Articles
<![CDATA[PENGARUH ADVERTISING DAN PERSONAL SELLING TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA ]]>
<![CDATA[Haryaji Catur Putera Hasman]]>;
<![CDATA[Cindy Natalina]]>;
<![CDATA[Alfifto Alfifto]]>
<![CDATA[ JUMANT Vol 13 No 2 (2021): JUMANT ]]>
Publisher : <![CDATA[UNIVERSITAS PEMBANGUNAN PANCA BUDI ]]>
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<![CDATA[Tujuan penelitian ini adalah untuk mengetahui pengaruh advertising dan personal selling terhadap keputusan pembelian sepeda motor Honda pada Masyarakat di Kelurahan Sei Agul, Medan. Jenis penelitian yang dilakukan dalam penelitian ini adalah penelitian kuantitatif. Jenis data yang digunakan adalah data primer dan data sekunder yang diperoleh dari kuesioner dan studi pustaka. Populasi dalam penelitian ini adalah masyarakat di kelurahan Sei Agul yang pernah membeli sepeda motor Honda. Sampel dalam penelitian ini sebanyak 98 orang. Metode pengambilan sampel menggunakan metode nonprobability sampling dengan teknik sampling insidental. Hasil penelitian menunjukan bahwa secara simultan advertising dan personal selling berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara parsial, baik advertising maupun personal selling masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian.]]>
<![CDATA[Viral Marketing, Celebrity Endorsement dan Brand Awareness Terhadap Keputusan Pembelian Pada Geprek Bensu Medan ]]>
<![CDATA[Alfifto Alfifto]]>;
<![CDATA[Anggelia Siringoringo]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Vol. 2 No. 1 (2022): Article Research Volume 2 Nomor 1, Maret 2022 ]]>
Publisher : <![CDATA[ITScience (Information Technology and Science) ]]>
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DOI: 10.47709/jebma.v2i1.1208
<![CDATA[Penelitian ini bertujuan untuk mengetahui : (1) Pengaruh Viral Marketing terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (2) Pengaruh Celebrity Endorsement terhadap Keputusan Pembelian Pada Geprek Bensu Medan. (3) Pengaruh Brand Awareness terhadap Keputusan Pembelian Pada Geprek Bensu Medan. Penelitian ini merupakan penelitian kuantitatif. Populasi seluruh konsumen yang membeli geprek bensu sejak tahun 2019-2021. Penelitian sampel dalam penelitian ini dilakukan dengan purposive sampling. Sampel yang diambil sebanyak 80 orang konsumen pada Geprek Bensu Medan. Teknik analisis data pada penelitian ini adalah analisis regresi linear berganda. Data penelitian bersumber dari kuesioner. Viral Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Celebrity Endorsement berpengaruh positif namun tidak signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan. Brand Awareness berpengaruh positif dan signifikan terhadap Keputusan Pembelian pada Geprek Bensu Medan.]]>
<![CDATA[Pengaruh Motif Rasional Dan Motif Emosional Terhadap Keputusan Pembelian Konsumen Pada Supermarket Cemara Asri Pasar Buah Medan ]]>
<![CDATA[Poppy Ananda]]>;
<![CDATA[Teddi Pribadi]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>;
<![CDATA[Isnaniah Laili Khatami]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 3, No 2 (2022): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v3i2.1281
<![CDATA[This study aims to determine whether rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Astri Fruit Market Medan. The research was conducted using a questionnaire distributed to 91 samples consisting of consumers of the Cemara Asri Supermarket, Medan Fruit Market. This type of research is quantitative research with an associative approach, namely research that aims to determine whether there is an effect of the independent variable on the dependent variable. The data analysis technique used is multiple linear regression. The results obtained from this study are rational motives and emotional motives have a significant positive effect partially or simultaneously on consumer purchasing decisions at Cemara Asri Supermarket Medan Fruit Market.]]>
<![CDATA[Peran Mediasi Kepuasan Konsumen Dalam Meningkatkan Pengaruh Brand Leadership Terhadap Niat Pembelian Kembali ]]>
<![CDATA[Wiko Rizki Wijaya]]>;
<![CDATA[Hery Syahrial]]>;
<![CDATA[Adelina Lubis]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 1 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v4i1.1691
<![CDATA[This study aims to determine whether consumer satisfaction mediates brand leadership on repurchase intentions. This research was conducted using a questionnaire distributed to 108 samples who are Shopee application users in Tanjung Rejo Village. The sampling technique used was non-probability sampling, namely convenience sampling. This type of research uses a quantitative approach. The data analysis technique used in this research is path analysis. The results of this study indicate that: 1) Quality variable (X1) has a positive and significant effect on Consumer Satisfaction. 2) Value variable (X2) has a positive but not significant effect on Consumer Satisfaction (Y1). 3) Innovation Variable (X3) has a positive and significant effect on Consumer Satisfaction. 4) Popularity variable (X4) has a positive and significant effect on Consumer Satisfaction (Y1). 5) Consumer Satisfaction Variable (Y1) has a positive and significant effect on repurchase intention (Y2). 6) Consumer Satisfaction mediates brand leadership on repurchase intention).]]>
