Article Per Year (5 Year)
p-Index From 2021 - 2026
1.554
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi dan Kewirausahaan Manajemen Sumber Daya Manusia Prosiding Responsibilitas Jurnal Ekonomi Bisnis dan Kewirausahaan Adi Widya : Jurnal Pengabdian Masyarakat International Journal of Economics, Business and Accounting Research (IJEBAR) Devotion: Journal of Research and Community Service International Journal of Social Science PENANOMICS: INTERNATIONAL JOURNAL OF ECONOMICS Jurnal Pengabdian Sosial Jurnal Ekonomi Bisnis dan Kewirausahaan
Sarsiti .
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

Published : 21 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 21 Documents
Search

 1   2   3 
INTEGRATION OF PROJECT MANAGEMENT AND DIGITAL MARKETING TO IMPROVE FINANCIAL PERFORMANCE: A QUALITATIVE STUDY OF IT COMPANIES IN SURAKARTA Prasetyaningrum, Nurita Elfani; Sudalyo, Ramadhian Agus Triono; Trisnowati, Juni; Sarsiti, Sarsiti
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 9 No 4 (2025): IJEBAR, VOL. 09 ISSUE 04, DECEMBER 2025
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v9i4.18527

Abstract

Abstract : Information technology (IT) companies in Surakarta are increasingly under pressure to improve their financial performance amid growing market competition. Project management has been recognized as an effective tool for managing IT projects; however, its implementation and its impact on the financial performance of companies are not fully understood. This research aims to explore how the implementation of project management affects the financial performance of IT companies in Surakarta through a qualitative approach. The research method involves in-depth interviews with project managers, project team members, and relevant stakeholders in 35 IT companies across seven districts and cities in Surakarta. Data analysis is conducted using a qualitative approach focusing on themes emerging from the interviews. The results of this research have shown that the implementation of project management has a significant impact on improving the financial performance of information technology companies in Surakarta. The study successfully identified several key findings: 1) Increased Operational Efficiency; 2) Cost Reduction; 3) Improved Product and Service Quality; and 4) Efficient Resource Allocation. Thus, this research provides an important contribution to the development of theory and project management activities, as well as IT company activities in Surakarta. These findings can be used as a basis for the development of better strategies and policies in project management, as well as strengthening the position of IT companies in competitive markets.
Co-Authors Aji, Ambyah Atas Bintara Sura Priambada Danarwati, Yanti Sri Destina Paningrum, Destina Dewi Pujiani Endi, Ignasius Novie erna wati Erni Widiastuti Fadilah, Novi Siti Giyono Giyono Haryanto, Maria Yosaphat Dedi Hendarti, Yanita Juni Trisnowati Kun Ismawati Malikun, Muflik Nasriah . Nugroho B Sukamdani Praptiestrini Prasetyaningrum, Nurita Elfani Rahayu, Erlina Sih Rohwiyati Rohwiyati Rusnandari Retno Cahyani Savitri Savitri, Savitri Sukesi . Suradi . Surendra, Arya Suryati Suryati