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All Journal JURNAL PENDIDIKAN TAMBUSAI Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan Jurnal Proaksi Jurnal Ilmiah Akuntansi Kesatuan JURNAL ILMIAH MAKSITEK Economics and Digital Business Review Visi Sosial Humaniora Jurnal Ilmiah Wahana Pendidikan Jurnal Manajemen dan Bisnis Jurnal Media Informatika Jurnal Ekonomi Strategic: Journal of Management Sciences Journal Business and Management
Raya Panjaitan
Universitas HKBP Nommensen
Religion Agriculture, Biological Sciences & Forestry Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS Panjaitan, Raya; Purba, Cindy Braveta
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.3514

Abstract

This study examines the effects of content marketing and social media on brand awareness for PT. Peta Property Indonesia in Medan, employing a quantitative approach with descriptive statistics. It analyzes how these digital strategies enhance the company's visibility and consumer engagement. The research finds that content marketing and social media significantly increase brand awareness, attributed to the unique, engaging, and informative nature of the company's content. This includes well-presented property information, which is easily accessible and understandable to consumers. By strategically showcasing a range of properties, including new developments and secondary market listings, the content effectively informs consumers about available options. Additionally, incorporating interactive elements like quizzes and games into the content boosts engagement and fosters a two-way communication channel. The study concludes that effective content marketing and social media use are crucial for enhancing brand visibility and establishing a stronger connection with the target audience for PT. Peta Property Indonesia.
ASSESSING THE IMPACT OF MOBILE HEALTH SERVICE QUALITY BY THE SOCIAL SECURITY ADMINISTERING BODY ON THE SATISFACTION OF NATIONAL HEALTH INSURANCE PARTICIPANTS Panjaitan, Raya; Hutajulu, Maulina
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.3515

Abstract

In a digital era marked by burgeoning e-health initiatives, this study explores the pervasive influence of E-service Quality—encompassing Reliability, Efficiency, Fulfillment, Privacy, Responsiveness, and Contact—on the satisfaction of participants in the National Health Insurance (JKN) program. The objective is to quantitatively assess these dimensions' impacts on user satisfaction among Mobile JKN users in Pematangsiantar. Employing a questionnaire as the research instrument, this study scrutinizes the responses of 100 participants using multiple linear regression analysis via SPSS 25. The findings reveal that while Efficiency exerts a significant positive effect on participant satisfaction, Reliability, Fulfillment, and Responsiveness, although positive, are not statistically significant. In contrast, Privacy and Contact do not significantly influence satisfaction. The study underscores the necessity for BPJS Kesehatan to refine the Mobile JKN application's user interface and optimize the mobile app's utility for a seamless user experience, including secure data practices and biometric login features for phone number changes, aligning with national demographic databases. These insights contribute to the strategic enhancement of health insurance services, driving user satisfaction and security in Indonesia's healthcare system.
EXPLORING THE IMPACT OF EXPERIENTIAL MARKETING, WORD-OF-MOUTH (WOM), AND PROMOTIONAL STRATEGIES ON USER LOYALTY TOWARDS THE TOKOPEDIA APP Panjaitan, Raya; Manurung , Hiskia
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.3530

Abstract

Drawing upon the dynamic interplay of experiential marketing, word of mouth, and promotional strategies within the realm of e-commerce, this study pivots on their collective influence on customer loyalty, particularly among Tokopedia app users at the Immigration Office in Medan. The phenomenon of increased online shopping among Indonesian public sector employees provides the backdrop against which this research unfolds, aiming to discern the potency of these marketing strategies in fostering loyalty. The research objectives include evaluating the impact of experiential marketing, understanding the role of electronic word of mouth, and assessing the efficacy of promotions in cultivating a loyal customer base. Findings indicate that experiential marketing significantly enhances customer loyalty, electronic word of mouth is a positive and significant loyalty driver, and promotional activities, while positive, show a less pronounced impact on loyalty. Contributions of this research are twofold: it extends academic perspectives on e-commerce loyalty in the context of Indonesian public sector employees and offers pragmatic insights for e-commerce platforms to refine their marketing strategies. By fortifying the customer experience and addressing service quality, Tokopedia can potentially amplify customer satisfaction and consolidate its user base's loyalty.
EXPLORING THE IMPACT OF TRANSFORMATIONAL LEADERSHIP ON MOTIVATION: MEDIATED RESULTS OF ORGANIZATIONAL CULTURE Panjaitan, Raya; Pinem, Neni Anita
Jurnal Manajemen dan Bisnis Volume 22 No. 2 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i2.3531