<![CDATA[Pengaruh Pengetahuan Halal dan Brand Awareness terhadap Keputusan Pembelian Produk Mixue di Aplikasi Gofood pada Mahasiswa Fakultas Pertanian Universitas Muhammadiyah Sumatera Utara ]]>
<![CDATA[Silvia Berta Lia Sianipar]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>;
<![CDATA[Finta Aramita]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 8 No 3 (2023) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v8i3.20608
<![CDATA[This research aims to know and analyze the influence of Halal Knowledge and Brand Awareness on the Purchasing Decision of Mixue Products in GoFood Application on students of Faculty of Agriculture, University of Muhammadiyah North Sumatra. This type of research is quantitative research with the type of data used being primary data and secondary data obtained from questionnaires. The population in this study was all students and students of the Faculty of Agriculture of the University of Muhammadiyah University of North Sumatra starting from 2019 to 2021 who are still actively studying at the University of Muhammadiyah North Sumatra who have shopped at least twice on the GoFood application. The sample in the study was 98 people. The sampling method uses nonprobability sampling methods with purposive sampling techniques and the data analysis method used is descriptive statistical analysis. The results showed that Halal Knowledge has a positive and significant effect on purchasing decisions. This is evidenced by the calculated t value of 2,799 > t table of 1,985, Brand Awareness has a positive and significant effect on purchasing decisions. This is evidenced by the t value of 2,916 > t table of 1,985, and there is a positive and significant bearing between the influence of Halal Knowledge and Brand Awareness on Purchasing Decisions. This is evidenced through the calculating F value of 8.628 > F table of 2.36.]]>
<![CDATA[Pengaruh Green Product Dan Green Promotion Terhadap Keputusan Pembelian Tupperware Pada Masyarakat Di Kecamatan Tapian Dolok ]]>
<![CDATA[Lily Nur Indah Sari Nasution]]>;
<![CDATA[Siti Alhamra Salqaura]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ) ]]>
Publisher : <![CDATA[Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI) ]]>
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DOI: 10.37385/msej.v4i6.2697
<![CDATA[Penelitian ini dilakukan bertujuan untuk mengetahui pengaruh green product dan green promotion terhadap keputusan pembelian Tupperware di wilayah Tapian Dolok. Metode penelitian kuantitatif digunakan dalam penelitian ini. Penelitian kuantitatif adalah metode penelitian yang mempelajari populasi atau sampel tertentu, karakteristik dan hubungan antar variabel yang teknik pengumpulan datanya menggunakan kuesioner. Pengumpulan data dalam penelitian ini dilakukan dengan menyebarkan kuesioner menggunakan skala Likert. teknik sampel yang digunakan dalam penelitian ini yaitu Purposive sampling. Sampel penelitian ini adalah masyarakat di Kecamatan Tapian Dolok yang berjumlah 100 responden. Metode yang digunakan untuk menganalisis data menggunakan software SPSS yang dijalankan pada komputer. Hasil penelitian ini menunjukkan bahwa variabel “Green product” dan “Green promotion” berpengaruh positif dan signifikan terhadap keputusan pembelian Tupperware di kalangan warga Kecamatan Tapian Dolok. Nilai adjusted R-squared sebesar 0,700 menunjukkan bahwa 70% variabel Green product dan Green promotion berpengaruh terhadap keputusan pembelian warga Kecamatan Tapian Dolok. Sisanya 30% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini. ]]>
<![CDATA[Pengaruh Kemudahan dan Kepercayaan terhadap Keputusan Pembelian di Aplikasi Tokopedia pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai ]]>
<![CDATA[Toha Abidin]]>;
<![CDATA[Alfifto]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Jurnal Masharif al-Syariah: Jurnal Ekonomi dan Perbankan Syariah Vol 9 No 1 (2024) ]]>
Publisher : <![CDATA[Universitas Muhammadiyah Surabaya ]]>
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DOI: 10.30651/jms.v9i1.21914
<![CDATA[Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan dan kepercayaan terhadap keputusan pembelian di aplikasi tokopedia pada masyarakat lingkungan III kelurahan pulau simardan kota tanjung balai. Jenis penelitian yang digunakan dalam penelitian ini adalah explanatory. Penelitian explanatory ini menguji suatu hipotesis antara variabel satu dengan variabel yang lain yang saling berpengaruh antara satu dengan yang lain. Populasi dalam penelitian ini adalah masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai yang berjumlah sebanyak 1.165 Masyarakat. Teknik pengambilan sampel dengan menggunakan rumus slovin dan jumlah sampel sebanyak 92 orang. Hasil pengujian mengatakan bahwa dapat disimpulkan bahwa kemudahan berpengaruh positif dan signifikan terhadap keputusan pembelian. kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian. Dan kemudahan dan kepercayaan secara simultan berpengaruh signifikan terhadap keputusan pembelian di Aplikasi Tokopedia Pada Masyarakat Lingkungan III Kelurahan Pulau Simardan Kota Tanjung Balai. Nilai koefisien determinasi dilihat dari Adjusted R Square sebesar 0,804 menunjukkan bahwa tingkat korelasi atau hubungan antara kemudahan, kepercayaan dan keputusan pembelian memiliki hubungan yang kuat erat sebesar 80,4%. Sedangkan sisanya sebesar 19,6% dijelaskan oleh sebab-sebab yang lain yang tidak diteliti dalam penelitian ini.]]>
