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Samsuri .
Universitas Djuanda
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Journal : Syntax Idea

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Pengaruh Kualitas Pelayanan dan Lokasi Terhadap Kepuasan Konsumen Servis Pada Yamaha Bahana Sukabumi Alpian Mauludin; Titiek Tjahja Andari; Samsuri Samsuri
Syntax Idea 284-293
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v7i2.12336

Abstract

This research aims to determine the influence of service quality and location on customer service satisfaction at Yamaha Bahana Sukabumi. The sample in this study was 100 people using a purposive sampling method. The data tested used classical validity, reliability, and assumption test methods. Data analysis techniques use multiple linear regression analysis, multiple correlation analysis, coefficient of determination analysis, f test, and t test. The results of this research show that service quality and location simultaneously or partially have a positive and significant effect on consumer satisfaction.
Co-Authors Aditya Kurniawan Afif, M Nur Alfina Damayanti Alpian Mauludin An Alawiyah Ardiansyah Astrid Chairunisa Azhirni Alpha Khasanah Chandra Ayu Pramestidewi Debora Rosinta Sitepu Dedi Dwilaksana Devi Triana Dinda Apriani Safina Dwi Gemina Dwi Hidayatul Qoryah, Rika Eka Rahmawati Endang Mulyani Erni Yuningsih Erny Amriani Asmin Ghea Nurhalimatuzzahroh Gita Ayu Mawarni Lestari Gita Rahmawati Indra Cahya Kusuma Ismartaya Lia Fitriani Masriya Livia Amertiana Khoirunisa Lusiana . M Ihsan Fahrudin Mahros Darsin MARIA BINTANG Maulana, Lucky Hikmat Meida Srikinasih Muhamad Nurfaozi Muhamad Syahril Shidiq Muhammad Samsul Rizal Nani Wijaya Nurul Arifiyani Oky Dwi Fahrudin Fahrudin Palahudin Palahudin Palahudin Palahudin Paojiah Paojiah Putri Aldina Rahmawati Rakha Prabu Alamsyah Rifki Nurpadilah Rio Maulana Rizky Algafiky Robertus Sidartawan Selviana Ernayanti Aprilia Sintia Fuji Lestari Siti Asiah Siti Hajar Sulaeman Putri Siti Mutiara Salma Siti Nurhayati Sari Siti Ulfa Lestari Sri Harini Srikinasih, Meida Sudarijati Sudarijati Sudarijati Sudarijati Sudarijati Tiara Axchellawati Tini Kartini Titiek Tjahja Andari Yulianingsih Yulianingsih Yulianingsih