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All Journal Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah YUME : Journal of Management Journal of Education, Humaniora and Social Sciences (JEHSS) JUMAN Tools (Jurnal Manajemen Tools) Journal of Management and Business Innovations INVEST : Jurnal Inovasi Bisnis dan Akuntansi Jurnal Ilmiah Wahana Pendidikan GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Jurnal Bisnis Mahasiswa International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Journal of Artificial Intelligence and Digital Business Journal of Innovative and Creativity
Nindya Yunita
Universitas Medan Area
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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THE INFLUENCE OF BRAND IMAGE AND STORE ATMOSPHERE ON CONSUMER PURCHASE INTEREST OF KOPI PETIK JL.PEMBANGUNAN KM.12 Rio Fahmi Huseini Ritonga; Riza Fanny Meutia; Hery Syahrial; Nindya Yunita
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.728

Abstract

This article aims to determine the influence of Lifestyle on Purchasing Decisions in Dagi This study aims to determine the influence of Brand image on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. To determine the influence of Brand image and Store atmosphere on Consumer Purchase Interest in Kopi Petik Jl.Pembangunan km.12. The sampling technique used in this study is probability sampling, the number of samples in this study was 98 consumers who made purchases at Kopi Petik Jl.Pembangunan KM.12. The data analysis technique used is descriptive analysis technique and statistical analysis technique. The method of data collection through distribution, namely conducting searches and distributing questionnaires to consumers who make purchases at Kopi Petik Jl.Pembangunan KM.12. The results of this study indicate Based on the results of the study, it shows that partially the Brand Image variable has a positive and significant effect on consumer purchase interest in Kopi Petik Jl. Pembangunan Km.12. Based on the results of the study, it shows that partially the store atmosphere variable has a positive and significant effect on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12. Simultaneously, there is a positive and significant effect on the brand image and store atmosphere variables on consumer purchasing interest in Kopi Petik Jl. Pembangunan Km.12.
Co-Authors Ahmad Fadlan Ahmad Fadlan Akbar, Agasi Alfifto Alkadri, Ridho Alvin Damora Lubis Lubis Amrin Mulia Utama Nasution Ayu, Annisa Rizky Azzura, Dinda Brata S, M Bripma Budiman, Gracesilia Anastasya Butar-Butar, Radot Rinaldi Cahyati, Putri Farah Dahrul Siregar Damansyah, Muthya Rahmi Dinari, Ajeng Eka Dewi Setia Tarigan Fadillah, FDwi Resya Fahrezi Saragih, Reynaldi Finta Aramita Frastiwi, Fadilah Laili Haryaji Catur Putera Hasman Hera Br Togatorop Hery Syahrial Hesti Sabrina Ida Royani Indana Zahrani Supianto Irwansyah Putra Irza, Novia Aishwarya Khairunnisak, Khairunnisak Kurniawan, Muhammad Taufan Muthya Rahmi Darmansyah Nuri Aslami Putra, Irwansyah Putri, Annisa Listia Rio Fahmi Huseini Ritonga Riza Fanny Meutia Rizki, Muhammad Rafif Rizky Vita Losi Simamora, Tania Maria Agatha Br Sinaga, Radika Siregar, Taufik Hidayah Sri Wahyuningsih Sundari, Mila Tanjung, Jully Angreani Tanjung, Sania Viona Lira Agustania Wan Rizca Amelia Yola Anggreni Br Situmorang