Abstract

Work motivation pertains to the factors that impact the initiation, direction, and persistence of activity in the workplace. Motivation in this work setting is strongly linked to organizational factors influenced by transformational leadership and organizational culture, which enhance organizational effectiveness. The test was conducted on public servants at the sub-district office in the Sidikalang district of North Sumatra. This research aims to investigate the correlation between transformational leadership and work motivation, and to evaluate organizational culture as a mediator between transformational leadership and work motivation. A quantitative non-probability sampling procedure was employed to acquire 45 respondents. Variable data is evaluated using a Likert scale. The data analysis method employs structural equation modeling (SEM) through the usage of SmartPLS 3.0. The analytical findings show that organizational culture has a mediating role in the relationship between transformational leadership and job motivation. Transformational leadership and organizational culture positively influence consumer satisfaction. The organization has combined transformational leadership and organizational culture to enhance employee work motivation, leading to improved organizational performance.
ANALISIS KOMPONEN RBBR TERHADAP HARGA SAHAM PERUSAHAAN PERBANKAN YANG TERDAFTAR DI BEI TAHUN 2013 – 2017 Panjaitan, Raya; Silalahi, Andri D. K.
Jurnal Manajemen dan Bisnis Vol 20 No. 1 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i1.689

Abstract

This study aims to analyze the effects of Risk Based Bank Rating components on company stock prices. The Risk Based Bank Rating (RBBR) components consist by LDR, GCG, ROA and CAR. Secondary data was uses in this study with numbers of samples 196 consisting by 42 companies and 3 years financial report. Multiple linear regression was used to analyze the data. The result shows that LDR and GCG have negatively and significantly affected to stock prices. ROA has positively and significantly affected price stock. CAR has positively but insignificantly affected the price stock. Simultaneously, LDR, GCG, ROA and CAR have positively and significantly affected price stock. For further research using other variables related to analyzing the price stock are suggested to use.
WILLINGNESS TO PAY: A PROXY TO PRODUCT PRICE Nababan, Tongam Sihol; Panjaitan, Raya; Panjaitan, Ferry; Munthe, Kornel
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.1192

Abstract

Information about willingness to pay (WTP) essentially aims to protect consumers from the abuse of monopoly power owned by companies in the supply of quality products and prices. The consumer's WTP of a product can be an appropriate basis in determining the pricing policy for a product because he can reveal the true value or price of the product based on consumer perception. The price proxy with the WTP can still meet the assumption of the traditional demand model (Marshallian demand model) where the price is not set (regulated) by the government. WTP can be obtained by using a contingent valuation method.
CAPITAL ASSET PRICING MODEL DAN PERILAKU KEUANGAN: STRATEGI DALAM BERINVESTASI Panjaitan, Raya
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Studi ini bertujuan untuk menyajikan bukti-bukti terkait perkembangan mengenai Capital Asset Pricing Model dan perilaku keuangan untuk mengatur strategi dalam berinvestasi. Penelitian ini merupakan jenis studi literatur. Analisis yang digunakan adalah penelitian deskriptif dengan dukungan teori dan temuan dari penelitian sebelumnya. Capital Asset Pricing Model dan perilaku keuangan terbukti berpengaruh terhadap keputusan investasi. Hasil penelitian ini memberikan beberapa wawasan baru tentang keputusan investasi dalam pasar modal dari hasil penelitian dan teori sebelumnya. Mengevaluasi faktor risiko sistematis dan perilaku keuangan dalam investasi dapat menghasilkan return yang diharapkan. Masih sedikit penelitian yang mengeksplorasi peran Capital Asset Pricing Model, overconfidence dan herding behaviour untuk menyusun keputusan investasi bagi investor dalam konteks pasar yang berkembang. Oleh sebab itu, investor perlu mempertimbangkan hal ini dalam berinvestasi di pasar modal.
BOOSTING BRAND AWARENESS: LEVERAGING CONTENT MARKETING AND SOCIAL MEDIA FOR GREATER VISIBILITY AND ENGAGEMENT IN PROPERTY BUSINESS Panjaitan, Raya; Purba, Cindy Braveta
Jurnal Manajemen dan Bisnis Vol 20 No. 2 Tahun 2020
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v20i2.3514

Abstract

This study examines the effects of content marketing and social media on brand awareness for PT. Peta Property Indonesia in Medan, employing a quantitative approach with descriptive statistics. It analyzes how these digital strategies enhance the company's visibility and consumer engagement. The research finds that content marketing and social media significantly increase brand awareness, attributed to the unique, engaging, and informative nature of the company's content. This includes well-presented property information, which is easily accessible and understandable to consumers. By strategically showcasing a range of properties, including new developments and secondary market listings, the content effectively informs consumers about available options. Additionally, incorporating interactive elements like quizzes and games into the content boosts engagement and fosters a two-way communication channel. The study concludes that effective content marketing and social media use are crucial for enhancing brand visibility and establishing a stronger connection with the target audience for PT. Peta Property Indonesia.
ASSESSING THE IMPACT OF MOBILE HEALTH SERVICE QUALITY BY THE SOCIAL SECURITY ADMINISTERING BODY ON THE SATISFACTION OF NATIONAL HEALTH INSURANCE PARTICIPANTS Panjaitan, Raya; Hutajulu, Maulina
Jurnal Manajemen dan Bisnis Vol 21 No. 1 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i1.3515

