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Journal : Karimah Tauhid

Pengaruh Kualitas Pelayanan, Fasilitas Dan Lokasi Terhadap Keputusan Menginap Di Hotel Graha Dinar Bogor Nurul Arifiyani; Lucky Hikmat Maulana; Samsuri
KARIMAH TAUHID Vol. 1 No. 4 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i4.6768

Abstract

ABSTRACT Competition in hotel companies requires companies to be able to overcome the competitive market climate by focusing on marketing such as planning products, setting prices, promoting and distributing goods and services that can meet consumer needs. The purpose of this research is to find out how the quality, hotel facilities and location are simultaneously and partially in purchasing decisions at the hotel. Questionnaires were distributed to 95 consumers, using probability sampling technique (sample random sampling). The type of research used is qualitative and quantitative methods with survey methods that are descriptive or verification and use multiple linear regression analysis methods. The results showed that the quality of service, facilities and location simultaneously and partially have a positive and significant effect on purchasing decisions. Hotel Graha Dinar Bogor should further improve the quality of services, facilities and locations so as to increase company revenue by providing regular maintenance on the building, providing training to employees, adding room types, coloring wall paints that are in line with the theme in each room, maintaining existence hotels, providing information on licensing government regulations, increasing the products offered such as swimming pool facilities, playgrounds and others and increasing promotions at hotels, especially in the field of advertising. Keywords: Service Quality, Facilities, Location and Purchasing Decisions
PENGARUH MODAL MANUSIA, MODAL STRUKTURAL DAN MODAL RELASIONAL TERHADAP KINERJA DOSEN PROGRAM STUDI FARMASI Siti Nurhayati Sari; Samsuri; Erni Yuningsih
KARIMAH TAUHID Vol. 1 No. 4 (2022): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v1i4.6828

Abstract

Pada era globalisasi saat Iini, perkembangan dunia usaha semakin ketat dari berbagai macam bidang usaha. Para pengusaha ada yang bersaing dengan mendirikan sebuah PT, CV, dan perguruan tinggi. Perkembangan bisnis dalam dunia Pendidikan khususnya perguruan tinggi/universitas, menjadi daya tarik dan nilai jual yang sangat besar. Metode yang dipakai dalam penelitianini adalah deskriptif verifikatif denagn pendekatan kuantitatif. Pengumpulan data melalui penyebaran kuesioner kepada responden dan studi kepustakaan. Uji yang digunakan adalah uji validitas, uji reliabilitas, dan uji asumsi klasik tersebut diolah sehingga menghasilkan peramaan regresi linear berganda. Hasil penelitian ini semua indikator valid dan reliabel secara simultan variabel independen terbukti signifikan mempengaruhi variabel dependen kinerja. Kemudian secara parsial semua indikator variabel independen yaitu modalI manusia, modal struktural dan modal relasional berpengaruh positif dan signifikan terhadap variabel dependen yaitu kinerja. Kata Kunci : Modal Manusia, Modal Struktural, Modal Relasional, dan Kinerja.