunnisa Lasari, Yosi Mita Mita, Mita Nasution, Lisa Uswatun Hasanah Nur Anisa Putri, Dwi Septiani Putri, R.Marwita Sari Risandi, Ari Septia Nurhasanah, Septia Siti Aisyah Sri Novalina T. Ersti Yulika Sari Wahyu Muzammil Wahyudin Wahyudin Yulia Oktavia Zen, Linda Waty