Abstract

In a digital era marked by burgeoning e-health initiatives, this study explores the pervasive influence of E-service Quality—encompassing Reliability, Efficiency, Fulfillment, Privacy, Responsiveness, and Contact—on the satisfaction of participants in the National Health Insurance (JKN) program. The objective is to quantitatively assess these dimensions' impacts on user satisfaction among Mobile JKN users in Pematangsiantar. Employing a questionnaire as the research instrument, this study scrutinizes the responses of 100 participants using multiple linear regression analysis via SPSS 25. The findings reveal that while Efficiency exerts a significant positive effect on participant satisfaction, Reliability, Fulfillment, and Responsiveness, although positive, are not statistically significant. In contrast, Privacy and Contact do not significantly influence satisfaction. The study underscores the necessity for BPJS Kesehatan to refine the Mobile JKN application's user interface and optimize the mobile app's utility for a seamless user experience, including secure data practices and biometric login features for phone number changes, aligning with national demographic databases. These insights contribute to the strategic enhancement of health insurance services, driving user satisfaction and security in Indonesia's healthcare system.
EXPLORING THE IMPACT OF EXPERIENTIAL MARKETING, WORD-OF-MOUTH (WOM), AND PROMOTIONAL STRATEGIES ON USER LOYALTY TOWARDS THE TOKOPEDIA APP Panjaitan, Raya; Manurung , Hiskia
Jurnal Manajemen dan Bisnis Vol 21 No. 2 Tahun 2021
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v21i2.3530

Abstract

Drawing upon the dynamic interplay of experiential marketing, word of mouth, and promotional strategies within the realm of e-commerce, this study pivots on their collective influence on customer loyalty, particularly among Tokopedia app users at the Immigration Office in Medan. The phenomenon of increased online shopping among Indonesian public sector employees provides the backdrop against which this research unfolds, aiming to discern the potency of these marketing strategies in fostering loyalty. The research objectives include evaluating the impact of experiential marketing, understanding the role of electronic word of mouth, and assessing the efficacy of promotions in cultivating a loyal customer base. Findings indicate that experiential marketing significantly enhances customer loyalty, electronic word of mouth is a positive and significant loyalty driver, and promotional activities, while positive, show a less pronounced impact on loyalty. Contributions of this research are twofold: it extends academic perspectives on e-commerce loyalty in the context of Indonesian public sector employees and offers pragmatic insights for e-commerce platforms to refine their marketing strategies. By fortifying the customer experience and addressing service quality, Tokopedia can potentially amplify customer satisfaction and consolidate its user base's loyalty.
Co-Authors Angelia, Nia Boangmanalu, Ria Salonika DAMANIK, HANNA MEILANI Ernest Grace GEE, HARIANI Hutabarat, Reynaldi Hutajulu, Maulina Inten, Inten Dania Butar Butar Josua Parlinggoman Pangaribuan Julyanthry, Julyanthry K. Simamora, Marsauliana Manalu, Rita P. Manurung , Hiskia Manurung, Nancy Cecilia Manurung, Sinta Marito Marbun, Roma Narumata Maulina Hutajulu Nancy Nopeline Napitupulu, Sungguli Nelly Ervina Nopeline, Nancy Pakpahan, Rani Uli Panjaitan, Elyana Margareta Panjaitan, Ferry Panjaitan, Juni A.T Pantas H Silaban Pasaman Silaban Pasaman Silaban, Pasaman Pasaribu, Fatrycia Aurelia Pinem, Neni Anita Purba, Cindy Braveta Purba, Martin Luter Purba, Rama R. Riny, Riny Saragih, Veny S. Saragih, Yeni Enjelina Siahaan, Jeremy Sibagariang, Carisa Yulia Sidabutar, Herlina Yusrianti Sihombing, Eriko Sijabat, Paulina Martua Silaban, Pantas Hasiholan Silaban, Patar Rifandi Silaban, Rayun A.R Silalahi, Andri D. K. Silalahi, Jhosua Simangunsong, Irmawati Simanjuntak, Nopriani Simanjuntak, Sri Ida Royani Simarmata, Felix C. Simbolon, Ika Pratiwi Sinaga, Leony A.M Sinaga, Renni A.E Sitorus, Eben Ezer Sitorus, Friska Rohayu Situmeang, Debi J. Situmorang, Ririn S.W Sunday Ade Sitorus Tampubolon, Lilianti Tarigan, Mutiara Asnatika Tongam Sihol Nababan Waruwu, Niska S.