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All Journal Jurnal Psikologi Terapan dan Pendidikan Jurnal Manajemen Journal of Economic, Bussines and Accounting (COSTING) Gema Wiralodra Jurnal Ekonomi Manajemen Sistem Informasi Dinasti International Journal of Digital Business Management Jurnal Pengabdian kepada Masyarakat Nusantara CENDEKIA : Jurnal Ilmu Pengetahuan juremi: jurnal riset ekonomi Jurnal Ekonomi JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS (JHSSB) Indonesian Business Review COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pendidikan Ekonomi, Akuntansi dan Kewirausahaan (JPEAKU) Media Bina Ilmiah Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Education Technology Information Social Sciences and Health Journal of Artificial Intelligence and Digital Business Jurnal Pendidikan Indonesia (Japendi) Research Trend in Technology and Management Research Horizon Riwayat: Educational Journal of History and Humanities
Sundjoto, Sundjoto
Unknown Affiliation
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Nursing Public Health Social Sciences Other

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Journal : Media Bina Ilmiah

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DAMPAK DIGITALISASI TERHADAP MODEL BISNIS KEWIRAUSAHAAN PADA SEKTOR E-COMMERCE Ari Prabowo; Sri Rahayu; Sundjoto, Sundjoto; Rifda Fitrianty
Media Bina Ilmiah Vol. 19 No. 8: Maret 2025
Publisher : LPSDI Bina Patria

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Abstract

Digitalization has emerged as the primary driver of transformation in the e-commerce sector, significantly affecting entrepreneurial business models. This study aims to examine the impact of digitalization on entrepreneurial business models within the e-commerce sector by utilizing secondary data through literature reviews and content analysis. The research focuses on the implementation of e-commerce platforms, digital marketing, data analytics, and operational automation, which collectively drive operational efficiency, product innovation, and enhanced customer relationships. The findings indicate that the adoption of digital technology positively influences the transformation of entrepreneurial business models, as digital features help entrepreneurs improve speed, accuracy, and flexibility in business operations. Moreover, the study identifies challenges faced by business operators, such as data security issues, limited digital skills, and increasingly intense market competition. The implications of these findings are both theoretical and practical, offering strategic recommendations for entrepreneurs and policymakers to optimize the use of digital technology to enhance competitiveness and economic growth in the digital era.
Co-Authors Agus Sudono, Agus Alghamsah, Moch. Hasbi Anggraini, Mike Dian Ari Prabowo Arif Wibowo B Setiadi, Pompong Basith, Heryaas Biantoko, Yusak Dayanti, Putri Rahma Fatmasaria, Firianti Febrianto, Dhimas Bagus Wahyu Fitranti, Rifda Fitrianty, Rifda Hariadi Hariadi Heni Purwaningsih Hernawati Hernawati Hidayatullah, Ali Isbandiyah, Yanti Istiqomah, Titis Khatami, Addienul Kurniawati, Dyah Ayu Laila, Husnul Lismaya, Elin Meidiyanto, Wahyudin Muhammad Gunawan Wibisono, Muhammad Gunawan Ndaru, Ratna Mustika Minang Nur Apriliah, Linda Nurwanti, Lathifah Aisha Pompong Budi Setiadi Pradana Pinasthika, Nathan Purnomo, Risqy Sigit Purwanto Purwanto Puspitasari, Etin Puspitasari, Fanny Rengen, Mohammad Imran Rifda Fitrianty Rousita, Nor Handiah Sari, Rivamawati Milla Setiadi, Pompong. B. Setioningrum, Sri Ambarwati Silitonga, Anna Dewi Debora Siti Nurul Khotimah SRI RAHAYU Stefanus Seto Susilo Sumaryono, Roy Suryono Suryono Susanti, Lanny Regina Susiadi Hari Priyanto Timbul Hariono Utomo, Asih Purwanto Budi UTOMO, PRASETYO Vascha, Dio Torik Wafa, Zaenal Wayan Kaweri, Ni WINDY WINDY Wulansari, Christina Yayuk Desi Wahyuni Zunaidi, Imam