<![CDATA[The Role Of Fınancıal Technology In Improvıng The Economy MSMES On JL. Setıa Budı Medan After Pandemıc Covıd-19 ]]>
<![CDATA[Chandra Sembiring]]>;
<![CDATA[Wan Rizca Amelia]]>;
<![CDATA[Alfifto Alfifto]]>;
<![CDATA[Siti Alhamra Salqaura]]>;
<![CDATA[Haryaji Catur Putera Hasman]]>
<![CDATA[ Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 01 (2023): Pebruary,Asian Journal of Management, Entrepreneurship and Social Science ]]>
Publisher : <![CDATA[Cita Konsultindo Research Center ]]>
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<![CDATA[The purpose of this study was to determine and analyze the role of financial technology in improving the economy of SMEs on Jl. Setia Budi Medan after COVID-19 pandemic. The data collection technique used in this study was by interview, namely by interviewing several MSME actors on Jl. Setia Budi Medan who uses financial technology such as digital payments and peer to peer lending. Researchers use qualitative research using sources with the collection of samples of SMEs on Jl. Setia Budi Medan. The results of this study can analyze the role of financial technology in helping SMEs on Jl. Setia Budi Medan is improving its economy, which was previously slumped by the COVID-19 pandemic]]>
<![CDATA[Pengaruh Content Marketing Dan Event Marketing Terhadap Brand Image Honda Pada Masyarakat Kelurahan Mangga, Medan ]]>
<![CDATA[Siburian, Ester]]>;
<![CDATA[Hasman, Haryaji Catur Putera]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 5, No 1 (2024): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - JUNI ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v5i1.4320
<![CDATA[This research aims to determine the influence of Content Marketing and Event Marketing on the Brand Image of Honda Motorcycles in the Community of Mangga Village, Medan. This type of research is quantitative associative research. The population in this study is the people of Mangga sub-district, Medan who own Honda motorbikes, with a sample size of 100 respondents. The data collection technique in this research uses a questionnaire with a quantitative approach. The data analysis techniques used are descriptive statistical analysis and multiple regression analysis. Then test the hypothesis using the Partial Test (t Test) and Simultaneous Test (f Test). The research results show that partially Content Marketing has a positive and significant effect on Brand Image and Event Marketing has a positive and significant effect on Brand Image. Simultaneously Content Marketing and Event Marketing have a positive and significant effect on Brand Image]]>
<![CDATA[Pengaruh Financial attitude dan Financial Knowledge Terhadap Financial Management Behavior ]]>
<![CDATA[Manalu, Lia Windah Putri]]>;
<![CDATA[Hasman, Haryaji Catur Putera]]>;
<![CDATA[Alfifto, Alfifto]]>
<![CDATA[ Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 4, No 2 (2023): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - DESEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jimbi.v4i2.2729
<![CDATA[The purpose of this study was to determine the effect of Financial Attitude and Financial Knowledge on Financial Management Behavior in Management Study Program Students at Sari Mutiara Indonesia. This type of researh is associative quantitative. The population in this study werw undergraduate students of The Manajement Study Program at Sari Mutiara Indonesia University in 2019 as many as 226 students.This study used a sampling technique, namely non-probability sampling of 145 respondents, namely undergraduate students of the Management Study Program at Sari Mutiara Indonesia University in 2019. The data collection technique in this study was to distribute questionnaires via Google Form. The result of this study of this study indicate that Financial Attitude has a positive and significant effect on Financial Management Behavior with a tvalue of 5.295 ttable 1.976 and a significance of 0.001 0.05. financial Knowledge has a positive and significant effect on Financial Management Behavior with a tvalue of 2.130 ttable 1.976 and a significance of 0.001 0.05. Financial Attitude and Financial Knowledge have a positive and significant effect on Financial Management Behavior with an Fvalue of 15.089 Ftable 2.34 and significance 0.001 0.05. The coefficient of determination obtained is 16.4%, the remaining 83.6% is influenced by other variables.]]>
