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All Journal JURNAL LENTERA BISNIS Journal Of Human And Education (JAHE) Jurnal Indonesia Sosial Sains KENDALI: Economics and Social Humanities Jurnal Khasanah Pendidikan JURNAL ABDIMAS PLJ Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal IAKP : Jurnal Inovasi Akuntansi Keuangan & Perpajakan
Sulaeman, Iman
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Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

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AKSELERASI DIGITALISASI TATA KELOLA KEUANGAN DAN PERSEDIAAN, FORMALISASI LEGALITAS, DAN STRATEGI PENGEMBANGAN AKSES PASAR PADA UMKM WAROENG MAMA FIRMAN DI KABUPATEN BOGOR Sulaeman, Iman
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.1989

Abstract

This study aims to analyze and implement strategic assistance for Waroeng Mama Firman MSME in Bantarjati, Bogor Regency. The main focus includes financial management transformation, business legality compliance, and market access development. The primary issues identified are manual recording systems, the absence of a business identity (NIB), and limited distribution reach. The research method is qualitative with an Action Research approach. Data were analyzed using SWOT and TOWS matrices to formulate strategic solutions. The results show that the implementation of the BukuWarung digital bookkeeping application significantly increased the accuracy of financial reports. Facilitation through the Online Single Submission (OSS) system successfully issued NIB as the formal basis for the business. In the aspect of market access development, optimizing distribution channels through social media and delivery services has proven to expand the customer reach beyond the conventional radius. The synergy between operational digitalization and market access expansion is a key factor in strengthening MSME competitiveness against modern retail.
Co-Authors Ahmad Damiri, Ahmad Athia Maharani Bakri Bakri Darmawan Djatmiko, Teguh Eti Jumiati Firlana, Mira Ismail, Dingot Hamonangan Jaenudin Akhmad Nisa, Puspita Chairun Nur Haris Ependi Prima Yusi Sari Rahayu, Wati Saepudin, Ahmad Sopiah, Sopiah Susbiyantoro, Susbiyantoro Sutrisno, Niantoro